- Develop comprehensive marketing strategy to drive marketing campaigns, promotions, and advertising initiatives to attract new patients and drive patient engagement.
- Provide leadership, mentorship, and guidance to the marketing team, fostering a culture of creativity, collaboration, and excellence.
- Manage the company's online presence, including websites content, search engine optimization (SEC), and social media platforms to enhance visibility and engagement.
- Manage relationships with vendors that support marketing efforts.
- Collaborate with internal stakeholders, including physicians, operations team, and executive leadership, to ensure alignment and integration of marketing efforts with overall business objectives.
- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of the marketing initiatives and make data-driven recommendations for optimization.
- Develop and manage marketing budget, forecasts, and ROI analysis to ensure efficient allocation of resources and maximize return of investment.
- Create and maintain a successful brand and image that attracts customers to the services offered.
- Represent the company at industry events, conferences, and networking opportunities to build relationships and enhance brand visibility within the community.
- Successful track record in senior marketing role and campaign creation.
- Excellent leadership, communication, and decision-making skills.
- Experience in digital and print marketing, content marketing, and social media marketing.
- Proven ability to plan, create and manage budgets.
- Proven ability to create a strategic marketing plan.
- Proven ability to conduct analytical and insight reporting.
- Proven track record of developing and implementing successful marketing strategies that drive business growth and achieve revenue targets.
- Strong understanding of digital marketing tactics, including SEO, SEM, social media, email marketing, and content marketing.
- Excellent analytical skills with the ability to interpret data, analyze trends, and identify actionable insights.
- Demonstrated leadership abilities with experience leading and motivating cross-functional teams.
- Exceptional communications skills, both written and verbal, with the ability to effectively present ideas and influences stakeholders at all levels.
- Creative thinker with a passion for innovation and continuous improvement.
- Detail-oriented, organized, and able to manage multiple projects simultaneously in a fast-paced environment.
- Ophthalmology knowledge.
- Proficiency with HTML, content management systems, and design software.
- Established a roster of media and PR contacts.
- Desire to grow professionally through ongoing education.
- Affordable Health and Dental
- Vision Care
- Life Insurance
- PTO
- 401K
-
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Marketing Manager - Tyler, United States - Heaton Eye Associates
Description
About the Practice:
Heaton Eye Associates has been serving East Texas vision needs for more than 40 years, with three locations offering state-of-the-art technology and services, including primary vision care, pediatrics, oculoplastic, glaucoma, cosmetic, and world-class laser surgery. Recently, Heaton Eye was named Best Place in East Texas to have LASIK by Tyler Morning Telegraph readers. Our dedicated physicians strive to enhance the quality of our patient's lives by providing reassurance, improving and maintaining vision, and preventing blindness through treatment and education.
About the Area:Our East Texas locations in Tyler, Longview and Athens offer year-round activities the entire family can enjoy. In Longview, you can experience Texas' rich history and culture. Tyler is surrounded by 25 prime sporting lakes, offering wonderful opportunities for fishing and boating. In the spring, Tyler residents enjoy the colorful spring flowers. Athens, whose tagline is Hamburgers-Heritage-Texas, has the charm of a small, southern town while still retaining many qualities of a larger city and is home to the East Texas Arboretum and Botanical Society.
Job Summary and Responsibilities:
The marketing manager will oversee the day-to-day marketing department duties and activities. Collaborate with the business team to uncover insights for developing marketing and branding strategies for existing and new patients. Understand key performance metrics and tracking tools for marketing research, forecasts, competitor analyses, campaign results, consumer trends, and translate results into actionable insights for the marketing team.
Experience:
Minimum of 5 Years of experience in marketing, with a focus on ophthalmology or healthcare industry preferred.
Certification/Licensure:
None Required
Education:
Bachelor's degree (or equivalent) in Marketing, Advertising, or Communications.
Responsibilities:
