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Senior Content Specialist - Raleigh, United States - Money Fit by DRS
Description
JOB OVERVIEW
Reporting to the Director of Communications, the Senior Communications Content Specialist supports Habitat Wake's external reputation by creating compelling stories and looking for brand opportunities in the press, online, and at local community events.
The Senior Communications Content Specialist serves as a storyteller for the Communications team by conceptualizing stories that support the organization's overarching priorities and overseeing their creation and implementation.
The Specialist will also work closely with the Director of Communications to support Habitat Wake's media presence and create assets that support major campaign work.
The right candidate will be someone who can take initiative with limited oversight and is always ready to take advantage of unexpected opportunities.
To be successful in the role, a candidate must be a relationship builder who is looking to connect with people.
This is a full-time non-exempt position requiring flexibility to work evening and weekend hours as needed for meetings and special events.
The Senior Specialist will primarily work in the Habitat Wake offices on Raleigh Blvd., with flexibility in a hybrid schedule at the manager's discretion after the initial training period (most likely a 3-2 schedule).
To apply, please submit a resume and cover letter. Applications without a cover letter will not be considered.ESSENTIAL FUNCTIONS
Storytelling & Brand Elevation - 40%
Act as an internal journalist for the communications team by conceptualizing stories and campaigns that support overarching messaging.
Oversee the creation & implementation of these stories in blog form, social posts, and press releases.
Seek opportunities to create and foster digital relationships with established Habitat partners
Identify influencer opportunities and create collaborations with team support.
Pitch planning - 25%
Support the Director of Comms in managing press relations, including maintaining distribution lists, updating the media log, and creating a media kit.
Draft press releases
Develop a pitch calendar for both Habitat Wake and ReStore to support media outreach efforts.
Asset creation - 20%
Gather video and photo assets and work with contractors to produce materials for major advertising and organizational campaigns.
Write web content and social media copy as needed to support campaign work.
Manage content creation and implementation for major verticals, like Old Poole Place and
Social media implementation - 15%
Implement communication on affiliate web, social, email, and blog
Write web and social copy as needed
REQUIREMENTS
Excellent verbal and written communication skills
Bachelor's Degree in Journalism, Communications, Graphic Design, Marketing, Public Relations, or a related field
2-3 years of professional experience or educational attainment equivalent.
Experience in multimedia production, including video creation and photography.
Experience writing for web and social media.
Commitment to and understanding of racial equity and how it relates to housing
Highly collaborative and self-motivated, with the ability to work independently and as part of a team with great energy and persistence.
Experience working with diverse constituencies.Proven organizational skills to manage multiple projects simultaneously and produce high-quality results on deadline.
Ability to adapt and problem-solve in real-time.
Strong preference for demonstrated commitment to affordable housing and/or other issue-based work.
Preference for experience working with volunteers and freelancers.
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