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The Bronx

    Director, Social Media - Bronx, United States - Fordham University

    Fordham University
    Fordham University Bronx, United States

    2 weeks ago

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    Description

    About Fordham:


    Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools.

    It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

    The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.

    Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

    Department:
    Marketing and Communications


    Position Summary:


    Reporting to the AVP of Content and Channel Engagement, the Director of Social Media will play a pivotal role in shaping the University's narrative across various social media platforms, driving engagement, and fostering a sense of community within Fordham and beyond.

    The Director will collaborate closely with internal stakeholders, including marketing and communications teams embedded throughout the institution, undergraduate admissions, student affairs, athletics, development, and alumni relations, to ensure alignment with overall institutional goals and objectives.

    Performs work on weekends and evenings when necessary and minimal travel is required.

    Essential Functions:
    Develops and implements a comprehensive, audience-centric social media strategy aligned with Fordham University's brand, marketing and communication's objectives.

    Leads a team responsible for creating and curating compelling cutting-edge content for various social media platforms, fostering community engagement and consistently building brand awareness.

    Develops and maintains a comprehensive social listening strategy to consistently shape an agile social strategy, inform content development, support brand reputation management, inform brand health measurement, and support crisis management.

    Leads development of paid social campaigns, including stewarding ideation, execution, measurement and optimization.
    Collaborates with cross-functional teams to ensure a consistent and cohesive brand presence across all social media channels.

    Establishes and maintains key performance indicators (KPIs) to measure the effectiveness of social media efforts and provide regular reports to senior leadership.

    Leads planning and execution of crisis communication strategies on social media platforms, working in collaboration with the UMC and Fordham's crisis team.

    Leads and facilitates a social media community of practice, bringing together social media managers from around the institution to sharpen skills, share best practices and consistently be polishing practices to best support the Fordham brand.


    Required Qualifications:
    Bachelor's degree in marketing, communications, or a related field.
    Minimum of 5 years of experience in social media management, preferably in a higher education or corporate setting.

    Preferred Qualifications:
    Master's degree in marketing, communications, or a related field.
    Demonstrated success in crisis communication management on social media platforms.

    Minimum Salary:
    $85,000


    Maximum Salary:
    $105,000
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