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    Associate Director, Programmatic - Los Angeles, United States - MediaMonks

    MediaMonks
    MediaMonks Los Angeles, United States

    2 weeks ago

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    Description

    ABOUT THE ROLE
    The

    Associate Director - Programmatic

    will play an integral leadership role on the Performance.
    Monks Programmatic & Media team.

    The P&M team helps to develop media plans spanning DSPs, media vendors, individual publishers, and dozens of other types of programmatic ad buying.

    Within this team programmatic leads facilitate buying across various mediums (CTV, audio, display, native, video & more). The

    Associate Director

    is responsible for serving as the client-facing lead on programmatic media buys on a portfolio of accounts. The

    Associate Director

    will determine which partners and tactics to utilize, as well as allocate budgets across those tactics.

    They will also manage and support a team of - programmatic specialists with their own assigned accounts on programmatic strategy, account sponsorship, and skills growth.


    Success in this role will require a variety of experience in the Programmatic & Media space spanning various client types, DSP experience, performance measurement, and ad type understanding.

    You have a strong skill set in data analysis and quantitative analysis and don't mind spending some time in Microsoft Excel.

    You have an uncanny ability to prioritize workflow according to the team's and the company's growing needs. You have opinions and hot takes on industry changes, programmatic practice, and the digital ad ecosystem. Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem.


    Responsibilities:
    Manage a team of - 3 programmatic specialists in roles ranging from Account Manager to Senior Manager
    Lead and grow programmatic relationships with some of the team's highest priority client base both as an individual contributor and account sponsor in support of direct reports
    Build strategic media plans spanning multiple ad types across programmatic, direct publisher, and other specialized types of ad buying including audio, CTV, ABM, and more
    Develop digital awareness & acquisition strategies for internal cross sells and net new prospective clients
    Serve as the client-facing programmatic and media lead on top revenue driving account teams (usually comprised of an account lead, paid search lead & paid social lead)
    Guide the set-up & launch of programmatic and direct media campaigns working across a variety of DSPs, publishers, and vendors
    Coordinate with ad ops on ad trafficking in CM360, as well as guiding strategy in floodlight and tracking set up for net new advertisers
    Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy
    Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors
    Create reports and provide data-driven recommendations that support optimizing campaigns towards client's desired KPIs
    Measure impact and effectiveness of campaigns using quantitative and qualitative metrics to share with account lead and client side contact
    Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms


    ABOUT YOU
    5+ years of experience in programmatic display, native, video, CTV, and audio with a solid background in B2B marketing strategies
    Experience working with at least two of the following: DV360, The Trade Desk, Amazon DSP, Xandr, StackAdapt
    Experience presenting programmatic and/or direct media performance and strategy in a client-facing scenario
    Very high attention to detail and ability to synthesize large amounts of data into actionable information
    Excellent verbal, written, and presentation skills.

    Not a must, but a plus:
    Hands on experience in Google Tag Manager & DoubleClick Campaign Manager
    Experience with Direct media placements and publisher management
    A general understanding of Search and Social digital media tactics
    Understanding of analytic platforms such as Google Analytics

    #LI-ZZ1

    What We Offer

    Benefits
    Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
    Generous PTO and 15 company-wide holidays
    401k with company contribution
    Paid parental leave
    Work-life balance with an emphasis on personal well-being
    Career growth in a disruptor space & entrepreneurial opportunities within the Media.
    Monks network
    A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.
    Monks, Cultura.
    Monks, and more
    Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here)

    Media.
    Monks has provided a compensation range that represents its good faith estimate of what Media.
    Monks may pay for the position at the time of posting. Media.
    Monks may ultimately pay more or less than the posted compensation range.

    The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.

    Salary Range

    $122,000-$146,000 USD

    About Media

    Monks:
    Media.
    Monks is the purely digital operating brand of S4Capital plc that connects 8,600+ digital natives across one global team.

    We are united by a mission to shift industries forward and pave the path towards ambitious outcomes so our clients and our people can realize their full potential for growth.

    Our unified model combines solutions in media, data, social, platforms, studio, experience, brand and technology services to help our clients continuously reinvent themselves throughout increasingly rapid cycles of disruption.

    Our efforts to shape culture, build innovative technologies and unlock the future of growth have earned recognition from numerous esteemed panels:

    we maintain a constant presence on Adweek's Fastest Growing lists , regular recognition at Cannes Lions, inclusion in AdExchanger's Programmatic Power Players , the title of Webby Production Company of the Year , a record number of FWAs, and have earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.

    Together, these achievements solidify our experience in digital innovation, excellence in craft, and commitment to personal growth.


    While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information.

    Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process.

    While Media.
    Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website ) and will never ask for payment or bank account information during the recruitment process.

    Disclaimer:
    Responsible for resourcing and implementing security controls for your teams processes and systems
    Responsible that all your personnel apply information security in accordance with the established information security policy

    #J-18808-Ljbffr
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