- Collaborate with the digital media agency to develop a paid digital marketing strategy that supports business objectives and drives growth.
- Manage the agency and ensure that campaign strategies are properly executed.
- Build (hands on keyboard) and manage campaigns for different product groups and ensure that business objectives are met within budget constraints.
- Develop strategy for efficient local marketing in collaboration with channel partners.
- Create a culture of experimentation within the team and encourage new ideas.
- Develop and report on KPIs that help measure success of campaigns and make data-driven decisions around optimization.
- Stay up to date on trends and best practices in performance marketing to inform new experiments and testing ideas.
- Work closely with other marketing teams to execute omnichannel efforts and to ensure cohesive brand messaging across all channels.
- Build and lead a team of digital marketers in the development and implementation of successful campaigns.
- Requires 5 years of experience in performance marketing hands on keyboard development of campaign strategies from inception to execution and management in Paid Search and Paid Social (deep experience Meta, Google) including 2 years of management-level experience.
- Experience building and leading a highly effective performance marketing team.
- Experience developing and implementing successful paid digital marketing campaigns in a leadership role.
- Experience managing and/or working closely with digital media agencies and vendors.
- Experience using GA4 for analysis and reporting
- Knowledge / Skills / Abilities
- A passion for learning and experimentation.
- Results-oriented with a focus on driving growth and meeting business objectives
- Strong analytical and problem-solving skills with the ability to make data-driven decisions.
- A passion for learning and experimentation.
- Results-oriented with a focus on driving growth and meeting business objectives
- Strong analytical and problem-solving skills with the ability to make data-driven decisions.
- Agency experience
- B2C and B2B2C experience
- Demonstrated success with creating and implementing a testing and learning culture
-
Marketing Manager
41 minutes ago
Amtraco Milwaukee, United StatesAMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are: · **EPSI** - a distribution company servicing the surface finishing indus ...
-
Marketing Manager
21 hours ago
JJB Home Improvements, LLC Milwaukee, United States**Overview**: · **Duties**: · - Develop and execute marketing campaigns to drive lead generation and customer acquisition · - Utilize various marketing channels, such as social media platforms, to promote our brand and reach target audiences · - Conduct market research to identif ...
-
Digital Marketing Manager
41 minutes ago
GSIM LLC dba Geneva Supply & Interstate Music Menomonee Falls, United States**About Us**: · GSIM LLC dba Geneva Supply & Interstate Music is headquartered in Menomonee Falls, WI. The companies offer the same services to different client demographics. · Geneva Supply, started in 2009 out of an airplane hangar, we now have partnerships with manufacturers a ...
-
Marketing Manager
1 week ago
Linscomb & Williams Pewaukee, United StatesThe Marketing Manager is a member of the Marketing Team and works closely with the President/CEO on day-to-day tasks that relate to the planning, development, and implementation of Linscomb Wealth's marketing strategies.As the Marketing Manager at Linscomb Wealth, you will be at ...
-
Marketing Manager
1 week ago
Taylor Morrison Pewaukee, United Stateslocations · TX - Houston Division Office: 2929 Briarpark Drive Suite 400 Houston, TX 77042 · time type · Full time · posted on · Posted 30+ Days Ago · job requisition id · R0011800 · Job Description Summary · As a Marketing Manager working for Taylor Morrison, you will be wor ...
-
Marketing Production Manager
21 hours ago
Goodwill Industries of Southeastern Wisconsin & Metropolitan Chicago Milwaukee, United StatesThe Marketing Production Manager oversees the planning and implementation of marketing requests through the marketing project management system. · RESPONSIBILITY LEVEL: · Implements organization's goals and may provide input into strategic goals for Marketing Operations. Conducts ...
-
Market Sales Manager
2 days ago
Spacesaver Fort Atkinson, United StatesCalling all extroverted engineers Do you have a passion for sales _and_ engineering? We have a role for you Check out our Market Sales Manager - Museum opening on our Major Projects team. · A day in life: · - Maximize Museum market product sales and profitability through represen ...
-
Development and Marketing Manager
1 week ago
Serving Older Adults of Southeast Wisconsin, Inc. Milwaukee, United StatesJob Summary: The Development and Marketing Manager _oversees the development and implementation of Serving Older Adults' (SOA's) fund development strategy and manages strategic relationships and alliances that support the organization's mission and goals. _ · - SOA's mission is t ...
-
Senior Performance Marketing Manager
6 hours ago
Generac Power Systems Pewaukee, United StatesName · Senior Performance Marketing Manager · Employment Type · Full Time · Shift · 1st · SERIOUS POWER, COMPELLING CAREERS · At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; imp ...
-
Marketing & Customer Support Manager
1 week ago
CFR Engines Inc. Pewaukee, United StatesCFR Engines, Inc. is a leading manufacturer known for its commitment to innovation, quality, and excellence in the petroleum fuel testing sector. We take pride in our cutting-edge technology and dedication to delivering top-notch products to our customers worldwide. As we continu ...
-
Senior Manager, Marketing Database
1 day ago
DM Clinical Research Pewaukee, United StatesThis position plays a crucial role in identifying potential study candidates within our therapeutics patient database. The successful candidate will conduct lead management and contribute to the identification of eligible patients for various therapeutic studies. · Duties & Resp ...
-
Marketing & Customer Support Manager
3 days ago
CFR Engines Inc. Pewaukee, United StatesCFR Engines, Inc. is a leading manufacturer known for its commitment to innovation, quality, and excellence in the petroleum fuel testing sector. We take pride in our cutting-edge technology and dedication to delivering top-notch products to our customers worldwide. As we continu ...
-
Marketing & Customer Support Manager
5 days ago
CFR Engines Inc. Pewaukee, United StatesCFR Engines, Inc. is a leading manufacturer known for its commitment to innovation, quality, and excellence in the petroleum fuel testing sector. We take pride in our cutting-edge technology and dedication to delivering top-notch products to our customers worldwide. As we continu ...
-
Sales Operations and Marketing Manager
1 week ago
Vaco Pewaukee, United StatesVaco Staffing is hiring a Sales Operations and Marketing Manager for a client in Pewaukee, WI. This is a direct hire position. · Top things they will be handling: · * Supervise logistics/customer service team of up to 5 and oversee the execution of order processing and producti ...
-
Sales Operations and Marketing Manager
1 week ago
Vaco Pewaukee, United StatesVaco Staffing is hiring a Sales Operations and Marketing Manager for a client in Pewaukee, WI. This is a direct hire position. · Top things they will be handling: · * Supervise logistics/customer service team of up to 5 and oversee the execution of order processing and productio ...
-
Marketing Manager
6 days ago
Institute of Inspection , Cleaning and Restoration Certification Waukesha, United StatesMarketing Manager · Perks: · Online Mobile Courses · Flexible Scheduling · Paid Training for Career Advancement · Opportunity to Help People in Times of Need · Aggressive Competitive Wages · Company and Culture: · PuroClean, a leader in emergency property restoration services, ...
-
Marketing & Customer Support Manager
3 days ago
Northstone, Inc. Pewaukee, United StatesJob Description · Job DescriptionMarketing and Customer Support Manager · Responsible for driving customer service, marketing and brand awareness and product preference by:Developing and deploying product/marketing strategies that effectively articulate the company value proposit ...
-
Strategic Marketing Manager-life Sciences
21 hours ago
Rockwell Automation Milwaukee, United StatesRockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing compan ...
-
Strategic Marketing Manager-life Sciences
21 hours ago
Rockwell Automation Milwaukee, United StatesRockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing compan ...
-
Real Estate Acquisition Specialist
1 week ago
The Real Estate Center Pewaukee, United States**Compensation**: · $50,000 · **Responsibilities**: · - Gain trust with prospects to overcome objections and facilitate a signed contract · - Ensure a smooth transaction between buyers and sellers · - Follow up on all leads and requests for information · - Utilize the CRM daily t ...
Senior Performance Marketing Manager - Pewaukee, United States - Generac Power Systems
Description
Company Generac Power SystemsName Senior Performance Marketing Manager
Req # 64662
Employment Type Full Time
Shift 1st
SERIOUS POWER, COMPELLING CAREERS
At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support.
Overview:
The Senior Manager Performance Marketing will be responsible for leading the paid digital strategy, managing the digital media agency, developing and executing testing and learning experiments to drive growth. This role will collaborate with internal and external stakeholders across the business groups and external agencies to develop strategies and tests to generate leads and drive business revenues. The Senior Manager Performance Marketing will oversee a team of two digital marketers.
Responsibilities:
Education
Bachelor's degree or equivalent knowledge in marketing, Business, or related field
Work Experience
Work Experience
Demonstrated success with creating and implementing a testing and learning culture is a plus
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law."
