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Pewaukee

    Senior Manager, Marketing Database - Pewaukee, United States - DM Clinical Research

    DM Clinical Research
    DM Clinical Research Pewaukee, United States

    3 weeks ago

    Default job background
    Description
    This position plays a crucial role in identifying potential study candidates within our therapeutics patient database. The successful candidate will conduct lead management and contribute to the identification of eligible patients for various therapeutic studies.

    Duties & Responsibilities

    Conduct thorough analysis of the therapeutics patient database to identify potential candidates for participation in therapeutic clinical studies. Monitor and report on conversion rates
    Review and comprehend clinical study protocols to extract relevant information necessary for patient identification. Collaborate with research teams to clarify any medical or protocol-related queries
    Perform basic data analysis to extract meaningful insights from patient records, develop and implement targeted approaches to identify potential candidates
    Effectively communicate with cross-functional teams, integrate database management strategies into broader marketing initiatives
    Develop and implement segmentation strategies, identifying unique patient profiles based on demographic, medical, and behavioral attributes. Explore innovative approaches for lead generation, leveraging data-driven insights
    Create reports on database leads and conversion.
    Maintain a proactive approach to ensure strict adherence to regulatory guidelines and ethical standards in patient identification and data management
    Attend courses, webinars, and conduct research to stay updated on new trends and best practices
    Perform other tasks and work on special projects as assigned

    Knowledge & Experience


    Education:
    Bachelor's degree in Marketing, Healthcare Administration, or a related field. Master's degree preferred.

    Experience:

    3+ years of prior experience in patient database management or similar roles is advantageous


    Knowledge and Skills:
    Basic medical knowledge with the ability to understand and interpret clinical study protocols
    Proficiency in data analysis
    Strong communication skills and the ability to collaborate with cross-functional teams
    Resourceful, open to new approaches, and an excellent problem solver
    Driven, positive, and possesses a 'do-what-it-takes' mentality

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