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    Product Marketing Manager - Bethesda, United States - Brivo

    Brivo
    Brivo Bethesda, United States

    1 week ago

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    Description

    Summary:
    The Product Marketing Manager is responsible for putting the MARKET into the go-to-market.

    This means understanding market dynamics, trends, competitor positioning and reseller motivations to set Brivo apart in a crowded and growing market.

    The Product Marketer sits in a critical spot between product management, sales and marketing and owns the responsibility for telling compelling market-driven stories about what we do and how it solves customers, and channel partners, problems.

    The Product Marketer is not only a hands-on position but also a strategic contributor providing insights recommendations and developing business cases to drive the business forward.

    What will you be doing as the Product Marketing Manager?

    A little bit of everything from managing product launches, creating messaging, tracking market trends, developing content, and developing business cases.

    The compelling thing about being a Product Marketer at Brivo is that every day is different. In this role, you will touch almost every part of the business.


    Responsibilities will include:

    Know Your Customer, Competition & Market:
    Conduct ongoing analysis into customers' usage of current products, untapped opportunities and tweaks to buyer and influencer persona
    Follow and analyze market trends to position products and develop product marketing strategies (pricing, advertising, product launching) for the business
    Conduct ongoing competitive analysis and quarterly intel refreshes for the field
    Conduct both qualitative and quantitative research projects including win/loss, user testing, messaging tests, in-depth interviews and others to help gain insight into products and markets

    Create & Execute Go-To-Market Strategies:
    Understand routes to market (direct, indirect, 3rd party ecosystem) and develop strategy and go to market plans that adapt to all potential revenue streams
    Plan and participate in the launch of new services and products and brief internal teams about new products (sales, marketing, PR, etc.) and go to market priorities and initiatives to drive demand
    Translate technical details into benefits for the user and create buyer personas based on target audience decision-makers and influencers
    Manage timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
    Research and recommend packaging and pricing strategies for new and existing products
    Evaluate projects using relevant KPIs and feedback from existing and prospective customer

    Evangelize Brivo Products & Services:
    Build product and portfolio messaging that communicates the vision and value of our products that set new products apart with unique selling propositions
    Craft compelling content for marketing channels (landing pages, ad campaigns, website) to promote our products, services and brand
    Speak and present about products to both external and internal audiences
    Manage relationships in the analyst community


    Qualifications:
    8+ years of experience in Product Marketing Manager, Product Managers, Technical Marketing or similar role
    Must be an excellent writer for multiple channels and applications
    Experience in market analysis and competitive research
    Familiar with marketing tactics (e.g. integrated marketing campaigns)
    Working knowledge of web analytics tools (Google Analytics, WebTrends)
    Excellent communication skills
    Detail-oriented and creative
    Analytical mind and strong quantitative skills
    BS/BA in Marketing, Communications or similar field
    About Us

    Brivo, Inc., created the cloud-based access control and smart spaces technology category over 20 years ago and remains the global leader serving commercial real estate, multifamily residential, and large distributed enterprises.

    The company's comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment.

    Brivo's building access platform is now the digital foundation for the largest collection of customer facilities in the world, protecting over 600 million square feet across 60+ countries.

    Brivo is privately held and headquartered in Bethesda, Maryland. Learn more at
    Brivo is an Equal Opportunity/Affirmative Action Employer
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