- Market analysis: Understand and interpret our market and qualitative research to understand industry trends, customer needs, and the competitive landscape. Use insights to inform Product Marketing and our go-to-market strategies within a focus industry.
- Strategy development: Collaborate with cross-functional teams to develop and implement effective messaging and marketing strategies aligned with the overall business goals. Identify target audiences and target segments that will deliver maximum impact.
- Campaign planning and execution: Develop and oversee the execution of integrated marketing campaigns, utilizing channels that include digital marketing, events, content marketing, and more to meet our aggressive lead generation targets.
- Sales enablement: Collaborate with the sales team to provide them with the tools, resources, and messaging needed to effectively engage prospects within an industry vertical. Ensure alignment between marketing efforts and sales objectives.
- Analytics and reporting: measure the effectiveness of industry marketing initiatives, providing regular reports on KPIs and iterating to drive outcomes at scale.
- 5+ years of experience in marketing, with success building and scaling B2B marketing programs.
- Proven experience in B2B lead generation with a focus on industry-specific campaigns.
- Hands-on experience working with Sales against an enterprise-level, named account list.
- Strong understanding of the B2B sales cycle with the ability to tailor marketing strategies to a defined segment.
- Hands-on experience managing Account Based Marketing programs.
- Experience working in marketing automation tools, particularly Hubspot.
- Equal parts creativity and technical prowess. Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams.
- A "figure it out" mentality that drives you to take ownership in the face of ambiguity. You're not afraid to fail and do better the next time.
- Demonstrated ability to collaborate with cross-functional teams and to lead projects and as an independent contributor.
-
Account Manager, Corporate Solutions
4 weeks ago
ezCater Boston, United States Full timeezCater is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from recurring employee meals to one-off ...
-
Industry Marketing Manager, Corporate Solutions
3 weeks ago
ezCater Boston, MA, United StatesIndustry Marketing Manager, Corporate Solutions (Remote) · 5+ years of experience in marketing, with success building and scaling B2B marketing programs · Proven experience in B2B lead generation with a focus on industry-specific campaigns · Hands-on experience working with Sal ...
-
IT Director of Corporate Strategic Solutions
4 weeks ago
Teradyne North Reading, United StatesWe are the global test and automation specialists, powering next-generation technologies through sophisticated solutions. Behind every electronic device you use, Teradyne's test technology ensures your device works right the first time, every time Our portfolio of automation solu ...
-
Solutions Engineer Corporate Actions
3 weeks ago
Computershare Canton, United StatesJob Description · Location: Hybrid - Canton MA · This is a hybrid position primarily based in our Canton MA office. We're committed to your flexibility and wellbeing and our hybrid strategy currently requires two days a week in the office, giving you the option to work remotely ...
-
IT Director of Corporate Strategic Solutions
5 days ago
Teradyne North Reading, United StatesPress Tab to Move to Skip to Content Link · Select how often (in days) to receive an alert: · IT Director of Corporate Strategic Solutions · Date: · May 16, 2024 · Location: · North Reading, MA, US · We are the global test and automation specialists, powering next-generation t ...
-
Enterprise Solutions Specialist
3 weeks ago
Repsly Boston, United StatesDepartment**:Professional Services** · Reports To**:Sr. Director of Solutions** · Location**:Remote** · **About Repsly**: · Repsly, a B2B vertical SaaS company, is the global leader in intelligent Retail Execution solutions. We empower many of the most innovative Consumer Goods B ...
-
State Street Boston, United StatesOur Company · State Street Corporate (NYSE: STT) is the world's leading provider of financial services to investors. Our purpose is to help create better outcomes for the world's investors and the people they serve. We operate three leading franchises: an investment servicing bus ...
-
Substitute Yoga Instructor
2 weeks ago
Corporate Fitness Works Boston, United States**Substitute Yoga Instructor** · **Imagine being a part of the CFW Solution, changing lives by serving the unique needs of the working population. Join us in engaging today's workforce through the delivery of custom solutions through the fitness center, business community, and vi ...
-
State Street Boston, United StatesWho we are looking for · We are looking for a Business/Operational Auditor, Assistant Vice President, who will be an independent advisor, advising management on risks related to strategic initiatives, organization, process and systemic changes. You will be a problem-solving partn ...
-
Content Marketing Creator
3 weeks ago
Acronis Boston, United StatesAcronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for a Content Marketing Creator who is ready to join our mission of c ...
-
Ssga Client Support Officer- Global
1 week ago
State Street Boston, United StatesState Street Global Advisors, the asset management division of State Street Corporation is actively hiring a Client Support Officer. This Officer level position will report to the Client Support Manager in the corporate headquarters at the Channel Center Building in Boston. · The ...
-
Enterprise Account Executive
3 weeks ago
Verkada Boston, United States**Who We Are**: · - Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-base ...
-
Client Manager
2 weeks ago
Vistra Boston, United StatesWe seek a Global Entity Manager to support client of large corporation covering multiple jurisdictions. The client requires assistance in ensuring its global group is and remains compliant with local laws. The focus is on company secretarial, corporate compliance and other such n ...
-
Associate RPADeveloper
1 week ago
Plymouth Rock Assurance Boston, United StatesOverview: · **Associate RPA Developer** · **Essential Functions and Responsibilities**: · - With support from Business Consultants, work directly with stakeholders to capture business requirements and translate them into technical approaches and designs that can be implemented · ...
-
Sales Executive
3 weeks ago
Athenahealth Boston, United StatesJoin us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. · - We are looking for a Sales Executive to join our Small Medical Practice team within our Sales division. Your job will be to sell athena's core healthc ...
-
Director, Cfo Advisory Finance Transformation
3 weeks ago
FTI Consulting, Inc. Boston, United States**Who We Are** · FTI Consulting is the world's leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world's leading law and private equity firms when they are facing their greates ...
-
Avp, Program Manager
1 week ago
Global Atlantic Financial Group Boston, United States**COMPANY OVERVIEW** · Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. Global Atlantic is a wholly-owned subsidiary of KKR, a leading global investment firm that offers alternative ass ...
-
HSBC Boston, United States-Job description · **SVP Relationship Manager, International Subsidiary Banking, HSBC Bank USA N.A., Boston, MA**: · Responsible for acquiring, retaining, and growing commercial banking customer relationships with complex multi-national companies from around the world which have ...
-
Climate Risk and Resilience Project Manager
3 weeks ago
TRC Companies, Inc. Boston, United StatesAbout Us: · Groundbreaker. Game changer. Pioneer. · TRC has long set the bar for clients who require more than just engineering, combining science with the latest technology to devise innovative solutions that stand the test of time. From pipelines to power plants, roadways to re ...
-
Information Systems Security Officer
1 week ago
Riverside Research Institute Boston, United StatesRiverside Overview: Riverside Research is an independent National Security Nonprofit dedicated to research and development in the national interest. We provide high-end technical services, research and development, and prototype solutions to some of the country's most challenging ...
Industry Marketing Manager, Corporate Solutions - Boston, MA, United States - ezCater, Inc
Description
ezCater is the most trusted provider of corporate food solutions and is purpose-built for business. ezCater's corporate food platform and flexible, scalable food solutions allow organizations to centralize and track their food spend, and fulfill everything from daily employee meals to client meetings and company all-hands. ezCater backs this up with business-grade, best-in-class, customer service and an unmatched nationwide footprint. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille. We're looking for an experienced and strategic B2B Industry Marketing Manager to join ourCorporate SolutionsMarketing team and help scale our Corporate Solutions business, the fastest-growing area of ezCater. In this role, you will be responsible for developing and executing comprehensive marketing strategies to help us achieve ambitious growth targets within a defined industry vertical. What You'll Do:#J-18808-Ljbffr