Sr. Manager, Global Brand Marketing - Carlsbad, United States - Bowers & Wilkins

Bowers & Wilkins Carlsbad, United States

1 week ago

Description

Sr. Manager, Global Brand Marketing page is loaded

Sr. Manager, Global Brand Marketing

Apply

locations

Carlsbad, CA

time type

Full time

posted on

Posted 3 Days Ago

job requisition id

JR100959

Position Summary / Main purpose of the role:

Reporting to the Vice President of Global Marketing, the Senior Manager of Global Brand Marketing will guide all brand and marketing strategy development for Masimo Consumer's highest growth category – consumer health.

The individual in this role will support developing and implementing brand marketing priorities, ensuring that all campaigns, new product launches, services, and experiences are well-marketed to our target consumers in all prioritized markets and critical marketplace channels.

They will be brief owners, ensuring the brand's strategic direction is at the forefront of every initiative, big and small.

In addition to direct people management, this individual will partner cross-functionally with global markets and Masimo Consumer's shared services groups (Creative Services, Product Development, DTC, Legal, Channel Sales, GTM, and Operations), as well as external agency partners, to ensure outstanding and timely execution of all prioritized marketing initiatives.

Compensation
:
The anticipated range for this position is $150,000 to $170,000. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience.
Accountabilities

Support the VP of Marketing in translating the Masimo Consumer Health brand and the individual product launch strategies into strategic global marketing plans to achieve growth targets and create amazing relationships with consumers, both current and new.

Ensure global brand identity is consistent across all marketing executions and communications. Supports the organization through a consumer-first, brand-led mentality.

Drive all asset and content creation from the briefing stage to support brand needs through Masimo Consumer's creative services organization or with external firms.

Drive deeper understanding of consumers through implementation and analysis of consumer insights and analytics, leveraging key learnings to optimize brand & product strategy.

Support the creation of all traditional, performance, digital, social, brand, content, and PR efforts, partnering with the Senior Digital Marketing Manager on paid media implementation while owning owned and earned efforts from start to finish.

Become a subject matter expert, ensuring all key value propositions and product features accurately represent and communicate to the right stakeholders.

This will include leading briefings to the press as well as internal and external training teams (including customer service).
Mandatory Qualifications
Bachelor's degree required (in marketing or related field); MBA preferred
8+ years of brand management experience, inclusive of integrated marketing strategy, campaign development, agency management
3+ years of people leadership
Additional / Preferred Qualifications
Experience in consumer tech or med tech across fitness, wellness, health, conditions, and telehealth
Launched at least one brand that either disrupted or created a category
Experience with premium products
Global experience
Experience & Skills
People management and coaching
Intellectually curious, strong analytical and problem-solving skills
Thorough understanding of end-to-end consumer marketing mix and KPIs
Day-to-day management of agency partners (creative, PR, media)
Highly organized, independent, and detail-oriented with strong follow-up skills
Strong interpersonal skills with the ability to build solid collaborative relationships with multiple internal departments and external partners
Comfortable working in a less structured environment and able to hold self-accountable with processes
Strong PowerPoint creation and in-person & virtual presentation skills; proficiency in Outlook, Word, and Excel
Start-up mentality with comfort in a fast-paced environment, wearing multiple hats, and collaborating with different micro-cultures within the broader organization
Passionate about purpose-led brands – especially in health, wellness, and fitness – and obsessed with the consumer experience
Carlsbad, United States
Masimo Consumer is a newly formed division within Masimo, the most innovative remote patient monitoring company in the world. This division oversees the consumer audio business (formerly called

Sound United) and Masimo's expansion into consumer health. Masimo Consumer strives to improve lives through consumer centric innovations.
One of the world's largest portfolio audio companies, Masimo Consumer Audio

is home to eight legendary audio brands:
Bowers & Wilkins

,

Denon

,

Polk Audio

, Marantz,

Definitive Technology

,

Classé

,

and Boston Acoustics

.

Each brand boasts its own philosophy and unique approach to bringing sound and home entertainment to life.

With over 300 years of innovative audio and home solution expertise, Masimo Consumer Audioimproves lives by creatingdistinct and immersive listening experiences for a wide range of consumers in more than 130 countries.

To learn more about Masimo Consumer Audio and its brands, visit

.
About Us

We employ more than1,800 associates in 18 countries, empowering us to take our brands to new heights.

Masimo Consumer

has a global face and a sales presence in over 130 countries with manufacturing, supply chains, distribution channels and, associates in the United States, Europe, Japan

, China,

and other parts of Asia.
High visibility, broad impact.

This is a high-growth environment, and you will have the opportunity to really make an impact on our systems and processes and how we enhance them.

In addition to being exposed to new projects and learning new skills, this role also positions you to interact with a variety of departments,

teams,

and leadership groups on a global basis.

Great time to join.

We are proud to provide premium audio/video experiences to both commercial and consumer markets and, we're experiencing healthy growth. When you've proved yourself a star and are ready for the next career step, the opportunities will be there.

Cultural experience.

You will have regular exposure to many cultures. We're in over 130 countries, so you're not just focused on one culture, but will enjoy working with many.

Building on success.

Our growing portfolio of premium audio and video products

and the new consumer health line

deliver best in design, technology,

innovation

and, performance to a variety of customers who seek to enrich the moment with pure sound and vision. Our well-respected products continuously win industry awards and accolades.

We

are investing in growth and expanding our product lines, distribution channels and markets,

and our

teams,

making this an exciting time to be part of

Masimo Consumer

.

Excellent compensation,

benefits

and, work environment.

In addition to a competitive salary, and an attractive incentive program, we offer a collaborative work environment and professional development opportunities.

Join

MASIMO CONSUMER
and let's build an even greater company together

#J-18808-Ljbffr

Associate Vice President Brand Marketing

3 days ago

TaylorMade Golf Carlsbad, United States

Associate Vice President Brand Marketing page is loaded · Associate Vice President Brand Marketing · Apply · locations · Carlsbad, California · time type · Full time · posted on · Posted 2 Days Ago · job requisition id · R · The Associate Vice President Global Brand Ma ...
Associate Vice President Brand Marketing

1 week ago

TaylorMade Golf Carlsbad, United States

The Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships and Retail & Design Operations to conceptualize, develop and implement world-class marketing strategies, content, ...
Associate Vice President Brand Marketing

1 week ago

TaylorMade Golf Carlsbad, United States

The Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships and Retail & Design Operations to conceptualize, develop and implement world-class marketing strategies, content, ...
Sr. Manager, Global Brand Marketing

1 week ago

Masimo Carlsbad, United States

Position Summary / Main purpose of the role: · Reporting to the Vice President of Global Marketing, the Senior Manager of Global Brand Marketing will guide all brand and marketing strategy development for Masimo Consumer's highest growth category - consumer health. The individua ...
Associate Vice President Brand Marketing

1 day ago

TaylorMade Golf Carlsbad, United States

The Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships and Retail & Design Operations to conceptualize, develop and implement world-class marketing strategies, content, ...
Associate Vice President Brand Marketing

1 week ago

TaylorMade Golf Carlsbad, United States

The Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships and Retail & Design Operations to conceptualize, develop and implement world-class marketing strategies, content, ...
associate vice president brand marketing

1 week ago

Thegolfwire Carlsbad, United States

The Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships and Retail & Design Operations to conceptualize, develop and implement world-class marketing strategies, content, ...
Sr. Manager, Global Brand Marketing

1 week ago

Masimo Carlsbad, United States

Position Summary / Main purpose of the role: · Reporting to the Vice President of Global Marketing, the Senior Manager of Global Brand Marketing will guide all brand and marketing strategy development for Masimo Consumer's highest growth category - consumer health. The individua ...
Associate Vice President Brand Marketing

1 week ago

TaylorMade Golf Carlsbad, United States

The Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships and Retail & Design Operations to conceptualize, develop and implement world-class Marketing, Vice President, Ass ...
Associate Brand Manager

1 week ago

Upper Deck Carlsbad, United States

SUMMARY · Works closely with supervisor in managing specific trading card products, from initial conceptualization through completion. Develops business and product strategies, analyzing financial goals of the product, and works with sales/marketing to deliver the product to end ...
Graphic Designer Ii Creative Services

1 week ago

PUMA Carlsbad, United States

**YOUR TALENT**: · - 3-5 or more years of experience (academic and professional) with design software, including Illustrator, InDesign, Photoshop, After Effects · - 2+ years of experience in professional graphic design, preferably with a creative or marketing agency · - Bachelor' ...
Sales Planning

1 week ago

Columbia Sportswear Company Carlsbad, United States

**This is a hybrid position that requires working from prAna's Carlsbad HQ at least 3 days a week. · - ABOUT THE POSITION · - The Sales Planning and Analytics Manager will partner with a team of data-informed Digital Marketers to deliver and operationalize multiple data and busin ...
Director Merchandising Puma Golf

1 week ago

PUMA Carlsbad, United States

**YOUR TALENT**: · - Minimum 10 years of relevant experience in global product role. · - Minimum 5 years at a senior level with extended responsibilities. · - Bachelor's Degree in Business Management, Product Marketing, or an Apparel/Fashion related discipline is required. MBA pr ...
Director, Value

1 week ago

Ionis Pharmaceuticals, Inc. Carlsbad, United States

Ionis Pharmaceuticals, Inc., is headquartered in Carlsbad, California, with offices in Boston, Massachusetts, and Dublin, Ireland. For more than 30 years, Ionis has been the leader in RNA-targeted therapy, pioneering new markets and changing standards of care with our novel antis ...
Market Development Manager

6 days ago

Thermo Fisher Scientific Carlsbad, United States

**Market Development Manager** · **R ** · As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world h ...
Market Development Manager

1 week ago

Thermo Fisher Scientific Carlsbad, United States

**Market Development Manager** · **R ** · As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world h ...
Market Development Manager

6 days ago

Thermo Fisher Scientific Carlsbad, United States

**Market Development Manager** · **R ** · As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world h ...
Market Development Manager

5 days ago

Thermo Fisher Scientific Carlsbad, United States

**Market Development Manager** · **R ** · As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world h ...
Social & Content Marketing Manager

1 week ago

Upper Deck Carlsbad, United States

SUMMARY · ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned. · Strategy · - Develop social strategy and content calendars for all social ...
Assistant Store Manager I

1 week ago

Coach Carlsbad, United States

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. · Coach is part of the Tapestry por ...

Sr. Manager, Global Brand Marketing - Carlsbad, United States - Bowers & Wilkins

Description

Associate Vice President Brand Marketing

Associate Vice President Brand Marketing

Associate Vice President Brand Marketing