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Associate Vice President Brand Marketing
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TaylorMade Golf Carlsbad, United StatesThe Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships and Retail & Design Operations to conceptualize, develop and implement world-class marketing strategies, content, ...
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Associate Vice President Brand Marketing
3 weeks ago
TaylorMade Golf Carlsbad, United StatesThe Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships and Retail & Design Operations to conceptualize, develop and implement world-class marketing strategies, content, ...
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Associate Vice President Brand Marketing
3 weeks ago
TaylorMade Golf Carlsbad, United StatesAssociate Vice President Brand Marketing page is loaded · Associate Vice President Brand Marketing · Apply · locations · Carlsbad, California · time type · Full time · posted on · Posted 2 Days Ago · job requisition id · R · The Associate Vice President Global Brand Ma ...
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Associate Vice President Brand Marketing
1 week ago
TaylorMade Golf Company Carlsbad, United StatesThe Associate Vice President Global Brand Marketing will lead all functions of the brand marketing teams, including Go-To-Market, Content, Social & Media Partnerships and Retail & Design Operations to conceptualize, develop and implement world-class marketing strategies, content, ...
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Marketing Director
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Associate Strategy
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Marketing Director
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Director of Sports Marketing
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Vuori Carlsbad, United States Full timeJob Description · We are seeking an Associate Designer to support the development & execution of Vuori's product assortment, focusing on Knit Tops, Fleece, Dresses, Jumpsuits & Bodysuits. This individual will be responsible for aiding in the design process including, but not lim ...
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Ionis Pharmaceuticals Carlsbad, United States Full timeAssociate Director, Commercial Analytics and Operations · Headquartered in Carlsbad, California, and with offices in Boston, Massachusetts, and Dublin, Ireland, Ionis has been at work for more than three decades discovering medical breakthroughs that have redefined life for peop ...
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Office Manager
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Outside Account Development Manager II
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Pilot Company Carlsbad, United States Full timeCompany Description · Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing ...
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Digital Account Director
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Sr Revenue Accounting Analyst
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Inside Sales
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Argonaut Manufacturing Services Carlsbad, United StatesCorporate Overview · Argonaut Manufacturing Services Inc. is a contract manufacturing organization (CMO) headquartered in Carlsbad, CA. The company is dedicated to serving highly innovative companies in the biopharmaceutical and molecular diagnostics industries. Argonaut is a ful ...
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Specialist, Business Ops
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reef Carlsbad, United States Full timeJob Details · Description · About Reef: · Reef was born in 1984 out of an idea by entrepreneur brothers from South America, Fernando and Santiago Aguerre. They founded Reef with a love for the beach, surfing, and a passion to create high-quality products to fit their active li ...
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Islands Restaurants Carlsbad, United StatesWho We Are: · The Islands' brand was founded on the premise that guests shouldn't have to travel to distant places to experience the flavors and vibes of a beach getaway. The company first opened its doors to guests in Southern California in 1982 and has since grown to 39 restaur ...
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TAS Director
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QA & Regulatory Compliance Manager
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Marketing Coordinator
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Bolle Brands Inc Carlsbad, United StatesJob Description · Job Description · Department: · Marketing · Title: · Marketing Coordinator · Reports to: · Global Brand Manager · Position Summary: · The position will be an integral part of our marketing department by supporting various initiatives aimed at promoting the ...
Sr. Manager, Global Brand Marketing - Carlsbad, United States - Masimo
Description
Position Summary / Main purpose of the role:
Reporting to the Vice President of Global Marketing, the Senior Manager of Global Brand Marketing will guide all brand and marketing strategy development for Masimo Consumer's highest growth category - consumer health.
The individual in this role will support developing and implementing brand marketing priorities, ensuring that all campaigns, new product launches, services, and experiences are well-marketed to our target consumers in all prioritized markets and critical marketplace channels.
They will be brief owners, ensuring the brand's strategic direction is at the forefront of every initiative, big and small.
In addition to direct people management, this individual will partner cross-functionally with global markets and Masimo Consumer's shared services groups (Creative Services, Product Development, DTC, Legal, Channel Sales, GTM, and Operations), as well as external agency partners, to ensure outstanding and timely execution of all prioritized marketing initiatives.
Compensation :
The anticipated range for this position is $150,000 to $170,000. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience.
Accountabilities
Support the VP of Marketing in translating the Masimo Consumer Health brand and the individual product launch strategies into strategic global marketing plans to achieve growth targets and create amazing relationships with consumers, both current and new.
Drive all asset and content creation from the briefing stage to support brand needs through Masimo Consumer's creative services organization or with external firms.
Drive deeper understanding of consumers through implementation and analysis of consumer insights and analytics, leveraging key learnings to optimize brand & product strategy.
Support the creation of all traditional, performance, digital, social, brand, content, and PR efforts, partnering with the Senior Digital Marketing Manager on paid media implementation while owning owned and earned efforts from start to finish.
Become a subject matter expert, ensuring all key value propositions and product features accurately represent and communicate to the right stakeholders.
This will include leading briefings to the press as well as internal and external training teams (including customer service).Mandatory Qualifications
Bachelor's degree required (in marketing or related field); MBA preferred
8+ years of brand management experience, inclusive of integrated marketing strategy, campaign development, agency management
3+ years of people leadership
Additional / Preferred Qualifications
Experience in consumer tech or med tech across fitness, wellness, health, conditions, and telehealth
Launched at least one brand that either disrupted or created a category
Experience with premium products
Global experience
Experience & Skills
People management and coaching
Intellectually curious, strong analytical and problem-solving skills
Thorough understanding of end-to-end consumer marketing mix and KPIs
Day-to-day management of agency partners (creative, PR, media)
Highly organized, independent, and detail-oriented with strong follow-up skills
Strong interpersonal skills with the ability to build solid collaborative relationships with multiple internal departments and external partners
Comfortable working in a less structured environment and able to hold self-accountable with processes
Strong PowerPoint creation and in-person & virtual presentation skills; proficiency in Outlook, Word, and Excel
Start-up mentality with comfort in a fast-paced environment, wearing multiple hats, and collaborating with different micro-cultures within the broader organization
Passionate about purpose-led brands - especially in health, wellness, and fitness - and obsessed with the consumer experience
Carlsbad, United States
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