Sales Planning - Carlsbad, United States - Columbia Sportswear Company

Columbia Sportswear Company

Verified Company

Carlsbad, United States

6 days ago

Posted by:

Mark Lane

beBee recruiter

Description

**This is a hybrid position that requires working from prAna's Carlsbad HQ at least 3 days a week.

ABOUT THE POSITION
The Sales Planning and Analytics Manager will partner with a team of datainformed Digital Marketers to deliver and operationalize multiple data and business initiatives for prAna's direct business, including eCommerce and retail. This role is responsible for enabling marketers, merchandisers, and site managers to optimize the business for growth through data driven insights and recommendations.
The role is a partner to the VP of Global Direct to Consumer with highlevel, confidential, and strategic communications. This role works closely with many areas of the directtoconsumer business as well as crossfunctionally with the finance, planning, wholesale and enterprise analytics and data teams.
HOW YOU'LL MAKE A DIFFERENCE
Serve a key role owning and defining digital performance reporting and analysis while establishing best practice and standards in analytics for prAna's eCommerce business
Design and deliver polished, indepth analysis and reporting that provides actionable recommendations in line with business goals; develop measurement frameworks and set targets and benchmarks to help evaluate success within marketing programs
Monitor and provide best practices for improvements of conversion to optimize campaign success, in collaboration with Digital Marketing and Operations teams; propose, manage, and execute A/B tests and personalization strategies for site conversion optimization
Work with internal and external teams to identify areas of opportunity to grow, increase profitability and optimize program effectiveness
Champion business priorities and requirements, working with the VP of DTC and brand leadership to determine priorities; Raise functional considerations for prioritization and communicate relevant activities to the functional teams
Ensure timely sales forecast communication and partnership with direct marketing team and continually monitor sales effectiveness and sales trends to achieve overall performance targets
Oversee monthly site and marketing performance meeting to deliver results and recommendations to key cross functional partners (brand marketing and creative)
Proactively analyze sales performance and adjust targets as needed to contribute to annual sales execution and achievement of financial growth objectives are met. Present insights and recommendations to VP of DTC and Brand Leadership for final decision making and strategic planning alignment
YOU ARE
Well versed in working with all levels of management/teams, including but not limited to Executives, Directors, Managers, Analysts, Coordinators in a planning and analytics role to optimize business performanceA skilled analytics translator between brand business partners and technical teams
A savvy communicator who can resolve conflict, remove roadblocks, and lead decisionmaking when critical issues arise
YOU HAVE 57+ years of experience in directtoconsumer industry, preferably apparel 35+ years management within business analytics, finance, and reporting
Experience working with a variety of information systems and data files, including large and complex files: analyzing file structures, using and creating file layouts, transforming raw data into finished products
Proficient with MS Outlook, Word, PowerPoint and Adobe Analytics, or similar digital reporting platforms; Demonstrated experience using advanced Excel features and techniques, and ability to teach others
Experience with modeling and developing functional reporting and dashboards, and an ability to interpret to make meaning from data to inform and develop future direction and sales growth drivers
Bachelor's Degree in Management, Business, Finance, IS, Data Analytics, or equivalent #LI-AD1

- #LI-prAna
- #LI-Hyrbrid

This job description is not meant to be an allinclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company._

Salary Range:
$104,700 - $175,000

At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding.

Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.

Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match.

Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).

In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have