Director Merchandising Puma Golf - Carlsbad, United States - PUMA

PUMA
PUMA
Verified Company
Carlsbad, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter


Description

YOUR TALENT:


  • Minimum 10 years of relevant experience in global product role.
  • Minimum 5 years at a senior level with extended responsibilities.
  • Bachelor's Degree in Business Management, Product Marketing, or an Apparel/Fashion related discipline is required. MBA preferred.
  • Ability to consistently drive growth in financial and performance metrics by reacting to changing consumer behaviors, building relationships and delivering a valueexperience equation to the brand, category and consumer.
  • Must have excellent skills in product management, creative product development, establishing work procedures and timelines, price calculation, and maintaining range management systems.
  • Efficient technical background related to apparel, footwear and accessories including toolings, uppers, fabrics, trims, product development, and quality requirements.
  • Competitive product knowledge in Sports, Golf and/or Sportlifestyle market.
  • Experience within an international company preferred.
  • Must demonstrate excellent verbal and written communication and presentation skills.
  • Passion for Sports and Golf
The Hiring range base pay for this position is $135,600 - $197,285 + Bonus + Benefits

(Benefit Summary Corporate)

Pay may vary depending on job-related knowledge, skills, and experience


YOUR MISSION:


  • Partner with Sales Management to set a clear direction for the PUMA Golf Merchandising team that aligns with regional strategies and financial targets.
  • Create momentum across Wholesale & ecom, while constantly seeking new opportunities to drive growth and brand heat in all channels
  • Develop and execute an overall product strategy that maximizes profits, provides a consistent consumer experience and demonstrates highest quality of product offering possible
  • Conceive and create new thoughts and ideas pertaining to maximizing revenue and resources, presenting products and reaching the consumer
  • Own overall retailfocused seasonal PUMA Golf product line architecture, assortment plans and lifecycle plans, ensuring that the line plan is built to support key category growth initiatives and Key Account strategies
  • Partner with Global Business Units/Product Line Management to ensure the creation of product that meets Channel needs/targeted line architecture and pricing requirements
  • Drive presentation of seasonal architecture to global product teams along with insights and commercial input that align to brand positioning and vision.
  • Own the overall process of briefing margin appropriate products and/or special programs based on specific market needs that incorporate customer insights, consumer trends, competitive activities, market intelligence and the North American distribution strategy.
  • Oversee all information related to products including but not limited to price points, forecasts, introduction/launch dates and distribution plans
  • Responsible for key account and sales rep sample management
  • Review ongoing sellthrough analysis for the overall category and key accounts to assess trends and needs while ensuring fast decision making
  • Deliver channel/marketplace insights to all relevant stakeholders (Wholesale, Retail, Global Business Units, Global Merchandising, Marketing and Finance) to ensure that product needs are met and proper gotomarket activities can be executed
  • Travel the market to gain insight on current trends, consumer behaviors and channel opportunities
  • Work with VP Sales and Finance to own product forecasting and purchases for the PUMA Golf footwear, apparel and accessories category
  • Own seasonal and annual PUMA Golf Merchandising plans that align with overall financial and sales budgets
  • Ensure SKU efficiency and sample expenditures meet regional guidelines and parameters
  • Serve as PUMA Golf product expert of the North American region, internally and externally
  • Deliver impactful presentations that influence financial performance with NA Key Accounts
  • Drive seasonal preline process for PUMA Golf across all channels to collect customer insight, brief additional needs and adjust seasonal assortment plans as needed
  • Manage and train direct reports for all merchandising and forecasting functions
  • Develop, empower and grow direct reports to own and become an expert on their business, take risks, have factbased conversations and take on increasing levels of responsibility
  • Serves as primary point of contact for senior level global counterparts regarding PUMA Golf product and strategy for Wholesale
  • Collaborate with Sales counterparts to identify needs as related to assortment plans and product flow to maximize wins for the PUMA brand and the customer
  • Educate the Sales force on seasonal merchandising strategies and product
  • Work closely with Planning and Operations counterparts to share information regarding financial targets, functional milestones and account planning, forecasting and performance
  • Collaborate with Marketing to align on seasonal stories and gotomarket pla

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