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Centennial

    Marketing Specialist - Centennial, United States - Artisan Talent

    Artisan Talent
    Artisan Talent Centennial, United States

    9 hours ago

    Default job background
    Description


    Are you a marketing specialist who is an expert at crafting educational/technical content? Our client is seeking a highly detail-oriented, creative Marketing Specialist who can take large-scope projects from the Marketing Manager and drive into the details and see the project through to completion.

    This person understands the bigger picture but finds their joy and competencies in the specifics. They challenge the status quo and push for more clarity and precision where it may lack. The ideal candidate must understand inbound marketing, and elevating the marketing vision from there. This is a fulltime, hybrid position in Centennial, CO.

    Portfolio Note:

    Candidates must have proven experience and skills in creating inbound content, optimization and management of website content and SEO ranking, and strong capability of refining and enhancing lead gen systems.


    You Will:
    Develop and implement inbound marketing strategies and content writing alongside the Marketing Manager
    Create and manage content, including blog posts, landing pages, social media posts, and email marketing
    Write educational/technical content with a balance of depth and simplicity
    Manage and perform website updates/modifications
    Run basic reporting/analytics on website, campaigns, and Inbound Marketing KPIs
    Collaborate with outbound to create cohesive multi-platform marketing campaigns
    Conduct keyword research and optimize content for search engines
    Optimize marketing automation and lead nurturing system
    Manage a rich content/editorial calendar that engages audiences in each level of the marketing funnel
    Understand and leverage the client's unique value proposition throughout inbound marketing content
    Operate within the brand guidelines and emulate the brand personality through inbound marketing content
    Propose new and improved inbound marketing campaign ideas
    Perform all other duties assigned by the manager


    You Have:
    Bachelor's degree in Marketing, Communication, or similar or experience equivalence
    3+ years of working experience in marketing and inbound content creation
    A portfolio (whether that is a pdf, website, or similar)
    Proficient in marketing automation and CRM software like HubSpot
    Excellent communication and collaboration skills
    Expert writing and editing skills
    Strong knowledge of Adobe InDesign and Illustrator
    Knowledge of WordPress
    Knowledge of Google Analytics
    Familiarity with SEO and keyword research


    Logistics:

    Projected Start Date:

    ASAP

    Fulltime position, 40 hours/week:
    Fulltime


    Onsite/offsite:
    Hybrid - Centennial, CO

    Team Structure:
    Working with marketing team
    Background Check needed? No

    Salary:
    $85,000 - $95,000 DOE

    Job #49299

    #J-18808-Ljbffr
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