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    Media Analytics, Director - New York, United States - Merkle

    Merkle
    Merkle New York, United States

    3 weeks ago

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    Description

    Job Description

    Job DescriptionCompany Description

    Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

    Job Description

    The Director, Analytics leads the development of data-driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of media initiatives. You will manage our client's data and insight delivery processes, inspire creativity, and ensure all around team success.

    We are looking for someone who is execution-focused and manages data challenges in all phases of media performance. Your success requires the ability to manage complexity while collaborating across our teams, experience within a matrixed organization, and comfort with a lean operating environment that uses automation.

    You will have a natural curiously, going beyond reporting to peel away the layers of data to suggest constructive tests, advanced analytics engagements, consumer deep dives, and competitive opportunities that help improve performance. Complete overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design. You will report to the VP Analytics. This position is hybrid with 2 days a week in our NY office.

    • You will understand core client challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities
    • You will work with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
    • You will guide the creation of reporting through automated processes, consolidating data from many sources into a cohesive view of performance. Develop measurement frameworks.
    • You will improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that important partners will utilize to make informed decisions
    • You will ensure understanding between daily analytics support and approved measurement frameworks
    • You will prepare and deliver executive-level presentations for internal and external audience
    • You will participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
    • You will manage/mentor junior team members
    Qualifications
    • 8+ years of experience of Media ecosystem knowledge in major platforms (Google, Facebook, Adobe, Salesforce, Oracle) and digital channels (Search, Display, Social, Video and Email)
    • Foundational Experience with Mobile and Video advertising in Paid Social and Display
    • Experience using data visualization and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau
    • Experience designing and measuring media and audience-based tests
    • Understanding of digital planning and buying, with a focus on standard media metrics
    • Previous experience aggregating data from multiple sources
    • Previous experience with data from digital media platforms
    • Demonstrate understanding of digital tagging, tracking, and QA
    • Knowledge of Google Analytics/Omniture
    • Knowledge of Datorama, Tableau, Google Data Studio, or any similar dashboard products
    • Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, indicator discovery, tracking implementation
    • Bachelor's Degree (B.S.) in statistics, economics or related quantitative field required
    Additional Information

    The anticipated salary range for this position is $94,000-$163,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

    dentsu - YouTube

    #LI-hybrid #LI-RL1

    About dentsu
    Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society

    We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

    Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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