Jobs
>
Katy

    Digital Marketing Specialist - Katy, United States - Heritage Landscape Supply Group

    Heritage Landscape Supply Group
    Heritage Landscape Supply Group Katy, United States

    5 days ago

    Default job background
    Full time
    Description

    Description

    The Digital Marketing Specialist is responsible for managing and rolling out SEO Optimization, Social Media Campaigns, Email Activation, Paid Advertising, and Promotions for Sprinkler Warehouse. The Digital Marketing Specialist will collaborate closely with Sprinkler Warehouse Digital Operations team and with the Corporate Digital Marketing Department of Heritage Landscape Supply Group to achieve these goals.
    He/She should be able to report on KPIs and show progress on enhancements. He/She should have strong hands-on experience on Digital Marketing and eCommerce businesses, this position has no subordinates and will report directly to the Corporate Digital Marketing Director. Other responsibilities include:

    Essential Duties & Responsibilities

  • Build strategies for growth and customer acquisition for eCommerce, helping take Sprinkler Warehouse to the next level.
  • Search engine optimization (SEO) - Support eCommerce Content Specialist in development of product detail pages or content pages that exceed standards; ensuring content is robust, SEO optimized, and keyword rich. Collaborate with in-house web team to create landing pages and optimize user experience.
  • Manage Google ads/analytics, Amazon advertising, and all paid social media channels.
  • Keep up-to-date on all current digital channels. Must know how to "onboard," optimize, and write relevant content, and manage social media on a day-to-day basis.
  • Coordinate marketing campaigns with sales activities.
  • Prepare marketing reports by collecting, analyzing, and summarizing sales data.
  • Develop, execute, and lead eCommerce paid media campaigns, including proposal development, campaign activation & maintenance. Deliver actionable insights and recommendations to improve future performance, efficiency, and spend. Work with 3rd Party vendor to manage our Google Pay-Per-Click (PPC) campaigns.
  • Identify KPIs and track performance metrics, utilize these key insights to develop new business strategies. Present and communicate progress against KPIs. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Develop audience growth strategies that leverage organic acquisition and social media channels, driving database and subscriber growth.
  • Deploy email marketing campaigns based on promotions availability, educational resources, or customer behavior.
  • Track progress and drive continuous improvement to acquisition funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, and eCommerce best practices.
  • Plan and organize promotional presentations; update calendars.
  • Manage Social Media Channels and Location Listing, providing on-time response and creating content that drives engagement.
  • Collaborates with Sprinkler Warehouse team to develop content strategy, social, and promotional calendar on a Monthly basis.

    • Requirements & Qualifications

  • Good interpersonal communication skills and aptitude for cultivating strong working/ and social relationships
  • Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
  • Creative, open-minded and enthusiastic about seeking new solutions to challenges
  • Productive working independently or within a larger team
  • Passionate about digital marketing and keeping up with the latest trends for eCommerce
  • Knowledge of email marketing and marketing automation techniques for eCommerce, experience with email marketing platforms, such as: Hubspot, Pardot, Dot Digital.
  • Experience in eCommerce B2C channel required, preferably Magento platform.
  • Great team player, enthusiastic with good work ethics and respect for organizational structure
  • Organized and able to work in a fast passed environment without losing sight of projects
  • Required hands-on experience creating paid advertising campaigns. Knowledge of UTM parameters best practices to align with preestablished acquisition channel grouping in Google Analytics or custom channel grouping.
  • Knowledge of Google Tag Manager: tag implementation and triggering, custom even tracking.
  • Email platform software knowledge required to implement correct link between forms on websites and properties on emailing platform to capture leads.
  • Strong knowledge of website foundation, functionality and purpose.

    • Education

  • Bachelor's degree preferred, high school diploma (or equivalent) in combination with significant experience will be considered instead of a degree.

    • Required Skills:

  • 3-5 years of relevant experience in various digital marketing roles
  • A minimum of two years of exposure to a marketing automation platform: examples: Hubspot, Marketo or Pardot
  • Knowledge of website analytics tools (e.g., Google Analytics)
  • Knowledge of on-page SEO techniques best practices
  • An understanding and use of social media for business purposes
  • Ability to manage and prioritize multiple projects
  • High energy level, self-motivated, and demonstrates initiative
  • Bilingual in Spanish preferred
    • Job Location:Irrigation Station - Katy 2737 W GRAND PARKWAY N, STE D Katy, TX 77449Equal Opportunity Employer.Veteran Friendly Employer. Heritage Landscape Supply Group believes in hiring military veterans at any level for any position. We know your service trained you in many of the areas we value, such as; leadership, teamwork, performance, integrity, and safety. If your experience matches our requirements, we want you to apply today.
  • Off Duty Management

    Digital Marketing Specialist

    6 days ago

    Off Duty Management Katy, United States

    **Job Overview**: · Applicants must be adept at utilizing various platforms to produce high-quality work, have a detailed approach to daily tasks, and work well with individuals at all levels inside and outside the organization. This position reports to the Director of Marketing ...

  • Altmedical Clinic

    Marketing Specialist

    6 days ago

    Altmedical Clinic Houston, United States

    Altmedical Clinic is a leading provider of chiropractic care dedicated to improving the health and wellness of our community. With a team of experienced professionals and state-of-the-art facilities, we offer comprehensive chiropractic services to address a wide range of health c ...

  • Dracko Merchandising Inc

    Market Specialist

    6 days ago

    Dracko Merchandising Inc Houston, United States

    **Job description**: · The Market Specialist must be efficient with the Microsoft Office suite and be able to use this for communication and reporting. The Market Specialist will need to be organized and be able to work well alone, while sharing best practices and wins with their ...

  • Dracko Merchandising, Inc.

    Market Specialist

    1 week ago

    Dracko Merchandising, Inc. Houston, United States

    The Marketing Specialist must be efficient with the Microsoft Office suite and be able to use this for communication and reporting. The Marketing Specialist will need to be organized and be able to work well alone, while sharing best practices and wins with their leaders, clients ...

  • MCA Communications, Inc.

    Marketing Specialist

    2 weeks ago

    MCA Communications, Inc. Houston, United States

    Established in 1983, MCA Communications is a Design-Build Technology Integrator specializing in network cabling infrastructure, audio visual installations, wireless solutions, and security solutions for schools, hospitals, corporate buildings, and industrial facilities. MCA holds ...

  • 24/7 Networks

    Marketing Specialist

    2 weeks ago

    24/7 Networks Houston, United States

    **Job Summary** · **Responsibilities** · - Develop and execute marketing strategies to promote our products and services · - Generate leads through multiple sales motions · - Create marketing content, including websites, blog posts, whitepapers, and case studies · - Manage our co ...

  • Eagle Analytical

    Marketing Specialist

    5 days ago

    Eagle Analytical Houston, United States

    **What We're Looking For** · **What You Will Do** · - Serve as the marketing point person for Eagle's business units, engaging them in annual marketing and communication planning, measuring potential ROI or organizational benefit, and driving execution through the year. · - Work ...

  • Tait North America

    Marketing Specialist

    2 days ago

    Tait North America Houston, United States

    **Purpose of Role** · The Marketing Specialist position is responsible for creating, managing and nurturing demand, and driving growth across the Americas region. This role reports to Marketing Manager and is key to the Tait Americas marketing growth strategy. · **Scope of the Ro ...

  • Tourch Ride

    Marketing Specialist

    13 hours ago

    Tourch Ride Houston, United States

    **About Tourch** · Tourch is an innovative rideshare platform dedicated to providing seamless and exceptional transportation experiences. We're on a mission to change the way the world travels by offering safe, reliable, and convenient rideshare services. Our team of dedicated pr ...

  • Home Depot / THD

    Marketing Specialist

    2 days ago

    Home Depot / THD Houston, United States

    **Position Purpose**: · The Marketing Specialist supports the delivery of strategic, revenue-driving initiatives and is a point-of-contact for internal and external stakeholders. The Marketing Specialist will provide reporting and analysis, manage projects, develop briefs and wor ...

  • Dracko Merchandising Inc

    Marketing Specialist

    3 days ago

    Dracko Merchandising Inc Houston, United States

    **Marketing & Promotion**: · - Follow monthly key performance indicators (KPIs) for sampling and demos. · - Sales KPIs for both on and off premise will including minimum sampling and demo requirements each month. · - KPIs progress will be reviewed with the Sales Director weekly. ...

  • Follett School Solutions LLC

    Marketing Campaign Specialist

    1 week ago

    Follett School Solutions LLC Houston, United States

    **Our Story**: · Since 1873, educators have trusted Follett as a partner in the mission to build confident, independent, and well-rounded students. · For administrators, Follett-powered technology can help you track investments, maximize resources, and tap into student data. For ...

  • Empower Pharmacy

    Marketing Analytics Specialist

    6 days ago

    Empower Pharmacy Houston, United States

    Position Summary: · Elevate your career to new heights as a Marketing Analytics Specialist at the heart of our dynamic marketing team. This crucial role empowers you to convert complex data into pivotal insights that propel strategic decisions forward. Positioned under the direct ...

  • Pfluger Architects, Inc.

    Marketing Proposal Specialist

    6 days ago

    Pfluger Architects, Inc. Houston, United States

    **Pfluger** is growing, and we are looking for an experienced **Marketing Specialist in Houston** to champion our branding and marketing initiatives. · We are looking for a storyteller who can share our vision and values. · **What You Will Do**: · - Building community through the ...

  • Off Duty Management

    Digital Marketing Specialist

    3 weeks ago

    Off Duty Management Katy, United States

    Job Description · Job DescriptionOur Digital Marketing Specialist will work closely with our Sales and Marketing team to support the development of the company's B2B marketing and digital media strategy. The ideal candidate should be flexible and able to adapt to shifts in priori ...

  • SRS Distribution

    Digital Marketing Specialist

    3 weeks ago

    SRS Distribution Katy, United States

    Job Description The Digital Marketing Specialist is responsible for managing and rolling out SEO Optimization, Social Media Campaigns, Email Activation, Paid Advertising, and Promotions for Sprinkler Warehouse. The Digital Marketing Specialist will collaborate closely with Sprink ...

  • SRS Distribution

    Digital Marketing Specialist

    3 weeks ago

    SRS Distribution Katy, United States

    Job Description The Digital Marketing Specialist is responsible for managing and rolling out SEO Optimization, Social Media Campaigns, Email Activation, Paid Advertising, and Promotions for Sprinkler Warehouse. The Digital Marketing Specialist will collaborate closely with Sprink ...

  • Heritage Landscape Supply Group

    Digital Marketing Specialist

    3 weeks ago

    Heritage Landscape Supply Group Katy, United States

    Job DescriptionThe Digital Marketing Specialist is responsible for managing and rolling out SEO Optimization, Social Media Campaigns, Email Activation, Paid Advertising, and Promotions for Sprinkler Warehouse. The Digital Marketing Specialist will collaborate closely with Sprinkl ...

  • Academy Sports + Outdoors

    Digital Marketing Specialist

    2 weeks ago

    Academy Sports + Outdoors Katy, United States

    Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth . · Come join a winning team Academy Sports + Outdoors is looking for a Digital Media Specialist to join their team. This role is to support the planning and ...

  • Burnett Specialists Staffing & Recruiting

    Senior Marketing Specialist

    2 weeks ago

    Burnett Specialists Staffing & Recruiting Katy, United States

    Job DescriptionRole Overview: As a Marketing Specialist focusing on roofing systems, you will play a pivotal role in driving the marketing strategies and initiatives for our TPO membrane and PIR insulation product lines. Your expertise in PIR formula and process technology will b ...