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    Managing Director of Marketing and Communications - Los Angeles, United States - Inner City Foundation

    Inner City Foundation
    Inner City Foundation Los Angeles, United States

    2 weeks ago

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    Description

    Organization Background:


    The Inner City Education Foundation, known as ICEF Public Schools, is a nonprofit charter school network serving communities in the South Los Angeles area for 25 years.

    ICEF Public Schools operates seven high-quality, tuition-free, public charter elementary, middle, and high schools serving over 2,000 scholars from TK-12th grade.


    ICEF's mission is to educate and empower courageous leaders to pursue their full potential in college, career, and life by providing a community that honors each student's unique identity, fosters academic excellence, nurtures healthy minds, and inspires critical thinkers.


    Position Description:
    Under the guidance of the CEO, the Managing Director of Marketing and Communications will oversee ICEFs brand identity.

    This is an exciting opportunity for a driven, entrepreneurial individual to form ICEFs marketing strategy and manage its brand, directly following a robust strategic planning process which resulted in a new mission, vision for impact, and brand look.

    This leader will be expected to ensure alignment and consistency in ICEFs image and message across all digital and physical collateral, and support critical functions such as school enrollment and teacher recruitment with strong, consistent messaging about ICEFs value proposition in an increasingly crowded market.

    The leader will also support internal communications, building stronger alignment and understanding across its seven schools. This leader will need to be able to present and analyze data, especially analytics, that demonstrate the reach and perception of our external communication


    This individual will be considered a senior leader at ICEF and will work closely with its senior leadership team to build culture and collaborate with all other departments within ICEF.


    Reporting:
    This position reports to the CEO.


    FLSA Status:
    Exempt

    Pay Cycle:

    12 months

    Salary :
    Commensurate with Experience ($105,000-$115,000)

    Benefits:
    Medical, Dental, Vision, Life Insurance, 403b Retirement Plan with up to 10% match

    Strategy and Vision Setting Responsibilities

    Develop a vision and formulate short- and long-term plans for communications and marketing strategy.
    Create and manage ICEFs annual strategic marketing budget, aligned with its overall strategic goals.

    Raise the visibility of ICEF by supporting, expanding, and managing the brand throughout available channels to promote teacher recruitment, and educational interest, drive enrollment and ensure public awareness of the success of ICEF.

    Identify strategic opportunities to promote the ICEF story to key stakeholders including prospective parents, donors, community leaders, job candidates, etc.

    Manage internal communications across the organization, including ghost-writing for the CEO.
    Provide regular, data-informed updates to ICEFs senior leadership team and Board of Directors on how ICEF is tracking against its brand awareness, marketing, recruiting, and enrollment goals

    Creative Duties

    Oversee and create engaging communications pieces consistent with ICEFs brand, such as one-pagers, newsletters, direct mail, annual reports, advertising, etc tailored to the appropriate audience and purpose (e.g. enrollment, recruiting, prospective donors, supporters, etc.).
    Oversee direct reports, setting clear performance expectations and regularly reviewing performance; recommend and oversee relevant vendor relationships (e.g. PR, advertising)
    Create and distribute quarterly newsletters and regular internal communications.
    Manage updates/revisions for the ICEF website, keeping the content present, engaging, and relevant.

    Expand our social media presence and refine our tactics by working with our schools to tell a strong and consistent story.

    Oversee network-wide social media profiles, including Facebook and Instagram pages, to promote advancement, enrollment, and marketing efforts.
    Keep informed of local and national education news.

    Support the CEO and members of the senior leadership team with timely communication on current events and ongoing communication needs.

    Manage all media requests and facilitate interviews, as needed, with appropriate ICEF staff.
    Develop and manage external relations through involvement in relevant local, state, and national educational initiatives.

    Identify and attend strategic events, including city council, neighborhood council, school board, and community events, to increase the visibility of and familiarity with ICEF.

    Develop targeted outreach strategies for engaging with key elected officials, leveraging the voices of our students, families, and staff.
    Support the work of the Board on all communications and external relations activities.
    Other duties as assigned.

    EDUCATION AND/OR EXPERIENCE
    Bachelors degree or commensurate work experience (required)
    Strong background in marketing fundamentals with 5+ years of experience
    Proven track record as a leader and collaborator; direct management experience is a plus
    Ability to break down complex projects into actionable goals, targets, and milestones, and can manage self and others to these

    Strong writer (please submit writing samples with application) and demonstrated ability to communicate across different channels (creating and giving presentations, bullet point email updates, etc.)


    Aptitude for strategy,

    savvy with data, and adaptability:
    ability lead and create structure from ambiguity with limited direction, ability to understand what is and is not working (first to admit when it is not) and

    why , and make decisions accordingly
    Knowledge of K-12 education (direct experience not required) as well as working in and with the communities we serve at ICEF
    Knowledge of how to grow social media presence and analyze what tactics are working
    Bilingual English and Spanish preferred
    Experience executing multiple high-priority projects, producing high-quality deliverables on time
    Possess strong organizational skills and attention to detail
    Comfortable with negotiation and demonstrable ability to influence others
    Effective teamwork orientation with the ability to communicate and interact effectively with multiple constituencies, including leadership, school leaders and staff, parents, students, and community members
    Able to think critically and anticipate the needs of diverse customers
    Able to develop, document, and implement internal systems and processes to increase effectiveness of the entire team and to enable collaboration
    Dependable, humble, have a sense of humor and a rock-solid commitment to ICEFs mission and the communities we serve


    SUPERVISORY RESPONSIBILITIES
    This position does have direct supervisory responsibilities and is likely to manage at least one, if not multiple, vendor relationships (e.g. PR or ad agency)


    QUALIFICATIONS
    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent knowledge, skill, and/or ability. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    CERTIFICATES, LICENSES, REGISTRATIONS
    N/A


    PHYSICAL DEMANDS

    The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.

    Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    While performing the duties of this job, the employee is regularly required to sit; frequently required to talk or hear, stand, walk, and reach with hands and arms, and/or use hands to finger, handle, or feel.

    While performing the duties of this job, the employee is occasionally required to move and/or lift up to twenty-five (25) pounds.

    Specific vision abilities this position requires include close vision and the ability to adjust focus.


    WORK ENVIRONMENT
    The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The noise level in the work environment is usually moderate.

    Continuing Educ./ Training
    As Needed

    Clearances
    Criminal Justice/
    Fingerprint Clearance
    TB Clearance

    Salary
    Commensurate with Experience ($105,000-$115,000)

    Certificate & Licenses
    Valid Drivers License
    Benefits

    Full-time employees of ICEF Public Schools are entitled to Medical, Life Insurance, Dental and Vision plans, and various retirement programs offered by ICEF Public Schools.

    Eligible employees will also be entitled to sick leave and vacation time in accordance with ICEF Public School policies.

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