- Execute the buying strategy across digital media campaigns.
- Oversee campaign budgets and pacing, while making continual adjustments to creative, targeting, and bidding to ensure client goals are achieved.
- Campaign set-up and daily programmatic buying on different platforms Generate and analyze campaign reports from the ad server and various business systems in order to communicate campaign status and progress.
- Campaign analysis, audience Insights, report pulls, data mining, and site list generation, alongside providing performance recommendations.
- Monitor campaign pacing and make performance and delivery optimizations accordingly. Proactively identify improvements for automating and streamlining internal processes.
- Bachelor's degree in a quantitative field, such as Engineering, Science, Mathematics.
- Must have strong financial & analytical foundations and ability to interpret & present large amounts of data Strong ability to make actionable decisions based on data from web analytics platforms and internal data tools Meticulous attention to detail Entrepreneurial/self-starter Intellectual curiosity
- Team player - essential
- Excellent English written and verbal communication skills
- Advantage: 4-6 years of experience in Programmatic Media Buying n Performance Platforms
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Senior Media Buyer - New York, United States - Three Pillars Recruiting
Description
One of our clients is looking for a Senior Media Buyer to be responsible for the day-to-day management and alignment of digital media campaigns on different Performance platforms. Must have an analytical mindset since you will often need to pull together reports and analyze it and make business decisions accordingly.
Responsibilities:
*LI-DG1