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    Digital Media Buyer - New York, United States - LifeMD

    LifeMD
    LifeMD New York, United States

    1 week ago

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    Description

    **Job title:**

    Digital Media Buyer (Display)

    **Location:**

    New York, NY

    **Requirements:**

    3+ years of experience

    LifeMD is an emerging leader in technology driven healthcare. We're applying our direct-to-consumer marketing expertise to make access to quality care and medication convenient, cost-effective, and simple. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology. Our mission is to improve the health and happiness of our patients through telehealth.

    **About the role:**

    **Responsibilities:**

    Handle all aspects of the media buying process; tracking, ad creation, optimization, scaling and reporting while driving positive ROI and scale (10k - $20k spend/day) as the ultimate KPIs

    Work closely with design team members to implement thorough creative testing processes and report against results

    Clearly communicate headwinds, tailwinds & new opportunities to relevant team members based on knowledge and experience of how Google Display Network behaves (i.e. projecting CPC increases of X% due to holiday online shopping)

    Maintain a high level, up-to-date understanding of best practices and strategies pertaining to the Google platform (i.e. Products Betas)

    Collaborate and strategize with respective teams at Google to help maximize existing and new opportunities

    **Candidate requirements:**

    3+ years of experience scaling positive ROI lead-gen, performance campaigns across Google Display Network

    Excellent excel & analytical skills; a passion for letting the data do the talking and making decisions and recommendations based on data

    A true passion & proven track record for developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI

    Experience across Google Search and YouTube is a plus

    Experience training, developing, and/or mentoring a team of media buyers and/or media planners is a plus but not required

    **What We Offer:**

    Competitive compensation

    Ample career and professional growth opportunities

    New Headquarters with an open floor plan to drive collaboration

    Health, dental, and vision insurance

    The Amazing opportunity to work for a high-flying performance marketing company

    Location (city, state or zip code) You must select a location. Education status You must select an education status answer. Seeking for You must select a seeking status answer.

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