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    Sr. Product Marketing Manager - Remote, United States - Fourth

    Fourth
    Fourth Remote, United States

    4 weeks ago

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    Full time
    Description

    Fourth is the world's largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team... and that starts with hiring the right people

    Interested in joining our smart, fun, and talented team?

    As a Senior Product Marketing Manager, you will develop compelling messaging and feature benefits that resonate with our target customers in the restaurant, hospitality, and retail segments. You will partner closely with cross-functional teams including Product, Marketing, Sales, Sales Enablement and Solution to deliver a successful go-to-market strategy.

    You have a strong background in the B2B SaaS space with deep experience around complex product launches, and the planning and execution of regular release cycles. Your ability to remain strategic while ensuring flawless execution of the plan is critical.

    The Role. . .

    • Lead go-to-market plans that are synced with business & revenue goals and aligned with pipeline generation targets
    • Ensure go-to-market readiness by producing product collateral, case studies, customer videos, website content, and other assets that support campaign and sales enablement efforts
    • Define and evolve product positioning, branding, and messaging in cooperation with product management
    • Develop campaign and content briefs that address
    • o Business objectives
    • o Buyer personas and purchase journey
    • o Customer challenges
    • o Key differentiators
    • o Competitive landscape
    • Maintain expert understanding of target industries including restaurant, hospitality, retail, and other industries reliant on hourly workforce
    • Define and articulate impactful value propositions around Fourth complete offerings
    • Work closely with Sales and Product teams to establish market requirements that inform future product strategy and direction

    The Ideal Candidate. . .

    • Bachelor's degree in marketing, Business, Journalism, or related field required.
    • MUST have strong content creation and copywriting skills
    • 7+ years related work experience in product marketing, preferably in B2B SaaS
    • Roll up your sleeves and fill in gaps when needed
    • Restaurant or Hospitality industry experience, either in operations or technology support, a plus
    • Strong ability to translate and effectively communicate unique technology into customer-relevant value proposition
    • Strong cross-functional and collaborative mindset to represent the buyer's point of view with Marketing, Product, Sales, & Customer Success teams
    • Extremely organized with excellent project management, time management, decision-making, and problem-solving skills

    Fourth Perks: Unlimited PTO, Health, Dental, Vision, 401K match, Charity Days, Parental Leave, Flexible Work Environment, just to name a few...

    Remote employment limited to: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KY, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, & WA

    Our Story

    In July 2019 Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world's largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes—from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company's complete software-as-service (SaaS) solution suite including scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE.

    Fourth is an Equal Opportunity Employer

    All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, color, age, national origin, military status, religion, or disability or any other legally protected status.

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