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    Head of Brand Marketing - New York, United States - 24 Seven Talent

    24 Seven Talent
    24 Seven Talent New York, United States

    2 weeks ago

    24 Seven Talent background
    Description

    Role:

    Our client is a growing health and wellness brand looking for an experienced Head of Brand Marketing to lead their brand strategy and marketing initiatives.

    Responsibilities:

    • Develop and execute the overall brand strategy
    • Execute integrated marketing campaigns to build brand awareness and drive engagement.
    • Partner with creative teams to develop compelling content
    • Develop integrated marketing campaigns across multiple channels, including digital, social media, PR, partnerships, and offline activations.
    • Conduct market research and analysis to identify key insights and opportunities.
    • Manage the brand marketing budget.
    • Maintain strong relationships with external partners, agencies, and vendors.
    • Mentor the brand marketing team, fostering a culture of creativity and collaboration.

    Qualifications:

    • 8+ years of experience in brand marketing
    • DTC experience required**
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