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    Head of Brand Marketing - New York, United States - Rahua Beauty

    Rahua Beauty
    Rahua Beauty New York, United States

    3 weeks ago

    Default job background
    Customer Service / Support
    Description

    Job Description

    Rahua is an innovative, sustainable prestige beauty brand that is actively seeking a seasoned Head of Brand Marketing. We are looking for a strong leader and strategist to drive 360 strategic marketing initiatives and fostering engagement with our target audience. This role will play a pivotal role in driving marketing campaigns across all channels & partners including PR, influencer, out-of-home and social. This includes managing product marketing including messaging to be used across all channels. The ideal candidate will have a deep understanding of the beauty industry and product, a passion for haircare, and a proven track record of driving sales growth and brand awareness through creative and effective marketing campaigns. This marketing lead will be responsible for marketing across a global business: U.S., EU, UK and other regions sold to via distributors. This marketing lead will be managing & owning the budget for marketing and must be able to make strategic decisions based on KPIs and data. They will be managing a team of two full time marketing team members + external partners in PR and influencer relations.

    Key Responsibilities

    Marketing Strategy & Calendar

    • Lead the development of 360-degree marketing campaign strategies for new product launches and existing core heroes in collaboration with social media, influencer, PR, and sales teams for both new product launches and core re-support initiatives.
    • Craft and execute comprehensive marketing strategies aimed at driving sales and fostering brand growth for Rahua products.
    • Collaborate with the CEO and cross-functional teams to implement launch plans, strategic marketing initiatives, and create marketing assets and content.
    • Work closely with teams to ensure the creation of relevant content to support launches.
    • Manage the marketing calendar and ensure cross-channel alignment across retail and dtc channels.
    • Drive the growth of existing product collections and identify key communication opportunities to enhance brand awareness with maximum impact.
    • Drive and contribute to the content creation process with clear feedback and strategic direction.

    Product Launches / Product Marketing

    • Collaborate with cross-functional teams, including product development, sales, and ecomm & digital lead, to maintain consistent messaging and brand coherence.
    • Lead the creation and editing of product concepts, marketing copy, claims, and education materials.
    • Utilize data analysis to guide category strategy, assessing the market potential of new products based on relevant market data.
    • Serve as the primary cross-functional liaison for all new launches, ensuring alignment and clarity of objectives and briefs across teams.
    • Develop and refine brand and product messaging to ensure consistency across all customer touchpoints including retail and DTC

    Reporting & Team:

    • Develop and oversee marketing budgets while monitoring ROI metrics, setting goals and reporting metrics for the marketing team
    • Stay abreast of industry trends and competitor activity, adjusting marketing strategies as necessary to maintain competitiveness.
    • Manage and develop team members, delegating assignments, and supporting career growth.

    Qualifications

    • 7-10 years of experience in beauty or skincare and/or lifestyle brand(s) marketing
    • Proven track record in driving awareness through marketing initiatives
    • Strategic, forward thinking, anticipation of key market trends
    • Strong leader with flexibility and ability to move quickly in a fast-paced environmentX
    • Equal parts analytical and creative
    • Team player, highly collaborative
    • Strong and proactive communication skills

    Benefits & In-office Requirements

    • The anticipated base salary range for this position is $140,000-$170,000 Exact salary depends on several factors such as experience, skills, education, and budget.
    • This role is hybrid, in-office 3 days a week.
    • In addition, Rahua offers a variety of benefits to eligible team members, including health insurance coverage and paid holidays.

    About Rahua

    Created to share the Amazon Rainforest's most potent beauty secrets with the world, Rahua (ra-wa) offers luxurious and efficacious Rainforest Grown Beauty through its hair and body care products. Made with organic, natural, organic and plant-derived ingredients our products are toxin-free, vegan, cruelty-free, gluten-free and highly restorative. We are dedicated to the preservation of the Amazon rainforest and the indigenous people that live there and are privileged to be building this detoxifying, earth-friendly and sustainable business in partnership with women from Amazonian nations.

    We are a growing carbon neutral clean beauty brand dedicated to environmental preservation and high-quality products. Our goal is to preserve the Amazon rainforest, its diverse native cultures, and ancient knowledge — working with native families to gather the Rahua oil we use in our products.

    Featured in Forbes, , and accolades awarded from Allure, ELLE, CEW and more. The company is experiencing substantial growth in this new demanding green/sustainable

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