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    Search Engine Optimization Specialist - Philadelphia, United States - TransPerfect

    TransPerfect
    TransPerfect Philadelphia, United States

    2 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and data-driven strategies to existing and prospective clients. They build strong client relationships by providing sound strategic guidance, ensuring excellence in delivery and reporting tangible results.

    They have a good understanding and hands-on experience in all areas of search engine optimization (SEO) and are pivotal to the successful planning and execution of international SEO strategies for our clients: from short-term projects to ongoing engagements, always helping them boost their online presence and reach a wider international audience through organic search.

    The SEO Specialist is strategic and data-driven, commercially-minded and client-focused. They find it easy to explain SEO concepts and strategy to clients and colleagues. They possess excellent cross-cultural communication, organization and time management skills to successfully manage client stakeholders and internal teams, while always focusing on quality, performance, profitability and growth. They are expected to grow their account management and strategy skills while also being hands-on in delivering digital marketing projects.

    This position reports to the Digital Marketing Strategist and assists with strategic account growth, while being responsible for strategy definition, on-going performance optimization and key performance indicator (KPI)/return on investment (ROI) reporting.

    DESCRIPTION

    Develop and execute comprehensive SEO strategies aligned with client KPIs, ensuring a clear and effective approach to meeting specific goals and targets

    Plan and manage SEO-related tasks in accordance with the overall strategy, coordinating closely with relevant teams to ensure timely and effective implementation

    Ensure that all client deliverables are executed and implemented in line with the strategy, providing ongoing support and guidance to ensure optimal results

    Monitor and evaluate the success of SEO strategies, making necessary adjustments to align with client expectations and industry best practices, and reporting on performance and insights

    Work alongside Sales and the wider Client Services team to help sell international SEO services to both existing and prospective clients by contributing to client pitches and strategic proposals

    Mentor and aid junior team members in both client services and production departments

    Lead research and strategy (audits, competitor analyses, keyword research, content gap analyses) and present findings and recommendations confidently to senior colleagues and clients

    Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed

    Own performance monitoring and reporting of assigned accounts: work with team members to set up performance monitoring dashboards and deliver monthly performance reports with insights and recommendations

    Continuously research and select the best tools and templates to support our SEO offering and incorporate those into existing workflows and processes

    Keep up to date on SEO trends, technologies and market leaders, and share this knowledge with colleagues and clients

    Work with external contractors/freelancers as required

    Complete all other tasks that are deemed appropriate for this role and assigned by the

    manager/supervisor

    REQUIRED SKILLS

    Superior written and spoken communication skills in English

    Independent, self-motivated, results-oriented and dynamic with careful attention to detail

    Exceptional problem solving and critical thinking skills

    Ability to work effectively under pressure to meet tight deadlines and challenging goals

    Demonstrate an ability to: multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of service

    Willingness to travel to offsite client or sales meetings

    Confident making strategic recommendations, and comfortable in client calls, meetings and presentations

    Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

    REQUIRED EXPERIENCE AND QUALIFICATIONS

    Minimum Bachelor's Degree or its equivalent

    Minimum 4 years of experience in SEO

    Confident with coordinating internal teams, competent giving feedback and having difficult conversations with colleagues and clients

    Confident making strategic recommendations and competent in client calls, meetings and presentations

    Experience auditing websites, performing keyword research and competitor analyses to determine the best strategic approach to improve SEO performance

    Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture)

    DESIRED SKILLS AND EXPERIENCE

    Knowledge of a second language

    Knowledge of MS Project

    Experience in digital copywriting and conversion optimization

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