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    Digital Marketing Manager - Utica, United States - Tidal Basin Group

    Tidal Basin Group
    Tidal Basin Group Utica, United States

    2 weeks ago

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    Description
    NY Digital Marketing Manager needed for Tidal Basin Group in Utica, NY.

    Pay range is $85,000 - $110,000 per year.

    Shift:
    Monday - Friday, 8:00AM - 5:00PM.

    Job Duties and Responsibilities:

    • Content Marketing and SEO
    • Create, edit, and manage content for blogs, social media accounts, newsletters, podcasts, videos, and other digital media channels.
    -Support the generation of SEO content by optimizing articles and content using tools like Semrush and Yoast. -Email Marketing -Develop, execute, and manage email marketing campaigns through writing, editing, and staging newsletters, drip campaigns, and other email initiatives. -Social Media -Manage all social media accounts by creating and publishing content, replying to comments/messages, and increasing engagement. One of the key performance metrics will be the increase in engagement that the candidate brings to our social channels. -Implement and manage promoted social posts and paid ad campaigns on strategic social media channels like LinkedIn. -Increase website traffic and improve search rankings with SEO, optimize target keywords in existing articles, and build backlinks through strategic outreach. -Assist with website administration, development, and content management, including: -Regularly update and add new content to the Tidal Basin website and other associated entity microsites. -Ensure content is SEO optimized and aligns with our evolving messaging. -Build new landing pages using existing WordPress templates and/or design new microsites using other site-builder tools. -Support external client website build initiatives as needed. -Perform competitive and market research for benchmarking and conduct ongoing competitive and market analysis to improve all digital programs. -Provide regular reports on the performance of digital platforms, utilizing data analytics from GA4 and other sources to inform future strategies and campaigns. -Coordinate and assist with digital vendor management. -Assist with budget development, spending reviews, and management.

    Required Skills and Abilities:

    • Strong understanding of Search Engine Optimization SEO and SEM principles.
    -Experience with keyword research tools and familiarity with the latest SEO trends and algorithm updates. -Proficiency in email marketing platforms and understanding of email marketing strategies. -Experience with marketing automation campaigns and personalizing content to different audience segments. -Skilled in creating compelling content that engages and converts. -Experience with Adobe Creative Suite for creating basic graphics, videos, and interactive content. -Basic understanding of web development principles and experience managing websites. -Proficiency in HTML and CSS and familiarity with web development tools and platforms (WordPress, Webflow, etc.) -Strong analytical skills and experience with web analytics tools. -Ability to interpret data and identify trends. -Experience preparing reports, presentations, and dashboards communicating campaign performance, insights, and recommendations. -Outstanding interpersonal and communication skills, capable of effectively communicating across diverse audiences. -Ability to craft compelling content that resonates with the target audience. -Understanding and ability to diagnose and promptly report issues needing escalation. -Interact effectively with all levels of management and staff. -Some travel may be required for meetings or events. -The estimated travel commitment is 5-10%.

    Required Education and Experience:

    • Bachelors Degree in Marketing, Communications, Business, or equivalent combination of training and/or certifications and experience.
    -Minimum of 3-5 years of digital marketing and communications experience in the professional services industry and/or marketing agency


    To Apply:
    #J-18808-Ljbffr
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