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Georgia Marketing Manager - Macon, United States - Fine Fettle
Description
Come Join Our Fine Fettle FamilyAbout the Company:
We are Fine Fettle, and we are growing to bring important medication to the patients of Georgia. We would love to hear from you
Fettle is a locally owned, multi-state cannabis company that is expanding into Georgia in 2023 Our mission is to create comfort in cannabis by providing a superior, customized cannabis experience and great products to help enable customers and patients to realize cannabis' full potential to improve their lives.
Fine Fettle was given a Notice of Intent to Award a license in Georgia, which allows Fine Fettle to produce low-THC oil for patients to obtain from licensed dispensaries.
Our state of the art 118,000 square foot cultivation, processing, and manufacturing facility in Macon-Bibb County is currently under construction and will be an industry standard facility in the country.
We also plan to open five dispensaries around Georgia later this year, with the opportunity to build more as patients of Georgia expand.
About the Role:
The Georgia Marketing Manager plays a pivotal role in the regional marketing strategy, coordination, and execution for Fine Fettle.
As a regional expert understands the unique marketing needs and nuances of their designated state-and collaboratively plans, develops, and implements tailored strategies to drive growth, customer engagement, and brand awareness.
What You'll Do:
Customer Acquisition:
Take charge of customer acquisition initiatives and associated metrics. Manage Events, Partnerships, and Sponsorships to foster community engagement and generate leads. Identify new opportunities to reach Georgians through various channels, including paid, digital, out-of-home (OOH), and earned media.
Community Representation:
Ensure Fine Fettle is well-represented among relevant groups and organizations in Georgia. Forge relationships with organizations and explore collaboration avenues that benefit Georgians through the Medical Cannabis Program. This includes, but is not limited to, patient groups, advocate groups, physician (MD or DO) groups, and more.
Voice of the Consumer:
Act as the internal voice for Georgia consumers.
Provide monthly listening reports to Corporate Marketing and the Georgia Team, keeping them informed about consumer feedback and market trends.
B2B Marketing:
Oversee B2B marketing initiatives and craft "client journeys" for Physicians and Pharmacies. Collaborate with the Sales team to develop wholesale programs and supporting materials for Pharmacy clients. Identify opportunities to drive success in both sell-in and sell-through strategies.
Retail
Collaboration:
Partner with the Retail team to devise promotional programs and in-store activations tailored to meet state and store-specific sales
goals. Regularly visit Fine Fettle dispensaries to ensure merchandising and service elements align with brand standards.
Corporate Marketing
Collaboration:
Collaborate with the Corporate Marketing team to develop and execute marketing campaigns. Work with corporate team
members for social media management, content calendar planning, and systems/platform management to track success.
State-Specific Campaigns:
Lead the development and execution of state specific campaigns, including but not limited to New Store Openings, Patient Registration, and Promotions.
3rd
Party Agency Management:
Select and manage third-party agencies to complete project-specific Statements of Work (SOWs) when location or capacity constraints hinder the in-house corporate marketing team from providing services.
Compliance and Reporting:
Ensure that Georgia marketing efforts comply with GMCC rules, obtaining proper approvals before distribution or activation. Track key performance indicators (KPIs) for Georgia Marketing, such as Leads, New Customers, Conversion Rates, etc. Oversee the creation and distribution of a monthly Marketing Metrics Report and 'Listening and Insights Report'. Completes assessments following each campaign or initiative led by the GA Marketing team.
Budget Management:
Manage the Georgia Marketing budget and actively participate in the Annual Operating Plan (AOP) process.
Who You Are:
You have a proven track record developing and executing successful marketing strategies.
With hands-on experience in state-specific marketing, you possess a nuanced understanding of cannabis markets.
You have exceptional communication and interpersonal skills.
Your strong analytical and financial skills empower you to measure success effectively, manage budgets, and make data-driven decisions.
You thrive in a fast-paced environment and are able to manage multiple projects with tight deadlines.
Collaboration is in your DNA, and you enjoy working with diverse teams to bring ideas to life.
You are adaptable and open to feedback, using it to continuously refine your designs.
Skills/Qualifications:
Bachelor's Degree in Marketing, Business, or a related field; Master's Degree preferred.
Minimum of 5 years of marketing experience, with at least 3 years in a regional or state-specific role.
Proven success in developing and executing multi-faceted marketing strategies in the cannabis industry.
Strong understanding of market dynamics and consumer behavior within the cannabis industry.
Exceptional leadership qualities, with experience managing teams directly or indirectly.
Ability to work collaboratively across different departments and effectively communicate with various stakeholders.
Located in Georgia, preferably the Atlanta area.
Must be willing to travel regionally as the job requires.
Proficiency in using Asana or similar project management software is a plus.
Familiarity with OKRs and their application in driving project success is a plus Critical Competencies:
Strategic Thinking:
Demonstrated ability to develop state-specific marketing strategies that align with overall company objectives.
Collaboration:
Strong interpersonal skills and a knack for building positive relationships across teams to ensure alignment and effective execution of marketing plans.
Team Leadership:
Skilled in directly managing Field Marketing Associates, fostering a culture of open communication, and supporting the team's growth and performance.
Project Management:
Exceptional organizational skills with the ability to manage multiple projects with tight deadlines effectively.
Communication:
Strong written and verbal communication skills, capable of conveying complex information in a straightforward, compelling manner to a variety of stakeholders.
Financial Oversight:
Experience in budget planning and management, with a focus on delivering high-impact projects within budget constraints.
Analytical Skills:
Strong ability to analyze data to track performance, identify trends, and inform future strategies.
Adaptability:
Ability to respond quickly to changing priorities and market conditions, while maintaining a high standard of work.
Americans With Disabilities Statement:
Must be able to perform all essential functions of this position with reasonable accommodation. If you need accommodation during the application and/or hiring process, please reach out to our HR representative.
EEO Statement:
We are an Equal Opportunity Employer.
Our goal is to be a diverse workforce that is representative, at all job levels, of the communities we serve.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veterans' status, and will not be discriminated against on the basis of disability or any other applicable legally protected characteristic.
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