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    Sr. Manager, Product Communication - Santa Monica, United States - Red Bull

    Red Bull
    Red Bull Santa Monica, United States

    1 week ago

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    Description

    Company Description


    The Senior Manager of Product Communication will help identify opportunities to increase product relevance and trust among internal and external stakeholders through product communication programs and educational tools.

    You will work across the business with On-Premise & Off-Premise sales, distribution, marketing and Red Bull Media House to drive key initiatives forward and remove any product-related barriers.

    You will help to build advocacy among key thought leaders including:
    Sports, Lifestyle, Fitness Wellness opinion leaders, retail dietitians, account-based decision-makers (i.e. beverage buyers), regional trade partners, sport / event organizations and many more.


    You will work with the Regulatory and Science Team, however it will remain the responsibility of the Regulatory and Science team to address regulatory and governmental bodies.

    The Senior Manager of Product Communication will support all sales and distribution channels by driving product education efforts and by addressing any product questions from external stakeholders in a credible way.

    You will also support both National and Regional opportunities as an expert reference for communicating the benefits in Red Bull's products in a credible way.

    You will also be the main liaison to the Global Product Expert Program.


    Job Description

    LEAD PRODUCT COMMUNICATION TEAM STRATEGY FOR THE US

    Lead the development and evolution of this program to ensure that all activities pay into our annual business planning goals, specifically integrating product messaging into occasion campaigns, product launches, advertising assets, paid search, point of sale, owned digital channels, e-commerce pages, and student marketeer messaging

    Define KPIs that align with annual business plans to make activities both actionable and trackable


    OVERCOME BARRIERS TO LISTINGS AND PREVENTING DELISTINGS

    Drive the national strategy of growing reach by defusing product-related concerns across all channels and playgrounds, including off premise, on premise, e-commerce outlets as well as key strategic "non-traditional outlets" - such as in fitness studios/gyms, universities, and sports clubs as well as in the on premise, particularly day-time outlets

    Help prevent delistings where customers are concerned because of product or ingredient misperceptions


    NETWORK MANAGEMENT AND DEVELOPMENT

    Identify and develop relationships with 3rd party opinion leaders who could add value to the program in collaboration with SOL team, Regulatory & Science Team, as well as sports or other marketing & sales departments concerned

    Attend conferences relevant to the health/wellness/fitness/sports and product marketing landscape to stay current and understand what other brands are doing in this space


    Serve as the primary contact for retailer dietitians, with a strong focus on building relationships with this community at our key accounts.

    Partner closely with sales to identify opportunities to drive this influence

    Integrate product seeding with influencer groups/conferences where credible and track success


    SUPPORT PRODUCT TRAINING AND COMMUNICATIONS INITIATIVES

    Work on product-related topics with all departments, specifically the national department leads, to drive product understanding and relevance internally (internal presentations, support, etc.) and externally

    Work with cross-functional marketing teams in our regions to integrate national and regional opportunities, streamlining where possible

    Be the point person for education across the organization regarding new competitor products on the market

    Manage product trainings with sampling teams, new athletes, and employees

    Be the point of contact for creating compliant and engaging ingredient content on retailer e-commerce platforms


    PLANNING, REPORTING, AND MANAGEMENT

    Manage customization of key messaging for specific stakeholders using our global library existing 3rd party product brochures and liaise with the global team in cases where specific new support/argumentation/facts & figures are needed

    Report on learnings from all meetings with key stakeholders

    Collaborate with global counterparts to exchange learnings, best practices

    Maintain collaboration and dialogue with the international team as well as Regulatory & Science around potential topics that require their expertise


    PEOPLE MANAGEMENT

    Manage, coach, and develop direct report

    Give direct report guidance on day-to-day responsibilities and execution of work

    Ensure accountability for direct report's deliverables to team and cross-functional partners

    Performance management, inclusive of giving constructive feedback and written reviews as necessary


    Qualifications

    7 years experience in a related industry: Food/Beverage, Supplements, sports/fitness, lifestyle, Communications, Sales/support

    A degree in Nutrition Science, Sports Science, or related Studies preferred

    Substantial Presentation/Negotiation Skills

    High standard of integrity with a passion for the brand and commitment to Red Bull values

    An entrepreneurial 'can-do' attitude facilitated by continuous learning and application of appropriate 'best practices'

    Ability to focus and follow through on priorities and deliver quality results

    Relatable and intuitive - can blend charm while delivering fact-based information

    Navigating peer-reviewed research databases and interpreting peer-reviewed information


    Additional Information


    The base salary range for this position is $136,895 to $151,304 + cash incentives Actual salary offer may vary based on work experience.

    The base pay range is subject to change and may be modified in the future.


    Our current Benefits include:
    Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

    Red Bull North America, Inc.

    is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

    We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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