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    Multi-channel Product Marketing Manager - Philadelphia, United States - Integral Molecular

    Integral Molecular
    Integral Molecular Philadelphia, United States

    1 month ago

    Default job background
    Full time
    Description
    Multi-channel Product Marketing Manager (Job ID# Are you excited about coordinating and executing marketing campaigns? Are you motivated by collaborative work to align tactics with product strategy and vision? You will be the end-to-end orchestrator of campaign activities that drive product demand and lead generation. You will bring teams together across the company to understand the product vision, develop and execute marketing tactics based on the product strategy, and use analytics to measure success and refine marketing approaches. We envision this as a mid-level role with the opportunity for personal and professional growth.

    If you are eager to make a difference and be part of an organization that values your enterprising spirit, we welcome you to join our marketing team. Integral Molecular is a stable 20-year-old company with the innovation and energy of a startup. We are proud to be a company that values its people, with an inclusive culture where employees feel valued and belong.

    What you will gain from working at Integral Molecular:
    • Make an impact. Your skills are valued here and will enable world-changing products, services, and technologies in biomedical research to impact human health (no experience in the industry needed).
    • Define your career pathway. Whether you're seeking growth, a stable work-life balance, or flexibility, our culture supports you first. Because when you succeed, your team succeeds, and the company succeeds.
    • Work and thrive in a friendly, fun, and supportive environment in the heart of Philadelphia's biotech ecosystem with a flexible, hybrid schedule.

    What you will do at Integral Molecular:
    • Stakeholder engagement, collaboration, and coordination: Work closely with key stakeholders (Product Managers, commercial strategy team, sales, and marketing professionals, company leadership) to ensure their perspectives are integrated into all aspects of a comprehensive marketing plan.
    • Project management: Manage and prioritize workflows involving overlapping timelines and various stakeholders for multiple product lines. Oversee the marketing budget, annual goals, marketing calendar, and analytics reporting.
    • Lead with data: Define metrics to assess campaign success from a project's outset. Create measurement strategies that are iterative, data-driven, and enable refinement of campaign tactics based on real-time insights. Use tools like Google Analytics, HubSpot, and SEMRush to capture and leverage data to enhance campaign performance.
    • Stay up to date on industry trends and opportunities, and promote best practices across the company.

    The ideal candidate will have:
    • Hands-on experience within a company's in-house marketing team.
    • Bachelor's or Master's degree with an understanding of how to implement multi-channel marketing campaigns.
    • The ability to act as a bridge between the marketing team and key company stakeholders while nurturing team growth and development.
    • Experience collaborating with stakeholders, managing projects, and organizing teams.
    • Experience marketing B2B or technology-based products is a plus but not required.
    • Familiarity with science or scientific communications is a plus but not required.
    • Location flexibility: Residents in the following states—PA, DE, NJ, NY—are welcome, with potential for hybrid work.

    If you find this position appealing, please submit a resume, portfolio, and cover letter that outlines your interest in our company, experience, and salary expectations.
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