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    eCommerce Marketing Manager - Philadelphia, United States - HHM Hotels

    HHM Hotels
    HHM Hotels Philadelphia, United States

    4 weeks ago

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    Description

    Opportunity:
    eCommerce & Digital Marketing Manager


    The Marketing Manager is responsible for the day-to-day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio.


    Responsibilities

    Your Focus


    • Manage and drive overall digital marketing strategies including search engine optimization (SEO), email marketing, search engine marketing (SEM), and social media (social presence, reputation, social organic content, and paid advertising).
    • Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department.
    • Digital assets (photography, 3D tours, and video) and content management.
    • Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
    • Direct, support, deploy and measure monthly email marketing deployments.
    • Facilitate and align all hotel branding with current branding guidelines and initiatives.
    • Lead and assist in the project life cycle through requirements gathering, design, development, testing, and launch.
    • Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
    • Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
    • Provide eCommerce and digital marketing communication, education, and training.
    • Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
    • Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
    • Constantly update job knowledge by participating in educational opportunities (conferences, workshops, and industry events), reading professional publications, and maintaining a network of industry players.

    Qualifications

    Your Skills & Background


    • 2 years of Internet Marketing or eCommerce experience in the hospitality/travel industry or related field.
    • Associate or Bachelor's Degree in Marketing, Hospitality, or Hospitality Marketing a plus.
    • Experience with Marriott, Hilton, and/or IHG marketing programs and systems is a plus.
    • Strong project management skills are required.
    • Strong understanding of traditional and online marketing tactics and strategies.
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