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    Marketing Analytics Manager - Philadelphia, United States - The Encima Group Inc

    The Encima Group Inc
    The Encima Group Inc Philadelphia, United States

    11 hours ago

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    Description
    Marketing Analytics Manager

    The Encima Group is recruiting for a Marketing Analytics Manager. The successful candidate will:
    • Lead Analytics Strategy for both HCP and Consumer Initiatives.
    • Work with Brand Management and other key stake holders to understand goals, objectives and lead analytics efforts.
    • Work with agency and other external partners to streamline and coordinate analytics efforts.
    • Identify, develop and implement analytics best practices.
    • Coordinate and lead analytics presentations.
    • Create pro-forma analyses for proposed campaigns
    Required Experience
    • Experience managing marketing analytics in thepharmaceutical industry.
    • Experience analyzing digital media, offline media, relationship management programs and coupon campaigns.
    • Experience coordinating and analyzing APLD (PLA) data.
    • Agency and client side experience preferred.


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