Digital Marketing Director - Lincolnwood, United States - Home Care Powered by AUAF

Home Care Powered by AUAF Lincolnwood, United States

3 weeks ago

Customer Service / Support

Description

About Our Company

Home Care Powered by AUAF is a fast growing, non-profit organization providing non-medical, in-home services for over 25 years. Our mission is to provide quality, in-home service that will allow seniors to live comfortably and independently in the familiarity of their own home.

About the Position

Are you innovative and passionate about current trends and creating digital marketing campaigns? Home Care Powered by AUAF is looking to hire a Digital Marketing Director to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, this individual will manage Home Care Powered by AUAF's social media, follow with brainstorming and creating content for all digital communications.

Objectives of this role

Plan, execute, and manage all digital marketing for Home Care Powered by AUAF, including SEO, SEM, email marketing, and social media
Establish and execute a digital marketing strategy to distribute content
Work with and manage a team of writers, marketers, and other stakeholders to maintain Home Care Powered by AUAF's digital presence
Maintain consistent brand messaging across all social channels
Identify, analyze, and measure trends and content to assess how well it's performing and optimize user experience
Create and maintain an editorial calendar to deliver targeted content

Responsibilities

Create and manage content for social media, emails, and other forms of digital communication
Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
Develop and monitor campaign budgets
Stay up to date on the latest social media trends, and implement them in Home Care Powered by AUAF marketing campaigns

Skills and qualifications

Social media savvy, with a passion for staying on top of trends
Strong sense of creativity, imagination, and innovation
Excellent interpersonal skills, with the ability to collaborate with other departments
In-depth knowledge of various social media platforms and best practices
Ability to analyze consumer metrics, reports, and trends
Strong project management and managerial skills

Preferred Requirements

5 years of experience in Marketing or related field
College degree in Marketing or related field
Experience with SEO and SEM strategy and keyword research
Understanding of website analytics tools, such as Google Analytics

AUAF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law. We are committed to providing access, equal opportunity, and reasonable accommodations for people with disabilities.

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