- Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE
- Family building benefits include fertility coverage and adoption/surrogacy assistance.
- 401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.
- Paid time off, including in support of volunteer and parental leave needs.
- Educational and training opportunities through company programs along with tuition assistance and student debt support.
- Learn more about our benefits here
- Effectively manage all brands within the Americas business units, and deploy the brands through integrated marketing & content strategies to support the portfolio of brands as assigned
- Coordinate with enterprise, internal and external communications, and marketing functions to facilitate effective and integrated brand building and management techniques
- Measure and track the impact of initiatives on the brands and recommend strategies to enhance the overall value and health of each brand
- Collaborate with Strategic Campaign Managers to deliver branded campaigns and content. Measure and report performance of all brand marketing initiatives, including paid media, PR, and social media and assess against goals (ROI and KPIs)
- Bachelor's degree in marketing, communications, public relations, journalism or related field.
- 10+ years' experience in a B2B and/or B2C marketing or brand role
- 7+ years experience with creative campaign planning, media planning and advertising strategy, social media marketing, and brand activation
- Excellent verbal and written communication skills. Ability to present complex concepts to a wide variety of audiences
- Excellent analytical, time-management, and project management skills with ability to supervise multiple projects
- Strong relationship building skills with the ability to influence/inspire (highly collaborative across a variety of function and with external partners).
- Extreme attention to detail and ability to handle multiple projects at once
- Ability to think critically, and establish go-forward plans aligned to business objectives, while preserving brand integrity
- Results-oriented, self-driven & internally motivated
- Strong financial management skills
- Growth mindset with a bias to action and passion for excellence
- Strong business acumen with an ability to translate business objectives into actionable marketing & content strategies
- Brand Strategy & Management for both B2B and B2C brands
- Strong relationship building skills with the ability to influence/inspire (highly collaborative across a variety of function and with external partners)
- Excellent verbal, communication and presentation skills
- Analytical skills to leverage data & insights to ensure successful development, deployment, and ongoing management of brand & content initiatives
- Desire to continuously seek improvement in existing processes and procedures
- Strategic thinker with proven ability to deliver measurable results
- Desire to continuously seek improvement in existing processes and procedures
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Sr. Brand - Davidson, United States - Trane Technologies
Description
At Trane TechnologiesTM and through our businesses including Trane and Thermo King, we create innovative climate solutions for buildings, homes, and transportation that challenge what's possible for a sustainable world. We're a team that dares to look at the world's challenges and see impactful possibilities. We believe in a better future when we uplift others and enable our people to thrive at work and at home. We boldly go.Job Summary:
The Senior Brand & Content Marketing Manager is a critical leadership role in the Americas Brand & Content Marketing team focused on leading brand and content marketing for our Trane brand, with oversight of other brands in the Americas portfolio. This role will be responsible for driving collaboration with multiple internal marketing teams to deliver integrated content strategies aligned with our customers' journeys, and leverage strategic initiatives to grow brand awareness, preference, and intent to purchase. This role requires a high level of emotional intelligence and effective communication to facilitate the success of campaigns and initiatives.
Thrive at work and at home:
Base Compensation Range is $140,000 - $190,000. Total compensation for this role also will include an incentive plan. Disclaimer: This base salary range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed.
We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.