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    Product Marketing Director - Charlotte, United States - Euromoney Institutional Invest

    Euromoney Institutional Invest
    Euromoney Institutional Invest Charlotte, United States

    6 days ago

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    Description


    Altrata is looking for smart, energetic, highly motivated and self-driven people to help us build and manage the next generation of our products.

    This Product Marketing Director role will work directly with the CIO to drive data-backed product marketing strategies that take our emerging products to market with greater impact and planned improvement cycles.

    The ideal candidate will be a fast-learner and self-starter, who is eager to join a face-paced Product team, focused on delivering against our ambitious 2024/25 goals.

    The role is currently proposed to cover a fixed term of 18 months, with the option to hire full-time if the fixed-term is a mutual success.

    What will you do?Join a high-performing team of product marketing managers and product ownersDefine and deliver on the overall product marketing strategy to drive greater awareness, strong product adoption, and impact revenue growth/retainmentCollaborate with cross-functional teams such as, commercial teams, operations, data, technology and marketing teams, to develop and implement GTM strategiesOwn responsibilities surrounding product positioning, messaging, and value propositionOversee product launch plans, collateral, and sales enablement tools Drive product-led usage growth via dynamic product adoption strategiesMonitor industry trends and competitive intelligence to inform product marketing strategies and identify growth opportunitiesPartner with Demand Generation teams to establish integrated marketing campaigns that drive growth and adoptionProduce product-related content, content, visuals, marketing collateral, and presentations to support commercial initiativesWho you are5+ years of experience in product marketing role (enterprise software experience preferred).You have excellent communication skills, with a desire to tackle complex problemsExperience marketing software or web applications in the B2B space is a must.

    Experience marketing integrations (CRM, API, Data Feed) is ideal.
    Understand how technology/data teams work.

    Exceptional copy writing skillsExperience setting vision and directionA unique blend of business and technical savvy, a big-picture vision, and the drive to make that vision a reality.

    Motivated by the desire to constantly learn in a changing environment and actively contribute to a dynamic team structure.
    Comfortable using Microsoft Office tools, Adobe, Jira, Salesforce is a plusAbout AltrataAltrata is a global leader in people intelligence.

    It includes more than 100 million profiles on wealthy individuals around the world and more than 12 million profiles on senior decision makers, board members and c-suite leaders.

    Altrata provides intelligence on the people who are most impactful to our clients' success.

    Advanced integration solutions allow deeper insights and access to billions of connections helping clients close more deals, manage risk, and identify up and coming talent quickly.

    Our data is actionable, accurate, and comprehensive.

    Powered by a global team of more than 400 researchers who are committed to maintaining millions of profiles and changing data points, so you can effectively engage and make meaningful, lasting connections.


    AltrataTM is comprised of five distinct offerings:
    BoardEx, Boardroom Insiders, RelSci, WealthEngine, and Wealth-X.

    Altrata is actively committed to promoting, fostering, and nurturing a diverse and inclusive environment, and all applicants will receive equal consideration regardless of race, sex, religion, color, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    We recognize that these types of statements appear often in job descriptions. At Altrata, we really and truly mean it.


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