- Lead a team in planning, execution and measurement of marketing data assets across multiple channels, including email, social media, and digital advertising
- Collaborate with cross-functional teams, including finance, product, and analytic infrastructure teams to develop data sharing and syncing to communicate overall business results
- Design, implement, and analyze new data products and processes that enable continuously optimized campaign performance and efficiency
- Ensuring that resources are allocated effectively to achieve business goals
- Build analytical capabilities and manage modeling, forecasting, reporting, and data distribution tools and processes
- Manage and motivate a team of analytic professionals, providing guidance, support and coaching to ensure that each team member is able to reach their full potential
- Advise more experienced leadership and executive management on issues with high, critical impact on the success of the company
- Stay current on industry trends and best practices in marketing, leveraging this knowledge to drive innovation and continuously improve campaign performance
- 8+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 4+ years of management experience
- Previous experience leading data/analytics teams in Banking or Financial Services
- Demonstrated marketing experience with production data
- Advanced degree in a quantitative field
- Proven experience leading a team and driving results through marketing campaigns
- Strong analytical skills, with experience using data and insights to inform marketing decisions
- Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
- Demonstrated experience with statistical testing and performance optimization
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Ability to travel up to 10% of the time
- This position offers a hybrid work schedule
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Marketing Analytics Director - Charlotte, United States - Wells Fargo
Description
About this role:
Wells Fargo is seeking a talented and experienced Analytics Director to lead our Data Enablement Team within Marketing Sciences. As the chosen candidate, you will play a pivotal role in shaping the architecture and delivery of data products, enabling a deeper understanding and optimization of marketing campaigns across Consumer and Small Business segments.
Your responsibilities will include spearheading the development of core analytic data products, enhancing existing information, and facilitating the smooth transition of data to centralized production teams. Additionally, you will lead a team that offers strategic consulting and data guidance to marketing analysts and LOB partners, covering an array of consumer and small business products across various owned and paid channels.
If you're passionate about leveraging data to drive impactful marketing strategies and thrive in a collaborative team environment, this role could be the perfect fit for you. Join Wells Fargo in this dynamic position and make a significant impact on the future of marketing analytics
Learn more about our career areas and lines of business at .
In this role, you will:
Required Qualifications:
Desired Qualifications:
Job Expectations:
Job posting may come down early due to volume of applicants.
This position is not eligible for Visa sponsorship.
Posting End Date:
21 Jun 2024
*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Company: WELLS FARGO BANK
Req Number: R-374431
Updated: Wed Jun 12 02:50:44 UTC 2024
Location: CHARLOTTE,North Carolina
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