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Coral Gables

    Marketing Manager - Coral Gables, United States - Life Time Fitness

    Life Time Fitness
    Life Time Fitness Coral Gables, United States

    1 week ago

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    Description


    What We're Doing to Help Keep You Safe : Life Time has always been dedicated to delivering a healthy way of life to our communities, and we want you to know that we have a healthy, safe and clean environment for you to work.

    From a carefully phased approach to reopening, to enhanced cleaning protocols and social distancing, together we can make the club experience safe for all.



    Job Description

    Position Summary


    The Marketing Manager - Life Time Events role has a uniquely exciting opportunity to participate in the ongoing development and growth of the Life Time Event brands, with a primary focus on Life Time's Miami running events.

    This position works in close collaboration with division leadership and the corporate marketing team to identify opportunities that increase engagement among past participants, perspective registrants, Life Time members, sponsors, community organizations and cause marketing partners.

    This role directly contributes to the financial success of the Life Time Media and Events division and supports Life Times corporate mission as the nations premier healthy lifestyle brand.

    Job Duties/Responsibilities

    Supports Marketing Director with short and long range, strategic marketing and business development objectives
    Manages the brand of major domestic running events, taking ownership of brand voice and improving brand recognition
    Sources, secures and executes designated marketing tactics within specific budget parameters through email, social, digital, direct mail, grassroots and OOH channels
    Manages workflow between marketing team and external vendors, including graphic designers, digital media and public relations agencies
    Administers periodic website, social media, digital campaign and grassroots audits to ensure proper registration growth and objectives are met
    Administers periodic qualitative and quantitative market analysis (surveys, focus groups, demographic analytics, etc.) and presents findings to senior staff
    Drafts new marketing plans upon end of season, adjusting for past tactical performances
    Coordinates and supports grassroots marketing efforts in event markets as needed, including Life Time club activities and local partners
    Coordinates procurement processes, including event finisher medals, apparel/merchandise and related item
    Assists with local public relations and community teams/resources as needed
    Executes alongside Event Operations with various race weekend event setup/teardown needs and aids the Sponsorship/Media team with various sponsor activation projects

    Minimum Required Qualifications

    Must be passionate about events, and well-versed in endurance sports
    Demonstrates positive energy to effectively represent brand both internally and externally
    Must have strong computer skills in Word, Excel, Outlook, and PowerPoint, as well as basic experience in Adobe CS (Illustrator, Photoshop, InDesign) and have great adaptability on new software systems
    Must have intimate working knowledge of Facebook, Twitter, Instagram and YouTube


    Education:
    Bachelors Degree in business/related field

    Years of Experience:

    5+ years prior Direct to Consumer marketing experience
    3+ years prior event or brand marketing experience including event production and operations a plus

    Licenses / Certifications / Registrations:
    n/a

    Life Time is a place for everyone.

    As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.

    #J-18808-Ljbffr
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