Content Marketing Manager - Coral Gables, United States - Allvue Systems

Description

About Allvue

We are Allvue Systems, the leading provider of software solutions for the Private Capital and Credit markets.

Whether a client wants an end-to-end technology suite, or independently focused modules, Allvue helps eliminate the boundaries between systems, information, and people.

We're looking for ambitious, smart, and creative individuals to join our team and help our clients achieve their goals. Working at Allvue Systems means working with pioneers in the fintech industry.

Our efforts are powered by innovative thinking and a desire to build adaptable financial software solutions that help our clients achieve even more.

With our common goals of growth and innovation, whether you're collaborating on a cutting-edge project or connecting over shared interests at an office happy hour, the passion is contagious.

We want all of our team members to be open, accessible, curious and always learning. As a team, we take initiative, own outcomes, and have passion for what we do.

With these pillars at the center of what we do, we strive for continuous improvement, excellent partnership and exceptional results.

Come be a part of the team that's revolutionizing the alternative investment industry. Define your own future with Allvue Systems

Job Summary

Allvue is on the lookout for a Content Marketing Manager who will be instrumental in crafting inbound strategy and supporting outbound goals to meet revenue targets.

This role reports directly to the Head of Marketing and is central to Allvue's accelerated growth.

You will be responsible for a mix of content and solutions marketing to drive conversion optimization, aimed at attracting and engaging a targeted audience to generate organic growth.

You will forge strong alliances with sales, customer experience, and marketing teams to develop and deliver campaigns and programs that support Allvue revenue and customer retention goals.

This role is tailored for leaders who embody an ownership mentality, enjoy creating full-funnel content, are comfortable with organic search and social, empathize with clients and buyers, and like to roll up their sleeves.

You are a dynamic individual ready to take initiative, innovate, and be resourceful with hands-on execution. This role is both strategic planning and tactical execution, requiring both high-level conceptual thinking and attention to detail.

Responsibilities

Content marketing

Support the development and execution of the content marketing strategy and collaborate with cross-functional teams to identify content needs across channels
Position the company as a leader while supporting the creation of compelling content and thought leadership assets like data-driven reports, whitepapers, blogs, newsletters, and videos to help drive demand gen efforts
Develop effective targeting, messaging and positioning, and communicate that messaging and positioning to all internal and external audiences

Inbound marketing

Help manage the company website, blog, and social media platforms
Conduct keyword research and implement SEO best practices to improve organic visibility and drive targeted traffic to the website
Manage relationships with outside related vendors (PR, Web Development, Digital), including monitoring quality and effectiveness

Solutions marketing

Collaborate with the product marketing and growth team members to develop solution-specific marketing programs to the different personas
Collaborate with product management and sales to bring competitive solutions to market
Support field readiness through the development and delivery of sales assets, e.g. data sheets, presentations, and demo scripts for our customers and prospects

Requirements

5+ year track record of B2B SaaS marketing
Exceptional writing and editing skills with the ability to simplify complex topics for a diverse audience
Proven ability to both set content marketing strategy and create content that generates measurable awareness and demand
Creative mindset with a strategic approach to content development
Strong project management and organizational skills to execute multiple workstreams concurrently
Data driven and ROI-focused with knowledge of funnel and pipeline metrics
SEO and social media experience with a proven track record is a plus
Skilled with PCs and Microsoft Office software including Word, Excel, PowerPoint, and Outlook
Experience with WordPress, Adobe, Canva, SEMrush (or similar tools), Google Analytics, Salesforce, HubSpot is beneficial
5+ years in enterprise B2B SaaS marketing with experience in content marketing, PR/communications, solutions marketing, and product marketing supporting campaigns and programs of scale (e.g., over $50M in annual revenue)
Industry experience in financial services and/or highly regulated industries preferred (e.g. alternative investments, private equity, venture capital, banking, wealth management, and insurance)

Global experience required:
proven ability to work closely with a distributed team

Education/Certifications

Bachelor's degree, preferably in Marketing, Communications, Journalism, Finance, Business, or a related field; Master's degree is a plus.

What We Offer

Health Coverage options along with other voluntary benefits
Enterprise Udemy membership with access to thousands of personal and professional development courses
401K with Company match up to 4% or Employee Pension plan
Competitive pay and year-end bonus potential
Flexible PTO
Charitable Donation matching, along with Volunteer and Voting PTO
Numerous team building activities to promote collaboration in a fun and fast-paced work environment

EEOC Statement

Allvue Systems provides equal employment opportunities (EEO) for all employees and applicants for employment.

We recognize the real value of bringing people together from diverse backgrounds, experiences and perspectives - we don't just accept difference, we celebrate and support it.

We are committed to advancing these efforts through our strategies to hire, promote, create and support a diverse and inclusive environment throughout our workforce and workplace.

It is our policy to prohibit discrimination and harassment of any type without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

In addition, Allvue will provide reasonable accommodations for qualified individuals with disabilities.
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