- Construction of local Branding &Communication system and strategy: responsible for building up local Branding& Communication system in line with North America. Discern features and characteristics of the industry, identify needs of end-user and distribution partners, deliver NA annual branding & communication plans.
- Coordination and execution of sales and marketing activities: deliver branding proposition and product solutions, participate in innovation planning and implementation, establish reasonable impact assessment.
- Content Marketing: integrate internal and external communication resources, plan and execute various campaigns. Ensure communication effect through social media and official website channels, digital advertisement and other mediums and implementations.
- Communication materials: integrate and output marketing materials related to local NA promotion.
- Bachelor's degree or above, over 3 years of brand marketing full case promotion experience in veterinary medical devices industry.
- Full professional to native/bilingual proficiency English, English can be used as promotional text language.
- Sensitive market insight and product perception, strong information mining ability.
- Experience in project management and strong execution skills.
- Accept domestic and international travelling.
- Willing to grow with Mindray Animal Medical. Being optimistic, upright, proactive in work, willing to accept challenges.
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Branding & Marketing Supervisor - New Jersey, United States - Mindray Animal Medical
Description
Position: Brand Marketing Specialist
Location: Mahwah office, New Jersey
What you will be responsible for:
Who we are looking for: