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Director of Marketing - Franklin, United States - Dynisco Europe GmbH
Description
** Director of Marketing & Customer Experience**
**Job Category****:** Sales/Marketing **Requisition Number****:** DIREC012085 Showing 1 location **Job Details**
**Description**
***Dynisco has a mandatory COVID-19 vaccination policy in place and requires all visitors, candidates and employees to present proof of vaccination prior to entering facility***
Dynisco, a wholly owned subsidiary of Roper Technologies, is a global leader in innovative applications of high precision, sensor-based technology and critical insight solutions that improve process safety and performance for the plastics, oil & gas markets. The company serves a diverse group of customers throughout the world and with more than 6 decades of commitment to helping customers, Dynisco provides the tools and services for the polymer industry allowing customers a window into the process. The information Dynisco provides allows our ?customers to keep their process consistent regardless of their global locations. Dyniscos diverse portfolio of sensing and polymer test equipment delivers some of the most accurate information available in the market for the measurement of polymer rheology, pressure, and temperature. Over the next 5 years, Dynisco will be aggressively expanding its business and is seeking top-level talent to join our growing team. Dynisco () is committed to helping companies power a circular economy through operational efficiency improvement and the increased use of recycled material in their production processes. Come help us and some of the biggest names in plastic production shape the future of sustainability in the plastics industry.
Dynisco is headquartered in Franklin, Massachusetts, with facilities in Tonawanda New York, Heilbronn, Germany and Malaysia. Dynisco will not pay to relocate. We are an EOE M/F/D/V employer.
The Director of Marketing & Customer Experience is responsible for developing and executing marketing strategies to educate, engage, and assist prospects through the buyers journey. This high-profile position will work in conjunction with Sales, Sales Strategy, Operations, Product Development, Service, and Marketing teams to develop and implement robust buyer journey marketing strategies to ensure we are targeting the right prospects, at the right time, with the right messaging, across a variety of different channels, including email, social, in-product, web, direct mail, partner channels, etc. The role will focus on driving additional business from prospective and current clients, engaging the client base, using data driven techniques and research to maximize prospect experience to support sales.
The Director of Marketing & Customer Experience role requires an engaging self-starter with strong creativity, a passion for the customer and data, and the ability to execute in a dynamic environment. The ideal candidate will be a high-energy marketer who strives for innovation and results-oriented outcomes. The individual needs to be self-directed and able to handle multiple tasks, delegate responsibility through a matrixed team and prioritize with a professional, can-do attitude.
**Essential Job Functions and Accountabilities:**
Excellent communication and interpersonal skills
Ability to navigate ambiguity and determine high impact plans and results
Create and drive an overall Buyer Journey strategy for our prospects and customers, matching the appropriate message with the relevant step in the buyer's journey
Ability to acquire, analyze, and distribute key trends in the market including size, opportunity, and market share. In addition, be able to utilize this data to make key decision on how best to market our solutions to these prospects.
Plan and execute multi-channel/multi-touch direct marketing engagement programs consisting of email, in-product, SMS, social, digital as well as and other traditional marketing tactics
Support Sales team in their critical efforts to expand revenue opportunities within existing clients
Develop a culture of testing and optimization
Work closely with internal partners to develop appropriate content to engage prospects
Work closely with CRM partners to develop journeys to reach prospects and captivate them
Develop reporting and analysis and cadence to understand the effectiveness of strategies with clear ROIs on the initiatives.
**Educational and Experience Qualifications:**
MBA preferred with a technical undergraduate degree a plus
Minimum of 10 years of related experience in marketing technical products with 5 years experience supervisory or management experience
Expert understanding of customer journeys; how to build, how to execute
Results-oriented; high sense of urgency and energy
Strategic thinker with broad perspective and, at the same time, demonstrates an acute attention to detail and ability to execute flawlessly
Demonstrated ability in building and leading programs in B2B environments
Strong relationship management skills when working with cross functional groups
Expert Digital marketing skills and experience
**Other Qualifications:**
Ability to influence and gain the support of a diverse and demanding sales organization
Ability to travel up to 30%
**Qualifications**
**Skills**
**Behaviors**
**:**
**Motivations**
**:**
**Education**
**Required**
Bachelors or better in Engineering or related field.
**Preferred**
Masters or better in Business Administration.
**Experience**
**Required**
**5 years:** Supervisory or management experience
**10 years:** Marketing technical products
**Licenses & Certifications**
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR c)
