Associate Director, Digital Marketing - Franklin, United States - Sony Music Entertainment US

Description

Associate Director, Digital Marketing | Provident Entertainment

Are you a worship music enthusiast with a passion for growing the digital presence of faith-based music in the Contemporary Christian, Gospel, Hip-Hop Urban, and Worship genres?
As

Associate Director, Digital Marketing , you will play a key role in leading the strategy and implementation of digital marketing campaigns to help our artists deliver music to their fans.

Your role will ensure discovery and consumption of Provident Entertainment artists' music and content through digital marketing platforms.

This position requires interaction with members of senior management and other high-level internal and external contacts – including artist and manager teams.

This position is based in our Franklin, TN office.

What you'll do:
Develop, create, manage and execute digital marketing campaigns and strategies to connect to artist branding strategy
Identify and evaluate innovation, new technology, consumer trends, and new models of engagement, to increase music streaming
Track, analyze and utilize campaign, social data, and consumer behavior online, to help optimize digital marketing efforts
Serve as label expert on search engine optimization (SEO) best practices across all search engines, and to optimize SEO for label artists and web properties
Monitor and evaluate strategy on a consistent basis to ensure plans and objectives are met
Partner with various internal teams to leverage online communities, run sweeps, build CRM lists, and study analytics to ensure informed marketing decisions are being made
Push content to top tier music, genre specific, lifestyle, and social media sites to reach more consumers
Articulate digital marketing strategy and recommendations in meetings and proposals
Partner with the Digital team on the strategy and maintenance of Provident Entertainment's branded websites, email campaigns, and social media (Provident Entertainment / RCA Inspiration / Provident Label Group)

Who you are:
A digital marketing aficionado with at least 5 years of marketing experience, preferably in the entertainment space (experience in a large, complex organization preferred)
A self-starter with previous social media experience with brand and a demonstrated understanding of digital music space trends
A creative team member with a strong understanding and passion for digital innovation and an ability to suggest and implement new systems for increased efficiency and accuracy
demonstrated experience and understanding of the current marketing landscape and digital platforms
An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management and large groups
A thoughtful, organized and results-oriented professional
A focused team player with strong organizational and communication skills, as well as the ability to multi-task, problem solve and prioritize tasks
A deadline focused worker with the ability to balance multiple priority tasks simultaneously and ability to maintain composure and effectiveness under pressure and changing conditions

What we give you:
You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork

Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work.

Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
We invest in your professional growth & development
Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

Are you legally authorized to work in the United States?

• Will you now or in the future require sponsorship for an employment visa?
• Are you willing & able to work from our Franklin, TN office?
• Have you been previously employed at Sony Music Entertainment?
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For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Sony Music Entertainment US's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S.

military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S.

military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.

military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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