Jobs
>
San Mateo

    Manager - Customer Marketing - San Mateo, United States - Freshworks

    Freshworks
    Freshworks San Mateo, United States

    2 weeks ago

    Default job background
    Description
    Company Description

    Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companiesfrom startups to public companies - that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

    Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

    Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

    Job Description

    Please note: This role will be based in San Mateo, CA and requires an in-office presence.

    Freshworks is looking for a Senior Manager - Customer Marketing to be responsible for developing and executing marketing campaigns aimed at driving customer expansion around the globe. You will play a critical role in ensuring that our existing customers continue to derive value from our products while identifying opportunities for cross-selling.
    • Manage team of three responsible for regional (North America, Europe, APMEA) customer campaign execution to increase the quality, velocity & volume of Sales Accepted Leads (SALs)
    • Collaborate with sales and product teams to identify opportunities for cross-selling additional Freshworks products and services to existing customers.
    • Utilize data analytics to assess campaign performance, customer behavior, and ROI to continuously optimize marketing strategies.
    • Plan and execute targeted marketing campaigns, email sequences, and content initiatives to engage and nurture existing customers.
    • Develop a content and campaign plan to increase marketing touches for customers and identify a quarterly budget for digital investment, and co-own marketing ROI
    • Collaborate with Product Management to build relevant in-app journeys to improve conversion
    • Partner with Field Marketing to generate warm leads by introducing qualified leads to key field programs and with Digital Marketing and Product Management to build audience pools to retarget engaged audiences on digital channels and email
    • Recommend tactics to target the right audience at the right time through digital ads, email nurtures, and field tactics to move them down the funnel
    • Monitor the health and profile of incoming MQLs, SALs & MQL: SAL conversion rigorously, using a strong analytical focus, and provide recommendations for optimization, and future performance improvements
    • Work closely with cross-functional teams including product, sales, and customer support to ensure alignment in customer growth initiatives
    Qualifications
    • 7-10 years of marketing experience with experience in integrated campaigns, field programs and demand generation
    • Proven experience in customer marketing or growth marketing, preferably in the software or SaaS industry.
    • Deep understanding of the buyer journey, demand-focused content strategy, and its application to demand capture
    • Fluency in marketing analytics to help build audience segments and optimize the performance of paid and non-paid channels
    • Ability to lead in a global, matrixed organization and work cross-functionally
    • Excellent interpersonal and communications skills
    Additional Information

    California Pay Range: $142,300-$231,200 comprising an annual salary and incentive compensation.

    Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

    Freshworks Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

    At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
  • Grammarly, Inc.

    Customer Marketing Manager

    1 week ago

    Grammarly, Inc. San Francisco, United States

    Grammarly is excited to offer a _remote-first hybrid working model_. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub._ · - A ...

  • Notable Health

    Customer Marketing Specialist

    5 days ago

    Notable Health San Mateo, United States

    Notable is the leading intelligent automation company for healthcare. Customers use Notable to drive patient acquisition, retention, and reimbursement, scaling growth without hiring more staff. We don't just make software. · We are on a mission to fix the broken U.S. healthcare s ...

  • Freshworks

    Customer Marketing Specialist

    3 weeks ago

    Freshworks San Mateo, United States

    Company DescriptionFreshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mate ...

  • Notable

    Customer Marketing Specialist

    3 days ago

    Notable San Mateo, United States

    Notable is the leading intelligent automation company for healthcare. Customers use Notable to drive patient acquisition, retention, and reimbursement, scaling growth without hiring more staff. We don't just make software. We are on a mission to fix the broken U.S. healthcare sys ...

  • Notable

    Customer Marketing Specialist

    5 days ago

    Notable San Mateo, United States

    Notable is the leading intelligent automation company for healthcare. Customers use Notable to drive patient acquisition, retention, and reimbursement, scaling growth without hiring more staff. We don't just make software. · We are on a mission to fix the broken U.S. healthcare ...

  • Freshworks

    Customer Marketing Specialist

    2 weeks ago

    Freshworks San Mateo, United States

    Company Description · Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San ...

  • Freshworks

    Manager - Customer Marketing

    3 weeks ago

    Freshworks San Mateo, United States

    Company Description · Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San ...

  • Freshworks

    Customer Marketing Specialist

    3 weeks ago

    Freshworks San Mateo, United States

    Company Description · Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San ...

  • Freshworks

    Manager Customer Marketing

    4 days ago

    Freshworks San Mateo, United States

    Job Description · Please note: This role will be based in Denver, CO and requires an in-office presence. · Freshworks is looking for a Senior Manager - Customer Marketing to be responsible for developing and executing marketing campaigns aimed at driving customer expansion arou ...

  • Freshworks

    Customer Marketing Specialist

    1 week ago

    Freshworks San Mateo, United States

    Job Description · Job DescriptionCompany Description · Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the ...

  • Freshworks

    Manager - Customer Marketing

    2 weeks ago

    Freshworks San Mateo, United States

    Job Description · Job DescriptionCompany Description · Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the ...

  • RingCentral

    Customer Marketing Specialist

    3 weeks ago

    RingCentral Belmont, United States

    At RingCentral, you'll change the way the world works. · RingCentral is the global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction-giving people the freedom to connect powerfully and personally from a ...

  • RingCentral

    Customer Marketing Specialist

    2 weeks ago

    RingCentral Belmont, United States

    At RingCentral, you'll change the way the world works. · RingCentral is the global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction-giving people the freedom to connect powerfully and personally from a ...

  • RingCentral

    Customer Marketing Specialist

    2 weeks ago

    RingCentral Belmont, United States

    At RingCentral, you'll change the way the world works.RingCentral is the global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction-giving people the freedom to connect powerfully and personally from anywh ...

  • RingCentral

    Customer Marketing Specialist

    2 weeks ago

    RingCentral Belmont, United States

    At RingCentral, you'll change the way the world works. · RingCentral is the global leader in cloud-based communications and collaboration software. We are fundamentally changing the nature of human interaction-giving people the freedom to connect powerfully and personally from a ...

  • Quantum Ventures

    Marketing specialist for customer journey management

    1 day ago

    Quantum Ventures Alameda, United States

    As an employee (m/f/d) of R+V Insurance, you have the power to shape the insurance of tomorrow. Our goal is to provide the perfect framework for your talent and passion. We strive to pave the way for innovative insurance solutions and bring our shared values to life. · Let's expl ...

  • Kaiser Permanente

    Account Manager Iv, Multi-state

    3 weeks ago

    Kaiser Permanente San Mateo, United States

    **Job Summary**: · In addition to the responsibilities listed below, this position is also responsible for developing and implementing moderately complex competitive sales and retention strategies for Multi-State accounts; providing a positive experience to customers with Multi-S ...

  • SYSCO

    Sales Representative

    1 week ago

    SYSCO San Mateo, United States Full time

    Company: · US0050 Sysco San Francisco, Inc.Zip Code: · 94538Minimum Years of Experience: · 0-1 YearsEmployment Type: · Full TimeTravel Percentage: · Up to 75%Compensation Range: · $64, $90,400.00The compensation range provided is in compliance with state specific laws. Factors ...

  • SYSCO

    Sales Consultant

    1 week ago

    SYSCO San Mateo, United States Full time

    Company: · US0050 Sysco San Francisco, Inc.Zip Code: · 94538Minimum Years of Experience: · 0-1 YearsEmployment Type: · Full TimeTravel Percentage: · Up to 75%Compensation Range: · $64, $90,400.00The compensation range provided is in compliance with state specific laws. Factors ...

  • SolarSesame Inc.

    Field Marketing Manager

    3 weeks ago

    SolarSesame Inc. San Mateo, United States

    SolarSesame is a premier residential solar provider with offices in multiple states throughout the nation. SolarSesame has hundreds of positive reviews and BBB rating of A. As an engineering, procurement, and construction company we pride ourselves in managing the entire solar pr ...