- Develop and maintain our customer reference program to identify, engage, and nurture satisfied customers willing to serve as references for marketing and sales activities (1:1 and 1:many sales conversations, identifying speakers, AR/PR requests, and more).
- Grow strong relationships with key customer accounts to identify future opportunities to join Customer Engagement programs (Freshworks Insiders, Community, peer reviews, stories, etc.)
- Work cross-functionally with sales, customer success, product, product marketing, support and marketing to identify potential reference & referral customers across the Freshworks product portfolio
- Partner with the Advocacy lead, content team, and PR in developing customer stories for Latin America; from nurturing and sourcing customers aligned with our priorities, through the creation process, to publication and asset distribution
- Collaborate with the marketing team to incorporate customer references into marketing collateral, pitch decks, web, press releases, and other promotional materials.
- Track and measure the impact of customer reference activities on deal acceleration and report out on success on a quarterly basis
- Support Americas advocacy efforts by tracking SPIFFs, optimizing the regional program, and other related duties
- Bachelor's degree in Marketing, Communications, Business, or related field (preferred).
- 4-5 years of experience in a customer-facing role, such as customer success, account management, or customer marketing & advocacy.
- Excellent communication skills, including the ability to build rapport with customers, conduct interviews, and craft compelling narratives.
- Strong project management and organizational skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Familiarity with CRM systems, marketing automation platforms, and other tools used to manage customer data and marketing content.
- Knowledge of B2B marketing principles and strategies, particularly related to customer advocacy and reference programs
- Creative thinking and problem-solving ability, with a customer-centric mindset and a passion for delivering exceptional customer experiences.
-
Email Marketing Specialist
3 days ago
Gesmat San Francisco, United StatesDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt. · Proin sed libero enim sed faucibus turpis in. Nisi est sit amet facilisis. Venenatis cras s ...
-
Senior Marketing Specialist
2 weeks ago
Sodexo Foster City, United States Full timeUnit Description: Sodexo Corporate Services is seeking a Senior Marketing Specialist for a potential new sale in Foster City California. · The Senior Manager Specialist will be responsible for supporting the look and feel of our cafes they will be the point person for all accou ...
-
Customer Marketing Specialist
21 hours ago
Freshworks San Mateo, United StatesCompany Description · Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San ...
-
Outside Sales And Marketing Specialist
3 weeks ago
LHH San Mateo, United StatesLHH (formally Paladin) has partnered with a leading nonprofit organization is seeking an experienced Senior Outreach Specialist (Outside Sales and Marketing Specialist) with a strong background in sales and relationship management. This role focuses on generating referral leads f ...
-
Marketing Specialist
1 week ago
Bagel Street Cafe Millbrae LLC Millbrae, United StatesMarketing Specialist · Company: Bagel Street Cafe Millbrae LLC · Location: Millbrae, CA · Position Type: Full-time · Experience: Unspecified · Education: Unspecifed · Salary: $57,658 · 30% local travel req'd. Resume to 537 broadway, Millbrae, CA 94030 ...
-
Associate Specialist, Integrated Marketing
2 weeks ago
Sony PlayStation San Mateo, United StatesWhy PlayStation? · PlayStation isn't just the Best Place to Play — it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStat ...
-
Sr. Specialist, Marketing Operations
3 weeks ago
Gilead Sciences San Mateo, United StatesGilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative med Operations, Operation, Market ...
-
Sr. Specialist, Marketing Operations
5 days ago
Gilead Sciences, Inc. Foster City, United States Full timeDescription · Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to preve ...
-
Senior Email Marketing Specialists
1 week ago
Fladger Assoc. Inc. San Mateo, United StatesJob Description · Job Description · Foster City, CA · Contract Duration: 18 months · Rate: Negotiable · Responsibilities: · Excellent employment opportunity for a Senior Email Marketing Specialists in the Foster City, CA area. · Foster City/Onsite/ working Tuesdays and Wedne ...
-
Senior Email Marketing Specialists
1 day ago
Fladger Assoc. Inc. San Mateo, United StatesJob Description · Job DescriptionFoster City, CAContract Duration: 18 monthsRate: NegotiableResponsibilities: · Excellent employment opportunity for a Senior Email Marketing Specialists in the Foster City, CA area. · Foster City/Onsite/ working Tuesdays and Wednesday in the offic ...
-
Campaign Operations Specialist-Marketing
1 week ago
Insight Global Burlingame, United StatesJob Description · Insight Global is looking for a Campaign Specialist with a heavy focus within the operations side of the house. This is a chance to join a growing team for a company focused within the mental health space. This role will collaborate heavily with the Campaign Ma ...
-
Customer Marketing Specialist
3 weeks ago
Notable San Mateo, United StatesNotable is the leading intelligent automation company for healthcare. Customers use Notable to drive patient acquisition, retention, and reimbursement, scaling growth without hiring more staff. We don't just make software. · We are on a mission to fix the broken U.S. healthcare ...
-
Customer Marketing Specialist
2 weeks ago
Notable San Mateo, United StatesNotable is the leading intelligent automation company for healthcare. Customers use Notable to drive patient acquisition, retention, and reimbursement, scaling growth without hiring more staff. We don't just make software. We are on a mission to fix the broken U.S. healthcare sys ...
-
Senior Marketing Specialist
1 week ago
Sodexo Foster City, United States Full timeUnit Description: We are SodexoMagic · In 2006, Sodexo, Inc. joined forces with Magic Johnson Enterprises which resulted in a joint venture called SodexoMagic. By leveraging the power of business entrepreneur and NBA all-star, Earvin "Magic" Johnson's brand with Sodexo's extensi ...
-
Senior Marketing Specialist
2 weeks ago
Sodexo San Mateo, United States PermanentUnit Description: · Sodexo Corporate Services · is seeking a · Senior Marketing · Specialist · for a potential new sale in · Foster City · California. · The Senior Manager Specialist will be responsible for supporting the look and feel of our cafes they will be the point person f ...
-
Marketing Specialist
1 week ago
S J Amoroso Construction Redwood City, United StatesJob Description · Job Description Salary: · Under the direction of the Marketing Manager, the exempt Marketing Specialist will be responsible for the duties summarized below. We are seeking an individual who understands the urgency of getting the job done and done correctly. The ...
-
Marketing Specialist
3 weeks ago
S.J. Amoroso Construction Redwood City, United StatesJob Description · Job DescriptionSalary: · Under the direction of the Marketing Manager, the exempt Marketing Specialist will be responsible for the duties summarized below. We are seeking an individual who understands the urgency of getting the job done and done correctly. The ...
-
Marketing Specialist
1 week ago
AKOOL Sunnyvale, United StatesCompany Description · Akool is a Generative AI platform for personalized visual marketing and advertising. The platform helps marketing creators and innovators build custom, engaging experiences that convert their audience into loyal customers. · Role Description · This is a f ...
-
Marketing Specialist
3 weeks ago
Raphael House of San Francisco San Francisco, United StatesJob Title: Marketing Specialist · Department: Development · Reports to: Director of Development · Summary: · Since 1971, Raphael House has been at the forefront of providing homeless and low-income families in the San Francisco Bay Area the personalized family-centered solutions ...
-
Marketing Specialist
6 days ago
Ma Laboratories San Jose, United States Full timeMarketing Specialist · Full-time · Company Description · For the last four decades, Ma Labs has built an impeccable reputation for being one of the most trusted and reliable computer and IT component distributors in the world. Headquartered in Silicon Valley, and with 8 other h ...
Customer Marketing Specialist - San Mateo, United States - Freshworks
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
Company Description
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
Please note: This role will be based in San Mateo, CA and requires an in-office presence.
Freshworks is seeking a Customer Advocacy Specialist to support our North American and Latin American business. This individual will be responsible for developing and growing our fanbase of raving customers in region that openly share their story and advocate on our behalf. The ideal candidate will have excellent communication skills, a passion for building engaging programs, and a desire to nurture our customers across their journey with Freshworks.
Qualifications
If you are passionate about optimizing customer experiences and driving long-term customer loyalty through lifecycle and retention marketing strategies, we'd love to hear from you.
Additional Information
California Pay Range: $104,200—$169,300 comprising an annual salary and incentive compensation.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
Freshworks Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.