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Senior Manager, Customer Demand Marketing - Fort Wayne, United States - Glassbox Ltd
Description
Senior Manager, Customer Demand MarketingUS - Remote - Marketing - Full-time - Manager
Glassbox is looking for a senior Manager, Customer Demand Marketing, to join our global Marketing team.
We are Glassbox, and our mission is to reveal the insights that empower organizations to deliver exceptional digital customer experiences.
We are growing and have been recognized by G2 as one of 2024's Top 50 Software Companies in the world.
Our customers are the best of the best and include six out of the ten largest global banks, the world's largest hotel chain, the largest healthcare and the largest telecommunications company in the U.S.
Now is the perfect time to come to Glassbox and help us accelerate our global leadership positionIf you are a dynamic, successful, experienced metrics-driven leader, Glassbox might be a great fit.
Will you join us on this journey?
What You Will Do
Develop and scale global customer marketing initiatives, providing additional marketing touchpoints as needed, and serving as the coordinator of region-specific efforts
Drive multi-media customer stories, references, and quotes
Collaborate with Sales and Customer Success teams to develop targeted marketing programs and initiatives that drive customer upsell, expansion, and retention
Collaborate with our Sales, Product Marketing, and C-level leadership to create a library of case studies, testimonials, videos, blogs, webinars, etc.
, showcasing the customer's thought leadership and Glassbox's value and outcomesCollaborate with the global sales and marketing teams to understand customer marketing segmentation strategies and gaps
Coordinate third-party customer validation for product and partnership announcements and manage customer participation in PR and AR opportunities
Utilize data-driven insights to identify and understand customer behavior, preferences, and needs
Monitor and analyze marketing campaign performance metrics and KPIs, providing actionable insights and recommendations for optimization and continuous improvement
Drive innovative customer marketing efforts, always leveraging industry best practices
What You Will Need
7+ years of B2B SaaS experience as a lifecycle, demand, or customer marketing manager
Strong knowledge of customer marketing tactics and best practices
Track record of success in delivering pipeline and revenue outcomes
Strong track record in bootstrapping and scaling customer advocacy and reference programs, particularly in an enterprise context
Demonstrated ability to build and nurture enduring relationships with enterprise customers, from practitioners to leadership/executives
Prior experience working with sales and customer success organizations
Self-starter with the ability to use data and industry insights to make strategic decisions
Outstanding communicator and thinker
Experience with Salesforce and Marketo is a strong plus
Apply for this position
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