cdr fundraising group digital media buyer - Fayetteville, United States - CDR Fundraising Group

CDR Fundraising Group Fayetteville, United States

3 weeks ago

Description

**CDR FUNDRAISING GROUP DIGITAL MEDIA BUYER**

**Description:**

The Digital Media Buyer will buy and execute digital media campaigns for CDRs nonprofit clients. This

position will be responsible for establishing and growing direct-response oriented media plans for our

clients, with an emphasis on programmatic advertising including display, native, and video with a focus

on data analysis to optimize campaigns. The ideal candidate will have extensive hands-on experience

executing each of these campaign types, preferably with lead generation and revenue generation

experience.

**Responsibilities:**

Manages and optimizes paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.

Plans, executes, and optimizes paid search, paid social, display, native and video marketing campaigns.

Traffics campaigns in Search Ads 360 and Campaign Manager ad-servers including the creation of Floodlight tags, and testing.

Completes daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.

Compiles and presents performance reports to assigned clients with oversight from senior team members.

Continuously researches and recommends new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.

Completes quality assurance of digital advertising campaigns prior to launch.

**Skills:**

Wide and deep understanding of paid search, paid social, programmatic media, native, and video, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.

Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.

Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.

Attention to detail and strong organizational skills.

Proficient with Microsoft Word, Excel, and PowerPoint.

Strong written and verbal communication skills.

**Education:**

Bachelors degree or equivalent; degree in marketing or communications preferred but not required

**Experience:**

4+ years of direct, hands-on media buying experience, via direct publishers, and programmatic vendors.

Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.

Understanding of Floodlight tag implementation in Google Tag Manager.

Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.

**To apply:**

Creative Direct Response, Inc., is an equal opportunity employer. All qualified applicants will receive

consideration for employment without regard to sex, gender identity, sexual orientation, race, color,

religion, national origin, disability, protected veteran status, age, or any other characteristic protected

by law.

Interested candidates should submit resume via email to Lisa Behuncik, Human Resources Director,

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