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    Digital Media Manager - Alpharetta, United States - Ashton Woods

    Ashton Woods
    Ashton Woods Alpharetta, United States

    2 weeks ago

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    Description
    Company Overview:

    Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what's possible in homebuilding. Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award-winning brands, Ashton Woods and Starlight Homes. The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design. The Starlight Homes brand builds homes specifically for the first-time homebuyer, offering affordable homes with well-executed designs and quality finishes for buyers looking to make the dream of home ownership a reality. The company's commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated homebuilders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service.

    Headquartered in Atlanta, Georgia, Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Nashville, Orlando, Phoenix, Raleigh, San Antonio and Tampa.

    Position Overview:

    Ashton Woods is looking for an innovative and analytical Digital Media Manager to join our team. Strong candidates should be able to demonstrate a wide degree of creativity and latitude with a keen interest in driving both brand awareness and direct impact to the bottom line via lead generation through a variety of digital channels and creative executions. Top candidates will display natural leadership qualities with fantastic time management and planning skills.

    Note: Hybrid work schedule, with two days in our Alpharetta, GA office.

    Responsibilities:
    • Organizational subject matter expert on all digital media matters.
    • Develop integrated digital marketing strategies with other departments and client teams.
    • Work with in-house and outside agency teams to develop creative impactful messaging that is on brand, and effective for dissemination via search engines, social media, websites, and other distribution channels.
    • Collaborate with field division marketing teams to drive local market media performance.
    • Develop, execute, manage, and report on paid media strategies that support the business goals.
    • Lead strategic media planning sessions and team meetings.
    • Create and execute educational initiatives for the paid media team (e.g., developing internal resources and training sessions).
    • Set media goals and KPIs, and devise strategies to achieve and measure them.
    • Develop test and learn scenarios to continue to innovate and accelerate media performance.
    • Manage budgets and timelines for media campaigns.
    • Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.
    • Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
    • Provide regular media performance reviews, identify insights, trends, and opportunities for improvement.
    • Stay on top of new and emerging industry trends, technologies, and platform advancements.
    Qualifications
    • Bachelor's degree in marketing, or related degree; or equivalent work experience required.
    • At least 3 years' experience with paid media.
    • Experience managing large budgets and campaigns across multiple digital advertising channels (e.g., paid search, paid social, display, retargeting, video).
    • Experience with digital marketing tactics across channels (e.g., search engine marketing, social, email, display).
    • Experience in audience segmentation and targeting, A/B testing, programmatic platforms, and media buys.
    • Experience with Google Analytics, Adobe Analytics, and Google Tag Manager.
    • Experience with bid management and ad serving platforms.
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