Digital Media Manager - Alpharetta, United States - Ashton Woods

    Ashton Woods
    Ashton Woods Alpharetta, United States

    1 month ago

    Show more Collapse job
    Default job background
    Description

    Company Overview:
    Ashton Woods is more than just a home builder.

    From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what's possible in homebuilding.

    Ashton Woods, the #1 private home builder in the United States, markets its homes through its two award-winning brands, Ashton Woods and Starlight Homes.

    The Ashton Woods brand is known for designing thoughtfully curated, inspired homes for people who love design.

    The Starlight Homes brand builds homes specifically for the first-time homebuyer, offering affordable homes with well-executed designs and quality finishes for buyers looking to make the dream of home ownership a reality.

    The company's commitment to innovation and continually evolving to meet the needs of the market is a key reason we are one of the most celebrated homebuilders in the nation, winning hundreds of national and local industry awards in product and community design, architecture, merchandising, sales, marketing, and customer service.


    Headquartered in Atlanta, Georgia, Ashton Woods sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Nashville, Orlando, Phoenix, Raleigh, San Antonio and Tampa.


    Position Overview:
    Ashton Woods is looking for an innovative and analytical Digital Media Manager to join our team.

    Strong candidates should be able to demonstrate a wide degree of creativity and latitude with a keen interest in driving both brand awareness and direct impact to the bottom line via lead generation through a variety of digital channels and creative executions.

    Top candidates will display natural leadership qualities with fantastic time management and planning skills.


    Responsibilities:
    Organizational subject matter expert on all digital media matters.
    Develop integrated digital marketing strategies with other departments and client teams.

    Work with in-house and outside agency teams to develop creative impactful messaging that is on brand, and effective for dissemination via search engines, social media, websites, and other distribution channels.

    Collaborate with field division marketing teams to drive local market media performance.
    Develop, execute, manage, and report on paid media strategies that support the business goals.
    Lead strategic media planning sessions and team meetings.
    Create and execute educational initiatives for the paid media team (e.g., developing internal resources and training sessions).
    Set media goals and KPIs, and devise strategies to achieve and measure them.
    Develop test and learn scenarios to continue to innovate and accelerate media performance.
    Manage budgets and timelines for media campaigns.
    Prepare forecasts and performance reports that monitor key media metrics, quality, and campaign performance.
    Oversee pre-launch and post-buy performance audits and optimization efforts to ensure the integrity and efficiency of the media plans.
    Provide regular media performance reviews, identify insights, trends, and opportunities for improvement.
    Stay on top of new and emerging industry trends, technologies, and platform advancements.
    Qualifications

    Bachelor's degree in marketing, or related degree; or equivalent work experience required.
    At least 3 years' experience with paid media.
    Experience managing large budgets and campaigns across multiple digital advertising channels (e.g., paid search, paid social, display, retargeting, video).
    Experience with digital marketing tactics across channels (e.g., search engine marketing, social, email, display).
    Experience in audience segmentation and targeting, A/B testing, programmatic platforms, and media buys.
    Experience with Google Analytics, Adobe Analytics, and Google Tag Manager.
    Experience with bid management and ad serving platforms.

    #J-18808-Ljbffr

    We have other current jobs related to this field that you can find below

  • Recooty

    Social Media Manager

    2 weeks ago

    Recooty Alpharetta, United States

    Explore the current market trend and audience preferences. · Set social media marketing goals and create strategies for social media posts. · Take care of ROI and prepare proper reports for it. · Develop eye-catching content, compile, edit and publish the content on a regular bas ...

  • Ashton Woods Homes

    Digital Media Manager

    2 weeks ago

    Ashton Woods Homes Alpharetta, United States

    Ashton Woods is more than just a home builder. From the sale of our first home in 1989 to recently being named Builder of the Year by Builder Magazine, our focus has always been on blazing new trails and pushing the boundaries of what's possible in homebuilding. Ashton Woods, the ...

  • Fiserv

    Head of Media and Digital

    6 days ago

    Fiserv Alpharetta, United States

    What does a successful Head of Media and Digital do at Fiserv? · The Head of Media and Digital will be responsible for overseeing all media campaigns, setting, and managing budgets, analyzing data and ensuring the brands message reaches the right audience. You will develop and ex ...

  • Scheduling Institute

    Social Media Coordinator

    1 week ago

    Scheduling Institute Alpharetta, United States

    Job Title: Social Media Coordinator · Company: The Practice Growth Institute · Location: Alpharetta, GA (On-site) · Job Responsibilities: · a results-driven social media and podcast strategies. · and curate engaging content for social media platforms. · in the creation and editin ...

  • Bauble Stockings

    Retail Manager

    6 days ago

    Bauble Stockings Sandy Springs, United States

    We are seeking a highly organized and dynamic Retail Manager to join our team. This role is pivotal in managing and streamlining our order processes, logistics, and overall operations. The ideal candidate will be detail-oriented, proactive, and capable of handling multiple respon ...

  • Connect Social

    Facebook / Google Paid Media Buyer

    1 week ago

    Connect Social Georgia, United States

    NOTE: Applicants who live near Atlanta, GA, will take precedence over others · Title: · Facebook / Google Paid Media Buyer · Company Overview: · Connect Social is a Growth Partner specializing in Acquisition, Retention, and Conversion Rate Optimization(CRO). · Job Description: ...

  • Fiserv

    Head of Communications

    6 days ago

    Fiserv Alpharetta, United States

    What does a successful Head of Communications do at Fiserv? · The Head of Communications will play a critical role in brand building and elevating brand awareness to drive alignment with corporate and external messaging. You will craft compelling narratives that build credibility ...

  • Client of Smith, Scott&Associates

    Senior Marketing Manager

    4 weeks ago

    Client of Smith, Scott&Associates Alpharetta, United States

    Our client is a rapidly growing provider of home services in the Southeast U.S. Based in Atlanta, the company has aggressive plans for expansion, is well capitalized and offers excellent opportunities for professional growth. · In this role, you will report to the VP of Marketing ...

  • FMLS

    Marketing Specialist

    6 days ago

    FMLS Sandy Springs, United States

    Position Summary · The Marketing Specialist plays an integral role in developing and executing marketing plans designed to expand FMLS brand awareness, promote our products, and grow the company strategically. · This position offers a unique opportunity for a creative profession ...

  • Hilton Tax & Wealth Advisors

    Marketing Associate

    1 week ago

    Hilton Tax & Wealth Advisors Alpharetta, United States

    THE POSITION · Hilton Tax & Wealth Advisors, headquartered in Alpharetta, Georgia, has an immediate opening for a Marketing Associate. The Marketing Associate will play a pivotal role in the company's success by supporting various social media and online marketing initiatives, co ...

  • DeKalb County School District

    Library Media Assistant

    1 week ago

    DeKalb County School District Georgia, United States

    Columbia High School is seeking a Library Media Assistant, who utilizes best practices to increase student achievement. The primary responsibility is to implement, deliver and promote high academic expectations to all students. The ideal candidate must work collaboratively with t ...

  • Aquent

    Demand Generation Manager

    3 weeks ago

    Aquent Alpharetta, United States

    Exciting opportunity for a Demand Generation Marketer with ABM experience to revitalize and build a mature account-based go-to-market strategy for our SaaS client. · Reporting to the Director of Demand Generation, the Account Based Marketing Manager (Hybrid) will champion the dev ...

  • Anytime Fitness Alpharetta

    Marketing Lead

    1 week ago

    Anytime Fitness Alpharetta Alpharetta, United States

    Job Summary: · Anytime Fitness in North Georgia market with multiple locations is seeking a dynamic and highly motivated Marketing Lead to join our team. · This part-time, hourly position will focus on creating, implementing, and managing marketing strategies and campaigns to dri ...

  • SourceLab Search

    Performance Specialist

    1 day ago

    SourceLab Search Alpharetta, United States

    Job Description: We are seeking a highly skilled Performance Marketing Specialist with expertise in managing paid search and paid social campaigns. This role will be pivotal in driving digital marketing strategies for our clients, primarily focusing on achieving measurable result ...

  • Corestaff Services

    Sourcing Specialist

    1 week ago

    Corestaff Services Georgia, United States

    Contract position with Corestaff Services · 12 months with possible extension · Hybrid/Remote work schedule M-F · What is MHP? · This Recruiter role is from MHP (which is a Porsche company but completely different from PCNA) MHP is a leading international management and IT consul ...

  • Red Bud Regional Hospital

    Business Development Representative

    4 days ago

    Red Bud Regional Hospital Alpharetta, United States Full time

    ABOUT THE JOB · The role of Business Development Representative requires a motivated individual who can recognize and create opportunities/leads for potential new business. Business Development Representatives will be aligned and work closely with the Field Sales Managers as our ...

  • Koch-Chemie USA

    Marketing Specialist

    4 weeks ago

    Koch-Chemie USA Alpharetta, United States

    Company Description · Koch-Chemie is a global leader in the research, development and manufacturing of high-quality automotive reconditioning and car care products. Koch-Chemie USA is looking for a motivated and goal-oriented Marketing and Communications Specialist. Join our inte ...

  • LocumTenens

    Sr. Manager, Content and Creative

    1 hour ago

    LocumTenens Alpharetta, United States

    The Senior Manager, Content and Creative is responsible for leading the internal content and creative services team in the delivery of persuasive, engaging and memorable creative concepts supporting 's products and services. This role will play a pivotal role in driving our brand ...

  • Fiserv

    SVP, Head of Events

    6 days ago

    Fiserv Alpharetta, United States

    What does a successful SVP, Head of Events do at Fiserv? · You will oversee and manage a series of high-profile, strategic executive events throughout the year and a large number of Trade Shows for the company. You will define and strategize a flawless execution to ensure white-g ...

  • The Clorox Company

    Senior Manager

    6 days ago

    The Clorox Company Alpharetta, United States

    Clorox is the place that's committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #Clo ...