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Lifecycle Marketing Operations Manager - White Plains, United States - Western & Southern Life
Description
Overview:
Gerber Life Insurance Company is
seeking a Lifecycle Marketing Operations Manager.
This role will help to operationalize Lifecycle marketing experiences developed for our customers using customer journeys and leveraging marketing technology (Such as Salesforce).
The ideal candidate will take a customer first mindset to marketing thorughout the lifecycle, and possesses a strong background in marketing operations implementation,data and is adept at segmenting audiences, and understands the full marketing funnel.
You will collaborate cross-functionally to execute engaging campaigns that enhance customer experiences and contribute to the overall success at Gerber Life.
Lifecycle marketing focuses on building and maintaining strong relationships with customers throughout their entire interaction with the Gerber Life brand, from initial awareness to post-purchase engagement.
The Marketing Operations Manager plays a crucial role in ensuring that marketing operations are streamlined, efficient, and aligned with the overall audience led lifecycle marketing strategy.
In this position, you will be responsible for the day-to-day management of marketing activities, including the advancement of email campaign programming, campaigin execution and operations, data maintanence, augmentation and the implemention of new MarOps frameworksResponsibilities:
Lifecycle Campaign Execution and Oversight:
marketing calendar, strategy and content, build and deployment of email campaigns, SMS, display, social as well as the A/B testing, measurement and reporting.
Design content and set-up of customer Lifecycle campaigns alongside our creative team to ensure brand guidelines are followed.
Report and provide recommendations on overall campaign
performance.
Use data to continuously evaluate, measure and optimize the lifecycle marketing programs.
Audience Data Management and Analysis:
Customer Journey Management:
Work in close partnership with the strategy, audience and marketing teams, cross-functional partners, and agencies to ensure project plans are aligned with the strategic goals of the brand and project timelines are met.
Audience Segmentation and Targeting:
Qualifications:
3-5 years experience in marketing production and end-to-end campaign management in a fast-paced data-driven environment.
2-4 years of experience with marketing automation platforms, such as hands on Salesforce experience.
Proven track record of successfully implementing marketing campaigns and initiatives.
Understands how to execute test and learn initiatives, and A/B testing methodology.
Excellent project management skills, including the ability to prioritize and manage multiple projects simultaneously.
Expertise in email best practices, including segmentation, deliverability, copy and design approaches
Solid understanding of digital marketing channels, attribution models, and audience measurement methodologies.
Creative growth mindset with bold ideas and know-how to get things done.
Strong problem-solving abilities and attention to detail.
Ability to work both independently and collaboratively in a cross-functional team environment.
A passion for staying ahead of industry trends and leveraging new technologies and methodologies to drive marketing success and willingness to acquire new skills
Highly organized with an adherence to deadlines and commitments
Work Setting:
This position works in an office setting and remains in a stationary position for long periods of time while working at a desk, on a computer or with other standard office equipment, or while in meetings.
Educational Requirements:
Bachelor's degree in Marketing, Business, or a related field. A Master's degree is preferred.
3-5 years of experience within Insurance or Financial Services industry preferred
Computer Skills and Knowledge of Hardware & Software Required:
Advanced Excel skillsIntermediate/advanced PowerPoint skills
Familiarity with Cognos is a plus
Marketing Salesforce Data Cloud Certification a plus
Familiarlity with Marketing Customer Data Platforms (CDPs), Marketing Automation Platforms, Salesforce Marketing Data Cloud (MDC), etc
Working knowledge of HTML/CSS for email coding
Certifications & Licenses (i.e., Series 6 & 63, CPA, etc.):
NA
Position Demands:
Extended hours required during the peak planning period (fall) or during special/ad hoc projects
Minimal travel (less than 10%)
Note:
Posted Hiring Salary Range:
$123,280-$154,100
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