Judy Olbrych Blog

“Those who tell the stories rule the world.” — Hopi American Indian proverb · Sam is 5 years old. He‘s sitting in a corner of his living room watching an 8-year-old named Ryan pull an alien spaceship out of a giant “surprise egg.” Ryan Kaji is the star of Ryan’s World, a top rank ...

Is your website loafing around … twiddling its thumbs while you do all the work? · Are you telling visitors to sign up for your mailing list while your MailChimp account sits around all lonely, having a pity party? · It’s time to invite more people to your party with a lead magne ...

In Part 1, I shared a marketing rule I learned from one of my mentors, Chris Marlow, for increasing product sales to customers: · If you’re selling Business to Customer (B2C), begin your sales copy with an EMOTIONAL appeal and close with a LOGICAL argument. · For example, when ma ...

Which is more powerful in your sales copy – emotion or logic? · Keep reading for the answer – the first part of a simple marketing rule I learned from Chris Marlow, a coach and mentor whose kindness, encouragement, and wisdom was deeply appreciated by her “crew”… · Tang in Space ...

Shazam! · It’s that magic word again … · Here's Part 1, in case you missed it:  https://www.bebee.com/producer/@judy-olbrych/are-you-using-these-magic-marketing-words · My brother bought the giant collectible edition … when he was about 12 … in a hobby shop tucked away on the ...

What are the magic words of copywriting? What do they do for you? And what precautions should you take when using them? · The family was watching a movie about this word over the recent holiday weekend: · “Shazam!” · (Darn - nothing happened ...) · In the movie, the 14-year-old c ...

You’ve seen her everywhere.  · She leaves her marks on press releases, landing pages, web pages … every place you find a copywriter’s words.  · She’s started countless arguments among writers. · And she magnetizes your sales copy in three itsy bitsy character spaces … · The ellip ...

You’re wearing your finest gown/tuxedo/thneed and the lights go down. · The stage is set, the musicians have tuned, and the performance starts with a · … · Sales Proposition! · Donizetti’s Elixir of Love begins with the beautiful Adina reading the story of Tristan and Isolde, in ...

Has this ever happened to you? · ● You’re out for lunch and see phones on the tables - couples are checking their notifications as they eat · ● You’re walking down the grocery store aisle and hear someone talking to an invisible person - through an earpiece · ● You notice an a ...

Originally published at www.judyolbrych.com. · I stuck close to the elbow of my guide. Claude, an eminent copywriter in his past life, had been assigned to lead me to the perfect headline, and I was in no shape to venture out on my own. · We’d been trudging through the basement a ...

What’s the end of your story? · Last week at the Harrison Opera House, Donizetti gave away the end of his story in the first scene - a HUGE spoiler.  · Here it is again: Tragic Love, Certain Death, and Destruction. · Of course. It was an opera: Lucia di Lammermoor · It's all part ...

It’s not armoured. It’s a ball with a window … · … and a little-known secret of creativity. · If you grew up with macramé and mood rings, you might also remember something very much like it: The Magic 8 Ball. · Invented in the 1950s, this fluid-filled plastic billiard ball contai ...

Are you sophisticated? · How about your copywriting ... and your prospect? And what does that really mean? · Duke Ellington's "Sophisticated Lady," is about adulteration, experience, loss of innocence, and discriminating taste. It's not a happy song (though it's hard not to feel ...

Are you limiting your own recovery from Crohn’s Disease? · I’ve seen patient after patient lose hope because their doctors tell them there’s no hope outside of standard protocol. · Keeping hope alive makes a critical difference in any long-term success. · Thankfully, there are ot ...

“Laugh and the world laughs with you, snore and you sleep alone.” · ― Anthony Burgess · “What hath night to do with sleep?” · ― John Milton, Paradise Lost · Photo by Matt Quinn · Sleep. · It’s the great equalizer. · With it, we become more energetic and creative; immunity soars ...

Who wants more leads? · According to recent marketing statistics from HubSpot, · 63% of marketers say generating traffic and leads is their number one challenge. [1] · After all, the internet is overflowing with so many deliciously tempting possibilities for every reader. Digita ...

Dear Twitter, · Thank you for generously allowing me to use your informative free platform. I’m grateful for real-time breaking news fresh from primary sources, unlimited access to authors and thought leaders whose work I admire, and the ever-flowing fountain of useful and inspir ...

“So What?”  · (the Miles Davis song - not the Pink). · It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz recordings ever.   · I still remember buying the album at the Band Box when I was in high school.  That was practically in Medieval times, when re ...

  · The secret to selling anything is not having a great product, according to best-selling NYT author Harry Browne – although that helps.   · In fact, it’s not any of the following that people often associate with stereotypes of the successful salesman: · Working tirelessly for ...