Judy Olbrych Blog
Williamsburg - Virginia
You have no groups that fit your search
Together Again: Reclaiming the Lost Art of Communication in a Digital World
“Those who tell the stories rule the world.” — Hopi American Indian proverb · Sam is 5 years old. He‘s sitting in a corner of his living room watching an 8-year-old named Ryan pull an alien spaceship out of a giant “surprise egg.” Ryan Kaji is the star of Ryan’s World, a top rank ...
5 min. reading time · 1 like · 3 comments
Judy Olbrych
3 years ago
How to Grow Your Email List With Lead Magnets Readers Want to Share
Is your website loafing around … twiddling its thumbs while you do all the work? · Are you telling visitors to sign up for your mailing list while your MailChimp account sits around all lonely, having a pity party? · It’s time to invite more people to your party with a lead magne ...
4 min. reading time · 0 likes · 1 comment
Judy Olbrych
4 years ago
Unleash your Sales Potential: Simple Marketing Rule – Part 2
In Part 1, I shared a marketing rule I learned from one of my mentors, Chris Marlow, for increasing product sales to customers: · If you’re selling Business to Customer (B2C), begin your sales copy with an EMOTIONAL appeal and close with a LOGICAL argument. · For example, when ma ...
2 min. reading time · 0 likes · 1 comment
Judy Olbrych
4 years ago
Tang in Space: Unlock Response with A Simple Marketing Rule
Which is more powerful in your sales copy – emotion or logic? · Keep reading for the answer – the first part of a simple marketing rule I learned from Chris Marlow, a coach and mentor whose kindness, encouragement, and wisdom was deeply appreciated by her “crew”… · Tang in Space ...
1 min. reading time · 0 likes · 3 comments
Judy Olbrych
4 years ago
Two Ways to Get Response
Shazam! · It’s that magic word again … · Here's Part 1, in case you missed it: https://www.bebee.com/producer/@judy-olbrych/are-you-using-these-magic-marketing-words · My brother bought the giant collectible edition … when he was about 12 … in a hobby shop tucked away on the ...
1 min. reading time · 0 likes · 5 comments
Judy Olbrych
4 years ago
Are You Using These Magic Marketing Words?
What are the magic words of copywriting? What do they do for you? And what precautions should you take when using them? · The family was watching a movie about this word over the recent holiday weekend: · “Shazam!” · (Darn - nothing happened ...) · In the movie, the 14-year-old c ...
2 min. reading time · 0 likes · 6 comments
Judy Olbrych
5 years ago
Want to Sell? Use This Magic Number for Copywriters and Speakers
Oprah, Presidents, and Ancient Romans know this secret of persuasion ... · It makes your words memorable … · It amplifies your message ... · And it makes your sales copy more effective .... · It's the number THREE · ... the minimal number of items in a list · ... a relative ...
2 min. reading time · 0 likes · 4 comments
Judy Olbrych
5 years ago
Meet Ellipsis - the Seducer in Your Sales Copy
You’ve seen her everywhere. · She leaves her marks on press releases, landing pages, web pages … every place you find a copywriter’s words. · She’s started countless arguments among writers. · And she magnetizes your sales copy in three itsy bitsy character spaces … · The ellip ...
2 min. reading time · 0 likes · 1 comment
Judy Olbrych
5 years ago
Your “Elixir of Love” Sales Copy Formula
You’re wearing your finest gown/tuxedo/thneed and the lights go down. · The stage is set, the musicians have tuned, and the performance starts with a · … · Sales Proposition! · Donizetti’s Elixir of Love begins with the beautiful Adina reading the story of Tristan and Isolde, in ...
3 min. reading time · 0 likes · 3 comments
Judy Olbrych
5 years ago
When the Phubber Hits the Road: Reclaiming the Lost Art of Conversation
Has this ever happened to you? · ● You’re out for lunch and see phones on the tables - couples are checking their notifications as they eat · ● You’re walking down the grocery store aisle and hear someone talking to an invisible person - through an earpiece · ● You notice an a ...
3 min. reading time · 0 likes · 2 comments
Judy Olbrych
5 years ago
7 Deadly Headline Sins Every Copywriter Must Avoid
Originally published at www.judyolbrych.com. · I stuck close to the elbow of my guide. Claude, an eminent copywriter in his past life, had been assigned to lead me to the perfect headline, and I was in no shape to venture out on my own. · We’d been trudging through the basement a ...
5 min. reading time · 0 likes · 4 comments
Judy Olbrych
6 years ago
Your Copywriting [Story] Formula For Success
What’s the end of your story? · Last week at the Harrison Opera House, Donizetti gave away the end of his story in the first scene - a HUGE spoiler. · Here it is again: Tragic Love, Certain Death, and Destruction. · Of course. It was an opera: Lucia di Lammermoor · It's all part ...
1 min. reading time · 0 likes · 0 comments
Judy Olbrych
6 years ago
THINK TANK – Boost Your Creativity Now With This Simple Tool
It’s not armoured. It’s a ball with a window … · … and a little-known secret of creativity. · If you grew up with macramé and mood rings, you might also remember something very much like it: The Magic 8 Ball. · Invented in the 1950s, this fluid-filled plastic billiard ball contai ...
3 min. reading time · 0 likes · 0 comments
Judy Olbrych
6 years ago
Savvy Sophistication that Sells
Are you sophisticated? · How about your copywriting ... and your prospect? And what does that really mean? · Duke Ellington's "Sophisticated Lady," is about adulteration, experience, loss of innocence, and discriminating taste. It's not a happy song (though it's hard not to feel ...
4 min. reading time · 0 likes · 1 comment
Judy Olbrych
6 years ago
Is This One Belief Sabotaging Your Recovery from Crohn’s?
Are you limiting your own recovery from Crohn’s Disease? · I’ve seen patient after patient lose hope because their doctors tell them there’s no hope outside of standard protocol. · Keeping hope alive makes a critical difference in any long-term success. · Thankfully, there are ot ...
3 min. reading time · 0 likes · 0 comments
Judy Olbrych
6 years ago
Marie Forleo, Arianna Huffington, and Advice for the House That Never Sleeps
“Laugh and the world laughs with you, snore and you sleep alone.” · ― Anthony Burgess · “What hath night to do with sleep?” · ― John Milton, Paradise Lost · Photo by Matt Quinn · Sleep. · It’s the great equalizer. · With it, we become more energetic and creative; immunity soars ...
3 min. reading time · 0 likes · 1 comment
Judy Olbrych
6 years ago
Generate More Leads With Your Landing Page
Who wants more leads? · According to recent marketing statistics from HubSpot, · 63% of marketers say generating traffic and leads is their number one challenge. [1] · After all, the internet is overflowing with so many deliciously tempting possibilities for every reader. Digita ...
6 min. reading time · 0 likes · 2 comments
Judy Olbrych
6 years ago
“Who to Follow” - A Note to Twitter
Dear Twitter, · Thank you for generously allowing me to use your informative free platform. I’m grateful for real-time breaking news fresh from primary sources, unlimited access to authors and thought leaders whose work I admire, and the ever-flowing fountain of useful and inspir ...
2 min. reading time · 0 likes · 7 comments
Judy Olbrych
6 years ago
“So What?”: Jazz Up Your Benefits
“So What?” · (the Miles Davis song - not the Pink). · It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz recordings ever. · I still remember buying the album at the Band Box when I was in high school. That was practically in Medieval times, when re ...
1 min. reading time · 0 likes · 1 comment
Judy Olbrych
6 years ago
How to Sell Anything You Want
· The secret to selling anything is not having a great product, according to best-selling NYT author Harry Browne – although that helps. · In fact, it’s not any of the following that people often associate with stereotypes of the successful salesman: · Working tirelessly for ...
2 min. reading time · 0 likes · 5 comments
You may be interested in these jobs
-
Ingredient Sales Manager
Found in: Talent US C2 - 4 days ago
Louis Dreyfus Company Wilton, United States PermanentCompany Description Louis Dreyfus Company is a leading merchant and processor of agricultural goods. Our activities span the entire value chain from farm to fork, across a broad range of business lines, we leverage our global reach and extensive asset network to serve our custom ...
-
Medical Director
Found in: Lensa US 4 C2 - 2 days ago
Prisma Health West Columbia, United StatesSouth Carolina Childrens Advocacy Medical Response System - Medical Director · Columbia, SC · The University of South Carolina School of Medicine (USCSOM) is seeking a board - certified child abuse pediatrician to provide programmatic oversight of the SC Childrens Advocacy Med ...
-
Owner Operators
Found in: beBee S2 US - 4 weeks ago
Parkway Transport Austin, TX, United States Full timeWe are looking for Owner Operator drivers like you. Follow the road to your future at Parkway Transport and get to work with the best.Benefits: Pay package – Up to $1.75 CPM · OTR Run: $1.20 base +$.015 premium + $0.71 FSC (subject to change every Monday) =$2.06 CPM · Texas Run: ...