- Develop cohesive marketing plan and strategies that successfully positions platform and product offerings for growth.
- Stay abreast of industry trends, emerging technologies and competitive developments, providing insights and recommendations to inform platform and product roadmap decisions and future marketing strategies.
- Leverage customer satisfaction, win/loss analysis, competitive landscape and industry trends to develop competitive platform and product positioning, messaging and differentiation strategies.
- Collaborate with product management to develop competitive need/gap analysis, align platform/product roadmaps and pricing strategy.
- Collaborate closely with cross-functional teams including product management, sales, and customer success to ensure portfolio alignment and drive product success throughout the lifecycle.
- Create compelling messaging and positioning that effectively communicates the value proposition of our platform and product offerings to various target audiences.
- Oversee the creation of marketing collateral, sales enablement materials, customer case studies, and other content to support demand generation, lead nurturing, and sales conversion efforts.
- Develop and execute go-to-market plans for new product launches, working closely with product management to drive successful product introductions and adoption.
- Track and analyze key performance metrics to assess the effectiveness of marketing campaigns, optimize strategies and drive continuous improvement.
- Manage the hiring, development, and retention of product marketing talent; provide day-to-day leadership and direction to product marketing team.
- Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.
- 15+ years of experience in product marketing roles within platform or product companies, with a proven track record of success in driving product awareness, demand generation, and revenue growth.
- Deep understanding of platform and SaaS business models, market dynamics, and customer needs, with the ability to translate technical features into compelling benefits.
- Strong leadership skills with experience managing and mentoring high-performing marketing teams.
- Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
- Exceptional communication skills, with the ability to articulate complex concepts clearly and effectively to both technical and non-technical audiences.
- Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
- Experience working in fast-paced, dynamic environments with the ability to adapt quickly to changing priorities and market conditions.
- Portfolio marketing
- Product management
- Business unit leaders, industry leaders
- Campaign marketing, digital marketing, content team, demand center
- Corporate communications
- Sales (leaders, first-line managers, direct and indirect sellers, enablement/training, operations)
- Partner marketing
- Legal
- Finance
-
Product Marketer
8 hours ago
ActiveSoft, Inc Atlanta, United StatesYour Construction Expertise Makes the Difference:3+ years of experience in B2B product marketing, specifically within the construction industry. This is non-negotiable. You understand the nuances of the industry, the language, and the pain points. You can translate complex techni ...
-
Product Marketer
1 week ago
ConvertKit Atlanta, United States· ConvertKit is a powerful marketing platform built for creators, by creators. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate ...
-
Product Marketer
2 days ago
ActiveSoft, Inc Atlanta, United StatesJob Description · Job DescriptionYour Construction Expertise Makes the Difference:3+ years of experience in B2B product marketing, specifically within the construction industry. This is non-negotiable. You understand the nuances of the industry, the language, and the pain points. ...
-
Product Marketing Manager
3 weeks ago
West Technology Group Inc Atlanta, United StatesFor this opening we will consider candidates from the following locations: , United States | · TeleVox (a healthcare business line of West Technology Group) is looking for a Product Marketing Manager to join our team TeleVox has partnered with healthcare organizations for 30 yea ...
-
Director, Product Marketing
3 weeks ago
Zelis Healthcare Atlanta, United StatesOverview · Under the newly structured Business Marketing function, Zelis is seeking a Director of Product Marketing - Payments (Provider) to develop and implement product marketing strategies to accelerate Zelis' Payments business and adoption to providers specifically. The idea ...
-
Product Marketing Manager
3 weeks ago
Cinc Inc Atlanta, United StatesProduct Marketing Manager · CINC is the leading provider of web-based real estate marketing and CRM software for top-producing agents, elite real estate teams, and leading mortgage brokers across North America. We are currently seeking a dynamic, highly skilled Product Marketing ...
-
Product Marketing Manager
5 days ago
MRI Software Atlanta, United StatesAs a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting th ...
-
Product Marketing Manager
2 weeks ago
West Technology Group Inc Atlanta, United StatesFor this opening we will consider candidates from the following locations: , United States | · TeleVox · (a healthcare business line of West Technology Group) is looking for a · Product Marketing Manager · to join our team · TeleVox · has partnered with healthcare organizat ...
-
Product Marketing Manager
3 weeks ago
NICE Atlanta, United StatesAt NICE, we don't limit our challenges. We challenge our limits. Constantly. We're relentless. We're ambitious. And we make an impact. Our NICErs bring their A game and spend each day turning it into an A+. And if you're like us, we can offer you the kind of challenge that will l ...
-
Product Marketing Director
3 weeks ago
Coupa Software Atlanta, United StatesCoupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase ef ...
-
Manager, Product Marketing
3 days ago
PRGX Global Atlanta, United StatesSUMMARY: · The Product Marketing Manager plays a pivotal role within the marketing team, spearheading all marketing efforts for their assigned product(s). Reporting to the VP of Marketing, the selected individual deeply understands their target audience's everyday challenges and ...
-
Product Marketing Manager
1 week ago
Wripple Atlanta, United StatesOne of Wripple's clients, a global airlines company, is looking for a Product Marketing Manager to scale their loyalty platform. This role will be responsible for leading go-to-market strategies, product marketing, and integrated campaign development that support their Strategy T ...
-
Product Marketing Manager
3 weeks ago
West Technology Group Inc Atlanta, United StatesFor this opening we will consider candidates from the following locations: , United States | · TeleVox · (a healthcare business line of West Technology Group) is looking for a · Product Marketing Manager · to join our team · TeleVox · has partnered with healthcare organizat ...
-
Product Marketing Manager
8 hours ago
Optiv Atlanta, United StatesThis position can be hired remotely anywhere within the U.S.Optiv is seeking a strategic and collaborative product marketing manager to own the narrative and go to market plans for Optiv services and solutions. Reporting to the VP of Growth Marketing, you will align stakeholders ...
-
Product Marketing Manager
3 weeks ago
Seek Now Atlanta, United StatesFounded in 2012, Seek Now has become one of the fastest growing companies in both the insurance tech and real estate tech spaces by enabling a gig-economy (called our Seeker network) for property inspections and real estate digital twins. In industries generally not known for bei ...
-
Product Marketing Manager
3 weeks ago
OneTrust Atlanta, United StatesStrength in Trust · OneTrust is the trust intelligence cloud platform organizations use to transform trust from an abstract concept into a measurable competitive advantage. Organizations globally use OneTrust to enable the responsible use of data while protecting the privacy rig ...
-
Product Marketing Manager
3 weeks ago
MRI Software Atlanta, United StatesAs a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting th ...
-
Product Marketing Manager
5 days ago
Seek Now Atlanta, United StatesFounded in 2012, Seek Now has become one of the fastest growing companies in both the insurance tech and real estate tech spaces by enabling a gig-economy (called our Seeker network) for property inspections and real estate digital twins. In industries generally not known for bei ...
-
Product Marketing Manager
3 weeks ago
BeyondTrust Atlanta, United StatesBeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio. · Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the i ...
-
Product Marketing Manager
1 week ago
Smarsh Atlanta, United StatesWho are we?Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ c ...
Director of Product Marketing - Atlanta, United States - ZS Associates
Description
ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that's why here your ideas elevate actions, and here you'll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives.Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems-the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about. Learn more
ZS's Corporate Enterprise Functions operate the firm's core internal functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication-whether our customer is a client or another ZS employee.
DIRECTOR, PRODUCT MARKETING
As the director of product marketing, you will play a pivotal role in shaping the go-to-market strategy and messaging for our platform and product offerings. You will work closely with firm leadership, product managers and sales, while leading a team of talented marketers to develop and execute marketing activities that resonate with our target audience, drive demand, and ultimately contribute to the growth and success of ZS.
Roles/Responsibilities:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
Considering applying?
At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact in global healthcare and beyond. We are most interested in finding the best candidate for the job and recognize the value that candidates with all backgrounds, including non-traditional ones, bring. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
To Complete Your Application:
Candidates must possess or be able to obtain work authorization for their intended country of employment.
ZS is committed to providing and maintaining a safe workplace. In order to keep its employees safe, ZS recommends that all its employees and contractors be fully vaccinated against COVID-19. Proof of vaccination can be voluntarily provided upon acceptance of offer of employment.
NO AGENCY CALLS, PLEASE.
Find Out More At:
#LI-CA1