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    Group Vice President, Business Strategy - New York, United States - Razorfish

    Razorfish
    Razorfish New York, United States

    3 weeks ago

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    Job Description

    Please note: Candidates must be prepared to work onsite in the New York office 3 days/week.

    The GVP Business Strategy provides deep insight into factors affecting our clients' digital business and customer experiences. You will be the dedicated strategist to support marketing transformation development activities for a large, global pharmaceutical client. You are a visionary leader who "connects the dots" around business and consumer insights and articulates digital concepts and solutions in a clear and compelling way to clients.

    This highly collaborative role interfaces heavily with internal, cross functional team members as well as VP to C-level client contacts throughout the strategy development and execution process.

    You will lead cross-functional engagement teams across a range of complex project types with multiple components. As the strategy leader on the account, you will also manage the more junior strategists. Across the various marketing transformation streams of work, you will be responsible for research and insights, valuation and business case development, establishing a digital vision, product market fit, organizational design, process optimization, prioritization roadmap development, rationalizing communication channel decisions, future state visualizations, and other items depending on client need.

    Responsibilities :

    [BUSINESS STRATEGY DEVELOPMENT]

  • Perform (or lead a team that performs) market research and analysis.
  • Through customer insights and journey/user development, "fall in love" with the problems facing the client's consumers—lead solutions that solve those problems.
  • Lead large teams to deliver value-accretive business strategy and marketing transformation programs
  • Develop a comprehensive roadmap for defining and executing the marketing transformation strategy, aligning with business objectives and market opportunities.
  • Stay aware of marketing trends and developments in commerce to create thought leadership material
  • Define a digital program's strategic vision and business goals to guide strategy development and execution.
  • Develop prioritized, strategic roadmaps using desirable, viable, feasible framework for innovation and implementation
  • Assess product market fit, risks, and offer risk mitigation insights
  • Consistently evaluate emerging technologies to increase efficiencies and/or customer engagement. An understanding of AI and where it may offer enhancements to the business.
  • Define OKRs & Measure client KPIs
  • Create strategic and financial models to articulate business value
  • Build complex business cases and ROI models
  • Summarize findings and package in a way that supports a clear and compelling story

    • [ENGAGEMENT MANAGEMENT]

  • Lead digital strategy engagements with a strong focus on business analysis, strategic and financial modeling, differentiated digital experiences, key digital capabilities and/or road mapping
  • Engage with clients to identify key strategic challenge(s) as well as digital business and marketing needs to be addressed; evaluate scope of strategic engagement
  • Work cross-functionally with other strategy colleagues, client partners, discipline leads, and other internal partners
  • Present strategy output and recommendations to clients and internal stakeholders
  • Lead strategic review of solution development; provide clear and timely feedback to ensure experiences, technology and marketing solutions are delivered on-strategy
  • Lead or participate in project post-mortems; capture key learnings and develop case studies as appropriate

    • [MULTI-CHANNEL AND CONSUMER EXPERIENCE VISION]

  • Considering the problems facing the organization and/or it's consumers, provide assessment and vision of the ideal 'consumer experience' by defining key capabilities that differentiate clients and meet consumer needs. Align to tech capabilities and business viability.
  • Define cross-channel implications and opportunities

    • [CLIENT ENGAGEMENT & BUSINESS DEVELOPMENT]

  • Advise clients (VP- to C-level) on strategic considerations and best practices for building effective digital organizations
  • Support business development efforts with research, structure, smart thinking, and big ideas
  • Work with Client Partners to generate demand and sell-thru for strategic services
  • Build and manage strong working relationships with decision-makers of the client organization and become a trusted advisor
  • Proactively seek opportunities to deepen client relationships and "elevate the conversation" within client organizations
  • Create RFP responses and proposals, and take a leadership role in pitching new business
  • Develop thought leadership pieces for publication and/or business development
  • Remain informed and current on relevant news, best practices, and trends within the digital marketing environment

    • [PEOPLE & TEAM MANAGEMENT]

  • Build strategy team expertise by mentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.
  • Proactively work to improve process for strategy engagements and team workflow
  • Partner with senior account leadership to support client decision-making

    • Qualifications

  • 15+ years of strategy experience for consumer-driven businesses within consulting or agency environments, as a guide
  • Cross-trained product strategist who can work successfully across Brand, Commerce, CRM, and Media engagements
  • Expertise in digital product innovation and implementation, digital strategy, digital technology capabilities and partner knowledge
  • Proven experience leading product strategy and digital roadmap projects in a complex business and marketing environment
  • Self-starter with an entrepreneurial spirit, vision, and leadership to help facilitate change within a team and client's organization
  • Strong understanding of user research, user-centered design principles and online consumer behavior
  • Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to clients and prospective clients from VP to C-level
  • Ability to quickly join the client leadership team and immediately add value
  • Must possess a rigorous analytical approach as well as abstract problem-solving skills (get to the answer via both "inspiration" and "perspiration")
  • Strong interpersonal skills as team leader and team player with experience managing and training other consultants
  • Must have a "change agent" attitude; constantly pushing us and our clients to new innovations, opportunities, approaches, ideas, and perspectives—all with an outcome-based mindset
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