- Plan and execute all digital marketing, including SEO/SEM and display advertising campaigns.
- Design, build, and maintain our social media presence with the assistance of the social media specialist.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Determine conversion points and optimize user funnels.
- Manage the CRM database and train staff on the proper usage of CRM.
- Manage website updates (plug-ins, landing page creation, blog posting, etc.).
- Collect, monitor, and analyze data using KPIs (Click-through rate, conversion rate, cost-per-lead, and cost-per-booked-move).
- Suggest ways to increase customer acquisition, demand generation, and revenue.
- Implement/manage marketing automation software and other tech stacks.
- Collaborate with agencies and other vendor partners.
- Proven proficiency in customer relationship management (HubSpot preferred), database management, and Microsoft Office (Email, PowerPoint, Excel, and Word). Intermediate or higher-level skills required.
- Proven strong project management, organizational, and decision-making skills.
- Strong attention to detail.
- Analytical minded to determine ROI and demand generation trends.
- Results-oriented individual who thrives in a fast-paced environment, manages details, and ensures projects are completed on time.
- Must be self-motivated and have proven success as an individual contributor and a track record of strong teamwork and collaboration.
- Ability to work cohesively in a team environment.
- Demonstrable experience leading and managing SEO/SEM, marketing database, social media, and/or display advertising campaigns.
- Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate testing
- Solid knowledge of website analytics tools (G4, Hotjar, Mouseflow, PowerBI)
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in digital marketing and measurement
- Bachelor's or other four-year degree; preferred degree in marketing or related field.
- Proven working experience in digital marketing.
-
Marketing Manager
2 weeks ago
Healthy Companies International Arlington, United StatesCoordinate and manage the release of globally renown psychologist and businessman's New York Times best-selling author's new book - DETACH: Ditch **Your Baggage to Live a More Fulfilling Life, (April, 2025)** · - Assist in managing new website · - Build major social presence on L ...
-
Marketing Manager
3 days ago
Bloomberg BNA Arlington, United StatesWe're looking for a marketing strategist to join our team of dynamic marketers. Work alongside business leaders to understand business objectives then implement marketing strategies that support revenue growth. You will work with Marketing partners to build and design, then lead ...
-
Marketing Manager
4 days ago
Thea Arlington, United States**ABOUT THEA** · We're a well-funded, rapidly growing startup on a mission to provide world-class AI-based learning for all students and educators. Our brand promise to learners is "Tell Thea about the test, and we'll do the rest." Thea adapts seamlessly and effortlessly to any c ...
-
Market Manager Assistant
3 days ago
NovaWorks Solutions Cross Roads, United StatesLocation: 79576 Weil am Rhein | Contract type: Full-time, permanent | Job ID: 828915 · What you'll be doing with us: · As a leader, you want to take on responsibility and contribute to a culture of respectful leadership? Then support the store management in our REWE market with a ...
-
Manager, Communications and Marketing
3 weeks ago
CADCA Alexandria, United States**Title**: Manager, Communications and Marketing · **Department**: Communications and Marketing · **Reports to**: Director, Communications and Marketing · **Employment Status**: Full-time, exempt · **Location**: 500 Montgomery Street, Suite 400, Alexandria, VA 22314 · **About CAD ...
-
Event Marketing Manager
3 days ago
The Home Doctor Falls Church, United StatesThe **Home Show/Event Manager** is responsible for coordinating all of the moving parts involved in ensuring events go smoothly. Duties include booking, payment, staffing, setting up, and breaking down the events/shows. They plan and coordinate all the details before the event an ...
-
Shopper Marketing Manager
3 weeks ago
Nestlé USA Arlington, United StatesShopper Marketing Manager - Arlington, VA or Solon, OH · - Foods people love. Brands people trust. And a career that nourishes your future like no other.- If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one ...
-
Marketing Manager
2 weeks ago
Sprezzatura Management Consulting Washington, United States**Marketing Manager - Federal Contractor, Veterans Administration Support** · **Department of Veterans Affairs (Contingent Position)** · **Position Description**: · **Key Responsibilities**: · **Marketing Strategy Development and Execution** · - Develop marketing plans that align ...
-
Marketing Manager
2 weeks ago
Unfold Hospitality Washington, United States**Marketing Manager | Unfold Hospitality - The Square** · **About The Square** · The Square is a culinary collective serving and celebrating DC. Through food and drink, we foster community and creative leaders. Our collective includes a dynamic lineup of talented cooks and crafts ...
-
Marketing Manager
3 weeks ago
Kaizo Health Washington, United States**Join Our Team as a Marketing Manager** · **About Us**: · We're a leading chiropractic and rehabilitation practice serving the vibrant communities of the DC area. Committed to excellence, we provide exceptional care and foster strong partnerships with our patients and referral s ...
-
Marketing Manager
2 weeks ago
GFI Soccer Academy Spring, United StatesResponsibilities: · - **Brand Strategy Development**:Develop and execute marketing and branding strategies. Identifying the brands target market, understand the competitive landscape, setting brand standards and positioning the brand effectively in the sports industry. · - **Mark ...
-
Marketing Manager
3 weeks ago
Nuix Herndon, United StatesKey Responsibilities · **Your key responsibilities include**: · Work with Heads of Marketing, to plan and execute both global and regional marketing initiatives with a key focus on demand generation. · Plan and execute strategic events ranging from large user conferences to high- ...
-
Manager, Marketing Systems
2 weeks ago
Foley & Lardner LLP Washington, United StatesOverview: · The Manager of Marketing Systems & Data is a senior leader capable of taking a pragmatic view of business and technology, to drive ROI across individual systems while increasing profitability for the firm. This role will serve as a service provider to both the Busines ...
-
Associate Marketing Manager
2 weeks ago
Questex LLC Washington, United States**Associate Marketing Manager** · At Questex, you can make an impact by helping marketers and buyers connect more efficiently and effectively. Questex is a leading global events, media, and business information company, yet we are still a place where your voice is heard, and your ...
-
Creative Marketing Manager
1 week ago
TorchLight Washington, United States**Seeking a skilled visual storytelling Creative Marketing Manager to bring to life business proposals for global professional services firm.** · **Location**: · **Employment**: · Direct hire full-time job opportunity. Onsite work in Washington D.C. · **Responsibilities**: · - Pa ...
-
Growth Marketing Manager
1 week ago
Tuckernuck Washington, United States**Title**:Growth Marketing Manager · **Location**: Washington, D.C. · **Salary**: Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime. · **Reports to**: Caroline Volz, Director of Growth Marketing ...
-
Marketing Account Manager
3 weeks ago
American College of Cardiology (ACC) Washington, United StatesThis position will work closely with the Marketing Director and account managers to plan and implement marketing communications plans that support membership growth, engagement and retention for the ACC. This position will help to analyze market research and campaign outcomes, de ...
-
Market Manager/Deputy Market Manager
3 weeks ago
FusionTech Reston, United StatesBRING REAL DIVERSITY TO YOUR CAREER · Fresh vegetables, delicious spices, exotic fruits - it's clear: food is our passion. Is it yours too? Then become part of the HIT team. We, the HIT Handelsgruppe, have been a solid presence in the German food retail industry for a whole centu ...
-
Lifecycle Marketing Manager
1 week ago
Clutch Washington, United States**What is Clutch** · Clutch is the leading global marketplace of business service providers, featuring over 310,000 B2B companies across 154 countries. Each month, over a million business leaders use Clutch to find the right service providers for their needs. Clutch has been reco ...
-
Marketing and Communications Manager
3 weeks ago
MERIDIAN PUBLIC CHARTER SCHOOL Washington, United States**ABOUT MERIDIAN PCS** · Meridian is a PreK-8th grade school located in Washington DC's vibrant U Street Corridor. Our mission is to inspire a passion for learning in our students and to help them build their self-confidence and self-respect through academic achievement. Our 650+ ...
Digital Marketing Manager - Springfield, United States - Interstate Moving Relocation Logistics
Description
Job Description
Job DescriptionSUMMARY
The Digital Marketing Manager will be responsible for all aspects of our digital marketing campaigns, including social media.
ESSENTIAL DUTIES & RESPONSIBILITIES. Other duties may be assigned.
SUPERVISORY RESPONSIBILITIES
This position has no supervisory responsibilities.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
SKILLS, ABILITIES, CHARACTERISTICS, TRAITS.
EDUCATION and/or EXPERIENCE
LANGUAGE SKILLS
Ability to speak, read, write, and comprehend documents written in English to an above-average competency. Ability to support report generation and general correspondence. Ability to effectively present information to internal or external clients.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure at an Intermediate to Advanced level. Ability to work with mathematical concepts such as probability and statistical inference.
REASONING ABILITY
Ability to solve practical problems and deal with various concrete variables in situations where only limited standardization exists. Ability to interpret various instructions furnished in written, oral, diagram, or schedule form.
CERTIFICATES, LICENSES, REGISTRATIONS
None
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger and type. The employee needs to be able to hear well enough to communicate both internally and externally. The employee must be able to see well enough to read written items and use a computer. The employee frequently is required to stand, walk, and stoop. The employee is frequently required to sit and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The working conditions are those of a normal office with the absence of disagreeable elements.EOE, including disability/vets