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    Manager of Paid Search - Los Angeles, United States - JBC

    JBC
    JBC Los Angeles, United States

    3 weeks ago

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    Description

    Job Title:
    Manager of Paid Search


    Company:
    Tech


    Location:
    Los Angeles, California | Remote |

    Only Local Candidates can be Considered

    Duration: 6 months


    Pay rate:
    $60-70/hr

    Hourly rate is commensurate with experience and is an estimated range provided by JBC. Our client is hiring at multiple levels.

    Our client is a major technology company.

    They are seeking a talented and results-driven Affiliate Marketing Specialist with expertise in paid user acquisition, focusing on paid media measurement and optimization.

    As a key member of our marketing team, you will play a pivotal role in driving user growth and revenue through affiliate marketing partnerships and paid media channels.


    Responsibilities :

    Affiliate Partner Management:
    Identify and establish relationships with partners to expand the Performance Partner marketing program.

    Monitor and evaluate partner performance to maintain a healthy partnership ecosystem.


    Paid User Acquisition:
    Develop best practices for paid user acquisition through permissible marketing channels.

    Help partners optimize campaigns to maximize ROI and user acquisition efficiency.

    Paid Media Measurement and Optimization:
    Implement and maintain tracking and attribution processes to measure the effectiveness of paid media campaigns.

    Analyze performance data and generate actionable insights for campaign optimization.

    A/B test creatives, targeting parameters, and user flows- as applicable- to improve campaign performance.


    Reporting and Analytics:
    Create regular reports detailing the performance of Performance Partner marketing and paid media campaigns.

    Share insights with the marketing team to drive informed decision-making and evolve the Performance Partner program.


    Compliance and Quality Assurance:
    Ensure all Performance Partner marketing activities comply with regulations and best practices.

    Maintain brand integrity and quality control in Performance Partner marketing materials and campaigns.


    Qualifications:
    Bachelor's degree in marketing, business, or a related field.

    Proven experience in affiliate marketing and paid user acquisition, with a focus on paid media measurement and optimization.

    Strong understanding of performance marketing metrics, KPIs, and attribution models.

    Proficiency in using tracking and analytics tools.

    Experience with A/B testing and data-driven decision-making.

    Exceptional communication and negotiation skills.

    Ability to work independently and collaboratively in a team environment.

    Detail-oriented and highly organized.

    #J-18808-Ljbffr
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