Edwin Dearborn

2 years ago · 2 min. reading time · visibility ~10 ·

chat Contact the author

thumb_up Relevant message Comment

Why Video Is The Most Powerful Content Strategy for 2020

Why Video Is The Most Powerful Content Strategy for 2020

Video marketing is one of the most powerful marketing tools for 2020. Videos foster engagement, authenticity, trust, and attract new customers. 

Here are ten reasons why it’s essential for business professionals to use video in their marketing strategy.

1. 51% of marketing professionals worldwide name video as the type of content with the best ROI. Marketers use video for all types of brands to increase following, gain more customers, and boost brand awareness. For business professionals ready to invest in marketing tactics, video is a clear choice that has a proven ROI.

2. Marketers who use video grow revenue 49% faster than non-video users. Investing in video marketing guarantees a faster, more productive revenue growth. Business professionals looking for a revenue boost should consider video as a top tactic to get those sales numbers higher.

3. Social video generates 1,200% more shares than text and images combined. Social is a great way for agents to share their message and properties as well as increase their following. Word-of-mouth in business is still important, and social referrals are important. Videos on social helps brands get the word out faster about their services.

4. 64% of consumers make a purchase after watching branded social videos. Videos help consumers put a face to the brand, making it more relatable; this, in turn, increases sales.

5. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). Marketers use video to increase their rankings on search results. Unfortunately, not many people click the ‘page 2’ results of Google (or any search engine), so it’s important to rank high for specific keywords. Video can help bump a website, blog, social pages, and any landing pages higher up for potential clients to see.

6. Video on a landing page can increase conversions by 80% or more. Video placed on the homepage of a brand’s website will have a greater impact and increase conversion rates greatly. A video on the homepage will make it more likely that visitors sign up for a newsletter, request more information, or head over to the blog (whatever the call to action is on the site).

7. Having a video on a landing page makes it 53% more likely to show up on page 1 of search engines. While marketers typically use video to increase traffic for brands, they also use it for attention on the first page of Google search results. Business professionals should create SEO-friendly videos to launch themselves to the top of search engine result pages.

8. Initial emails with a video receive an increase click-through rate by 96%. For brands that send weekly newsletters or emails to subscribers, include a video for an increased click-through rate. Many people are visual learners, so instead of making them read a long piece of text, put the content in video format. Of course, businesses can reuse videos on social media and their blog, making sure it gets in front of many potential clients.

9. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. While marketers rely on tactics such as paper ads or direct mail, they are not always memorable. To stand out from the competition and create a distinguishable message, agents should turn to video since we tend to retain that information better and for a longer period of time. Of course, ads and direct mail still have their place in a brand’s marketing campaign, pairing it with video will make a longer-lasting impression on prospects.

10. The average user spends 88% more time on a website with video. Websites can easily become wordy and hard to read. Brands who want clients to stay on their website and learn about their business should add videos to their website. Users spend more time on websites with video, which means they digest more information and learn more about the company. Also, it’s an easier way to learn if the products or services are applicable to their search. Brands can use video to introduce themselves or explain what they do so prospects get the information they need quickly.

Video marketing is without a doubt an excellent marketing strategy for all business professionals because it helps highlight unique features and their value. Videos deliver authentic messages through an appealing medium, which help grow traffic online and drive revenue.

thumb_up Relevant message Comment

Lyon Brave

2 years ago #2

I am certainly taking this approach in 2020. Join me on youtube for brave and excellent content. https://www.youtube.com/watch?v=l5gklw-3Ef4

Jerry Fletcher

2 years ago #1

Edwin, Spot on! Just red a blog (and watched a video) from one of my favorite colleagues here in the upper left corner of the USA which dealt with sending video e-mail. In investigating it further I learned a couple of methods to implement the idea and why embedding is not the solution pus discovered a service that eliminates all the machinations of setting up a link to a service like Vimeo or YouTube. It is called BombBomb.com. Not cheap but my colleague has "road-tested it" in her usual Science of People way. And so it goes.

More articles from Edwin Dearborn

View blog
1 year ago · 2 min. reading time

Your Cornerstone to Financial Sovereignty

I want to share with you a common theme that keeps ...

1 year ago · 1 min. reading time

My Predictions For The Future of Effective Public Relations

One: Quality Resonates · Audiences are becoming in ...

1 year ago · 1 min. reading time

My Top 10 Take Away's From My Quarantine

1. Demand that a proper and complete investigation ...